Using the Pay Per Glance Model
As we all know, Internet Adverting is a multi-million dollar industry. The model is simple, the business pays for every advertising click or impression from a website. So how can this be…
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Telstra & ANZ go live with Longreach at Qantas Airport
Eye Corp has just announced that Telstra and ANZ are the first advertisers to use the ‘Longreach’ system. This is Eye’s newest digital Out of Home network in Australia and is located…
How much does Anonymous Video Analytics costs?
Anonymous Video Analytics is a method of counting the number of viewers (could be based on Gender and Age) who have actually looked at an advertisement displayed on the screen. There are…
Harvey Norman Goes Digital
Harvey Norman is one of Australias biggest advertisers across TV, print and also online. Harvey Norman has installed a network of digital signs in its chain of 100 stores across Australia. They are now…
Advertising Digital Signage networks
Last week I was at my local shopping centre and noticed that they installed digital signage. The setup was as follows: There were two 47″ LG screens hanging from the ceiling. There…
Digital Signage and audience measurement tools
Last year we noticed a number of companies launching their audience measurements tools as part of their digital signage solution. The solution normally consists of a digital screen, server, digital signage player…
Construction for Large-scale Digital Signage
Written by Guest Blogger: Drake MacDonald from ConstructionManagement.net In recent years, large-scale digital signs have become one of most popular forms of advertising and communication. This is largely due to the fact…
Top 10 reasons why you should use digital signage
This week, Advertise Me decided to put together our own TOP 10 reasons why you should use digital signage and here’s our list in no particular order: The “wow” factor, if you…
The complete digital signage tracking solution
If you’re a business and are new to digital signage, the first thing that you might wonder is “How will I earn revenue through digital signage?”. The answer is simple, ADVERTISING. You…
Is Digital Signage alive in Cambodia and Thailand
On a recent trip to Cambodia and Thailand, it was interesting to see if and how digital signage is used in these countries.While there was plenty of signage in Cambodia advertising political…
Digital Signage: Does size matter?
In the past several years, there has been a significant growth in the Digital Signage industry and this growth has meant that large hardware and software organisations are making their mark in…
