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Advertising Digital Signage networks

Posted: August 3, 2011 at 8:28 pm   /   by   /   comments (4)

Last week I was at my local shopping centre and noticed that they installed digital signage. The setup was as follows:

  • There were two 47″ LG screens hanging from the ceiling.
  • There was an LG player the back of the first screen
  • Connected to the player there was a Telstra USB 3G modem – I’m assuming this was needed for Internet connectivity
  • There was also a VGA splitter that connected the Video output to the second screen

Now, in terms of content and what was displayed on the screen seemed quite disappointing. There was only two ads displayed on the screen. One was the company’s own advertisement and the other was just an image.

My initial thoughts were, “How is the company making money?” and “Are the network owners already struggling to find advertisers?”

I believe this is a common issue for digital signage network startups. Most believe that having a network means that they can easily generate advertising revenue but that’s not always the case. Finding advertisers is the biggest challange easpecially if the network only has a handful of screens. Its a numbers game -most of the advertisers want exposure and they are willing to pay for it if the exposure is high.

So before jumping at the chance of setting up a digital signage network make sure you have advertisers ready to buy your advertising space…. and good luck.


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Comments (4)

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  • October 10, 2011 at 8:53 pm digital signage

    great post!

    Digital Signage Solution offers freedom and flexibility of integrating Video, Audio, Web Pages, Scrolling Text, Graphics, Animation, RSS and many more Audio – Visual elements for display on high performance Digital Signage or display devices.

    keep blogging!!

  • September 23, 2011 at 4:07 am Jason Tallis

    Hey I love your blog I was just researching some digital sign stuff and ran across your site. You have some great information in here, It is very informative. I actually just installed a digital billboard in my hair salon and we love it so far! The website that I posted is not us per say but that is the company that we ended up going with for some graphics. I am not very experienced with many companies but I will say that they did a great job designing some digital content for us. We are already making some money off of it! Anyway just wanted to say that I like what you guys are doing and keep it up!

    Jason Tallis

    • September 23, 2011 at 4:17 pm DigitalSignageBlog

      Hi Jason,

      Thanks for that. I would love to see some pics of the digital billboard.

  • August 7, 2011 at 5:37 pm NoviSign Digital Signage

    Good content is one of the important factors in Digital Signage campain