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Digital Signage and audience measurement tools

Posted: March 9, 2011 at 10:07 pm   /   by   /   comments (0)

Last year we noticed a number of companies launching their audience measurements tools as part of their digital signage solution. The solution normally consists of a digital screen, server, digital signage player and a webcam. By using the webcam, the software tool detects and counts the number of people who are looking at the screen. For some solutions, it can even go beyond just tracking this number and determine what gender and age the person that looked at the screen was.
You may be asking yourself, “Do I really need this solution?”. If you’re a marketing or advertising company then yes, this information is critical. Using raw data and number to present to your advertisers will make a compelling reason why they should advertise on your screens.

Do you use audience measurement tools in your digital signage solution?

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