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Digital Signage: Does size matter?

Posted: December 5, 2007 at 10:34 pm   /   by   /   comments (0)

In the past several years, there has been a significant growth in the Digital Signage industry and this growth has meant that large hardware and software organisations are making their mark in the Digital Signage industry. Large organisations such as Sony, NEC, Cisco, Google and Microsoft have already made their move and many other companies are following their footsteps. This sudden change has been a result in the technological advancement in digital media, computers, infrastructure and technology.

With the increasing demand for retail businesses to get noticed, it has meant screen companies are developing bigger and better screens.

NEC 65 inch HD TV (LCD6520)NEC has recently launched their massive 65 inch MultiSync Full HD LCD Screen (LCD6520).

Sony 52 inch HD TV (GXD-L52H1)Sony also released their first 52-inch Full HD LCD Screen (GXD-L52H1) at a similar time.

For many digital signage network operators and advertisers, screen size does matter. The bigger the screens, the more your content will likely get noticed. The more your screen gets noticed, the more advertisers will be interested to add their content onto your network. More advertisers, means more money.

Now, whilst screen companies are building bigger screens, digital signage manufacturers are doing quite the opposite and are developing smaller players. There are many embedded players out in the market that are actually smaller than an A4 piece of paper. In this case, does size matter? For the majority of small retail shopfronts, “YES”, size does matter. The advantage of having a smaller sized player is that they can be located almost anywhere and won’t take up a lot of room. In some retails stores, having smaller sized digital signage players eleviate the issues of space, location, power costs and the likelihood of being noticed by thieves.

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