HOW TO PROPERLY USE DIGITAL SIGNAGE AT YOUR STOREFRONT
Smart small business owners look for new ways to capture the attention of consumers. There are only so many messages you can send out to current customers before turning your attention to…
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KEY POINTS TO REMEMBER WHEN PLANNING YOUR DIGITAL SIGNAGE CONTENT STRATEGY
These days even the smallest of SMEs have probably grasped the idea that they need to have a strategy for their online presence. Everyone wants those coveted top spots in Google’s search…
BEACONS AND DIGITAL SIGNAGE
If you aren’t harnessing the purchasing power generated by the pairing of beacons and digital signage, you’re missing out on a huge chunk of change. How big? Some analysts estimate that beacons…
3 WAYS EVENT MARKETING BUILDS YOUR BRAND
Event marketing is joining the ranks of the world’s most powerful and popular marketing tactics – helping companies across a range of diverse sectors supersize their ROI and make a big brand…
How to Create a Great Corporate Video
The job of a homeowner is never done. Finding the time and energy to perseverance through the beginning stages of a small business venture can be a bit difficult. There are a…
The Importance of Video Marketing
When it comes to marketing, more and more companies and organizations are relying on the power of virality. Going viral is not easy, but it is an indicator that lets a brand…
Guest Post: Digital Signage – The Retail Revolution
The way that companies present themselves to their customers has undergone a dramatic revolution in recent years. In addition to building online identities and interacting directly with customers through social media, many…
May I have some traffic statistics for the digitalsignageblog.com?
We are frequently asked by some of our visitors what our traffic stats are for the digitalsignageblog.com so we though we’d give you a quick overview from information provided by statgram.com. Here’s…
Audi City – The Digital Experience
I just came across a video clip on Audi City’s digital experience. It appears that the automotive company is looking to provide a better and more innovative experience for it’s customers. It…
Guest Post Digital Signage: How to Get It and Why It Should Be Utilized
Written by Guest Blogger: Bryan Cochand Communication is crucial to any type of business, but choosing the right way to communicate can be challenging. Digital signage — a term for publicly displaying…
Digital Signage and audience measurement tools
Last year we noticed a number of companies launching their audience measurements tools as part of their digital signage solution. The solution normally consists of a digital screen, server, digital signage player…
Static Displays to Digital Displays
Using a digital display instead of a static display is as easy as 1-2-3. Over the years, we realised how a large percentage of retail owners are hesitant and reluctant in using…
Digital Signage at Adelaide Airport
Several weeks ago I was in the Adelaide airport and I was surprised on how different the airport digital signage screens was being used and implemented there. This is what I saw:…
Screen Dilemma: Native vs Maximum resolution
This seems to be a common dilemma amongst a number of LCD/Plasma decisions in a lot of tender projects and client requirements. Do clients really know what they are asking for, and…
Digital Signage at the Melbourne Retail Expo 2009
It was a worthwhile trip to Melbourne for the 3 days Retail Expo. Apart from the general retail equipment and conventional display signage, in my opinion it was digital signage which took…
