Techie Question: Are there viewer hot zones on a digital signage screen

Hot Zone Digital Signage Screen

Google calls this the golden triangle i.e the top right hand corner that most viewers would look at when loading the results of a google search and I was wondering whether this existed on a digital signage screen.

Does the hot zone depend on the type of content that is being displayed on the screen?

Feel free to submit your answer as a comment.

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Comments (2)

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May 24, 2010 at 12:18 am DigitalSignageBlog
Hi bill and matt,

Thanks for your comments.

Matt, is that the reason why all “sale” signs are red?
May 13, 2010 at 11:53 am Matt Fuerst
Hey all,

Similar to Bill, we have found that the presence of movement tends to naturally draw the eye, as opposed to more static content.

As far as static content goes, we’ve had luck differentiating with the usage of accent colors. Features like thresholds that trigger a specific color (red being the obvious choice) for a key statistic tends to have positive effects. The thresholds must be set appropriately so that the thresholds are not routinely triggered, effectively wearing out your viewing audience.