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Weekend Fun

Weekend Fun: NikeID in Fukuoka

Posted: April 11, 2010 at 10:12 pm   /   by   /   comments (0)

Although this video seems a bit old I found it quite interesting – specially during the weekend. It’s basically a video of an in-store interactive digital signage that transforms consumers fashion into NIKEiD designed shoes in Fukuoka Japan. It has a color analyzing programmed camera which uses the colours of the consumers clothes and it automatically designs nike shoes based on these colours. It’s a very cool idea.

I’ve also included a video of someone using it.

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