digital signage is one of the most cost effective ways to market your restaurant or store. We were recently engaged to provide and install a cost effective solution for Thai Riffic (obviously a Thai restaurant) based in Randwick Australia.

Although the requirements were very simple (to display images with transition effects) we delivered a solution that was simple and easy to use but most importantly one that had value added benefits.

Uploading content to the player is easy. The store owner needs to open up a locked compartment on the side of the screen and plugs a USB dongle into the port. The player automatically synchronises the content from the USB port to a CF card. Once the synchronisation completes, the store owner just removes the USB dongle and closes the compartment. Yes it’s that easy!!!

continue reading »

Tweet This Post

Category: Digital Signage Blog News

Tags: australia, Cf Card, Convenience, Cost Effective Solution, digital signage, digital signage player, Dishes, Fine Dining Restaurant, Imagebrowser, Images, Mouth Watering, Price Tag, Random Transition, Randwick, Reason, Remote Control, Signage Solution, Store Owner, Synchronisation, Thai Restaurant, Thai Riffic, Transition Effects, Usb Dongle, Usb Port, Value Added, Visual Images

We’ve just received a notice that mitsubishi has increased their projector warranty from two years to three. 

Mitsubishi Electric Australia have increased the warranty period on its range of projectors from two years to three years. The warranty increase is effective for all projectors purchased from the 1st September 2010 onwards. The warranty covers defects in workmanship and materials for a period of three years from the date of purchase (excludes consumables). For more information, please consult the projector warranty card available on our website.

Being resellers of the Mitsubishi products, we want to let our clients and readers know.

I believe this could only be for Australian customers.

Tweet This Post

Category: Digital Signage Blog News

Tags: 1st September, Australian Customers, Mitsubishi, Mitsubishi Australia, mitsubishi Electric, Mitsubishi Electric Australia, Mitsubishi Products, Mitsubishi Projector, projectors, Resellers, Warranty, Warranty Card, Warranty Period, Workmanship

I was in Canberra Australia on the weekend and noticed a very clever and innovative kiosk/digital signage solution that I’ve never seen before. Basically, it at a 24 hour dry cleaners service. It’s an automated machine with a small touch screen that allows you to drop off your dry cleaning and pick them up at a later time. The whole point of having this is for convenience – how many of us don’t have the time to drop off our dry cleaning during business hours? There two compartments, one to drop of your clothes and the other to pick up the clothes. My understanding is that the clothes are dry cleaned during the day and are hanged on an automated hanger so all you need to do is enter your receipt number and it will automatically position your clothes to the pickup shaft.

dry cleaners kiosk digital signage

dry cleaners kiosk digital signage 1

I really haven’t seen it in action so the above is just a guess based on what I saw. Has anyone else seen any innovative kiosk or digital signage solutions?

Tweet This Post

Category: Digital Signage Blog Info

Tags: Business Hours, Canberra Australia, Cleaning Business, Clothes, Convenience, Digital Id, Digital Signage Solutions, Digital Solutions, Dry Cleaners, Dry Cleaning, Hanger, Kiosk, Receipt Number, Shaft, Signage Solution, touch screen

This weekend every australia citizen had to vote for a new government. When I attended my local voting centre I noticed how digital signage was not there. There was a lot of the traditional papers being distributed as well as posters but there was no signs of screens or audio systems. I was disappointed when I saw this and want the politicians to know how digital signage can be utilised at election events. Here are my thoughts:

1. Communicate and engage the public – many of us don’t know who we are voting for and why we should vote for someone or for their party. I honestly didn’t have a clue who was an the ballot. I did see the ads on TV from both parties but I’m pretty sure most of us don’t have time to watch the ads so we wouldn’t have most likely have seen the ads. Engaging the public at an election event is very critical and obviously both parties want any vote that they can get. So what better way to engage the people through a digital signage system. The set up would be very simple or complex. The same marketing concept ‘making a purchasing decision at the counter’ will still apply here. If the politicians engaged the audience through a video to explain their promises to the community then at the last minute the voters may be swayed to vote for them. I believe its quite important to do this especially before the voters make their final decision.

2. Instructions – I found that there were no clear instructions for voters who were not able to understand English. My guess most of these people had a blank vote. It would have been good if there was a kiosk or screen explaining what to do in English. Even maybe an iphone app.

3. Digital voting screen – I still don’t understand why we can’t vote online or through a digital system like a touchscreen or kiosk. We should use technology at our own advantage so why not do it at these events. I wasted half an hour on the weekend just because I had to physically visit a voting centre.

4. Think of the environment – too much paper and ink was wasted at this election. Although most of this was recycled I believe it could have been replace by a digital system. The initial cost could have been expensive but the equipment could have been rented and possibly donated to the school.

For those of you who don’t know australia has a hung parliment.

Did anyone see any digital signage at their voting Centres?

Tweet This Post

Category: Digital Signage Blog News

Tags: Audience, Australian Election, Citizen, Clue, digital signage, Election Event, Election Events, Engaging The Public, Final Decision, Half An Hour, iphone, Kiosk, Last Minute, Marketing Concept, Politicians, Promises, screens, Signage System, Touchscreen, Voting Centre

Quite a number of companies are now giving their customers the option of hiring digital signage equipment instead of purchasing it outright. There are quite a number of benefits for doing this and these are:

1. Tax reasons – for leased or rented equipment you can claim the full cost as an expense
2. If the equipment is rented, then you have the option to upgrade your hardware once you contract has ended
3. No initial upfront costs – some businesses don’t have the upfront costs and would have their money invested in purchasing actual products to sell

There are many more reasons but we would like to hear from you what these reasons are.

 Loading ...

Tweet This Post

Category: Digital Signage Blog Info

Tags: digital signage, money, Poll Id, Purchasing, Upfront Costs

digital signage is now becoming more popular in retail stores and now it’s a good time to install one in yours. Whether you’re a small retail store or a large retail chain, we’ve done it all. We’ve helped and provided our customers with simple and standalone digital signage solution for a single store to building a digital signage network for a large corporate retail chain.
There are many, many digital signage products in the market and what we do different is to provide our clients with a cost effective solution that meets their needs. We have tested many solutions and we basically recommend the most effective solution that meets our clients requirements. Whether its a digital signage player, an all in one digital signage system, a display screen or content, we can help businesses in the retail industry.

Tweet This Post

Category: Digital Signage Blog Info

Tags: Clients Requirements, Cost Effective Solution, digital signage network, digital signage player, Good Time, Retail Chain, Retail Digital Signage, Retail Industry, Retail Signage, Retail Store, retail stores, Signage Products, Signage Solution, Signage System, Single Store

Last year we talked about how the new Google product called Google wave could be integrated with digital signage (http://www.digitalsignageblog.com/2009/10/30/thinking-of-ways-on-how-to-integrate-google-wave-with-digital-signage/) and the possibilities were endless. I’m so sad to hear that Google have decided to discontinue the Wave product. It appears not everyone jumped on board with using this product and hence the reason why they have canned it. It was a good idea, the product seemed promising but it now has all come to an end. Oh well, I guess all the hype about the next email system confused everyone.

 Loading ...

Tweet This Post

Category: Digital Signage Blog News

Tags: digital signage, Email System, Google, Hype, integration, Poll Id, Possibilities, Sad, Wave Goodbye

The Australian Broadcasting Corporation launched the 24 hour news channel on the 22^nd July 2010 at 7:30pm and I was there to witness the launch. It was a great event, the atmosphere was exciting.

The reason why I was there was because I worked on getting the backend IT infrastructure working for their studio automation system and various projects relating to ABC 24. I have worked on this project for over 7 months and it was a busy time but I’m so glad to see the results of this hard work. More importantly I was exposed to the “Broadcast World” and the Broadcast systems and have learnt how to integrate the IT world to the Broadcast world and vise versa.

continue reading »

Tweet This Post

Category: Digital Signage Blog Events

Tags: 7 Months, Abc, Abc News, Abc Online, Abc Website, Australian Broadcasting Corporation, Automation System, Brains, Broadcast Systems, Broadcast World, Computer System, Desks, Glass Window, Hour News, International News, iphone, Iview, Kiosk, kiosks, Launch, plasma screens, Streaming Service, Sydney Australia, Television Stations, Video Systems

This one is a new one for me but seems like it’s an oldie. It’s amazing what humans can achieve when they all work together. This is almost as good as the countdown at the 2009 Olympics in Beijing.

Some viewers are skeptical as to whether the video is real or not but to me it looks real. Too bad it doesn’t have subtitles. Anyone know what they are saying?

Tweet This Post

Category: Digital Signage Weekend Fun

Tags: Beijing, Countdown, Fun, lcd screen, Oldie, olympics

digital signage stands are now becoming more popular and last week we had the opportunity to open our 42″ LCD advertise me stand so I thought I’d blog about it. Firstly, let’s look at the enclosure of the stand. The outer shell of the enclosure is made out of black aluminum and inner shell  is made out of iron. There is also a 6mm tampered glass at the front of the enclosure and this makes is look very professional. The only bad thing is the reflection. continue reading »

Tweet This Post

Category: Digital Signage Blog Products, Digital Signage Reviews

Tags: advertise, Aluminium, Aluminum, Bott, Cf Card, Desktop Image, digital signage, Digital Speakers, Image Caption, Inner Shell, lcd screen, Network Cable, Outer Shell, Pins, Power Switch, Quote, Reflection, Screen Caption, Screws, Signage Boards, speakers, Tampered Glass, Usb Port

I was walking past the ING building in Sydney Australia and saw a video wall made up of 18 NEC screens. The content seemed pretty static and the bezel was quite noticible but we all know that the smaller the bezel the higher the cost of the screen.

ING VIDEO WALL

Tweet This Post

Category: Digital Signage Klips

Tags: Bezel, digital signage, Digital Video, Ing, Klips, nec, Screen Caption, screens, Sydney Australia, video wall

Are proof of concepts a thing of the past? When we first started in the digital signage industry it was quite common for us to prove to potential clients that the solution they were getting met their requirements. The only way we could prove this was to setup a “proof of concept” – this is were we setup a trial and install the system for free and the client gets to test this for a period of time.
This gives the client the opportunity to test the waters and determine whether the solution does what the client wants. At the same time it gives the client the opportunity to iron out some of their concerns and issues. At the end of the proof of concept the clients decides whether they rollout or continue with the solution. For the vendor they must do whatever they can to ensure they satisfy the client and win the clients business. Generally, the vendor must subside the cost of the hardware, software and professional services costs – so in reality it’s like a gamble.
As a digital signage solution provider we research the market and select products that exactly meets the clients requirements. A happy customer = a happy business.

Tweet This Post

Category: Digital Signage Blog News

Tags: Business Signage, Business Solution, Clients Requirements, Digital Proof, digital signage, Happy Customer, Hardware Software, Period Of Time, Professional Services, Proof Of Concept, Select Products, Signage Industry, Signage Solution, Solution Provider

I stumbled across a video that I wanted to share with you all and in particular to the tourism industry. A company in the US has done a great job in getting passers by to interact with their wall by using twitter. The Canada tourism industry obviously knew what they wanted and how they could strategically use social media to their advantage. Now why don’t we see that in Australia, in particular in Sydney where most of the overseas tourism companies are based?

Tweet This Post

Category: Digital Signage Blog News

Tags: Advantage, australia, Canada Tourism, Interact, Job, Overseas Tourism, Sydney, Tourism Companies, Tourism Industry, twitter

Screens, whether they are a plasma, LED, LCD or even a projector – these are one of the most critical components in any digital signage project. At advertise me we always recommend our clients to install a commercial screen rather than a residential screen but that’s going to be a different topic all together. So today,  I decided to take a photo of some of the packaged screens we store and post it on this blog. Below is the image.

Advertise Me is a reseller of many of the large screen companies such as Panasonic, Samsung, NEC, Sony, Phillips, Acer, Asus, Viewsonic, LG and Mitsubishi. So before purchasing your next screen for your upcoming project, make sure you  from us and I’m sure you won’t be disappointed (Australian Companies only).

screens screens screens for digital signage projects

Tweet This Post

Category: Digital Signage Blog News

Tags: Acer, advertise, Asus, blog, Critical Components, digital signage, Image, Mitsubishi, nec, panasonic, Phillips, Photo, plasma, Projector, Purchasing, Samsung, screens, Signage Project, sony, Viewsonic

I recently thought of an idea (it’s probably out there already) to integrate digital signage and Skype (I’m sure you know what this is…. if not this is basically a computer application which allows you to make voice or video calls over the Internet).

After all digital signage is a communication tool and what better way to communicate with each other by using Skype. Here’s an example of what needs to be done and can be achieved:

1. Install a digital touch screen at a booth (maybe at a busy shopping centre)

2. Install the advertise me digital signage solution

3. Design the relevant templates and content

4. Install a web cam and connect this to your digital signage solution

5. Install the skype application

6. Install an internet connection

7. Develop the digital signage application which lists companies customer call centres

How to use it?

8. You look for Advertise Me (for example) in the directory list because you want to speak to a sales representative about a product you are about to purchase

9. You touch the “call Advertise Me” button and the system starts establishing a skype session to Advertise Me

10. A representative at Advertise Me receives the call and you have a video conference and start chatting away about the products. The Advertise Me representative may even show you how the product can be used etc and directs you to the nearest retail store.

11. Once you end the session, the digital signage application plays relevant content (product info, sales, discounts) from company you just dialed. Or this can also be displayed during the video call.

12. After a certain idle period of time, the digital signage application defaults back to a playlist displaying ads etc.

So there you go, that’s an idea I just came up with. Maybe if we have time we can actually make this happen, or if you want it straight away we can make this happen for you.Obviously we’ll need to get permission from Skype but I’m sure they too would want this to happen as well.

What do you think about this idea?

Feel free to submit your answer as a comment.

Tweet This Post

Category: Digital Signage Ideas

Tags: Application Defaults, Call Centres, Communication Tool, Computer Application, Content Product, Digital Communication, digital signage, Integrating Digital, Internet Connection, Period Of Time, playlist, Plays, Retail Store, Sales Representative, Shopping Centre, Signage Design, Signage Solution, Skype, Templates, touch screen, Video Call, Video Conference, Web Cam

Last week I was on a family trip at the gold coast and noticed how digital signage was everywhere. Most of the retail stores at Surfers Paradise had an LCD screen – I spotted quite a few of the Panasonic 42 inch Plasma screens.

It was by sheer luck that I stumbled (I literally didn’t really notice the screen) across two LED Screens – one was located on the main streets of surfers paradise whilst the other was at a plaza (it didn’t have many people walking past there). In any case out of habit I decided to take a Klip of these screens. Sorry if I don’t have the exact location or know what the location is for these screens. I’ll promise that the next time I take a photo I’ll include the GPS co-ordinates.

Here’s also a quick video of what I saw (sorry for the bad filming):

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

Tweet This Post

Category: Digital Signage Klips

Tags: digital signage, email, Exact Location, Family Trip, Gold Coast, GPS, Habit, klip, lcd screen, Led Screens, Main Streets, panasonic, Panasonic 42 Inch Plasma, Photo, plasma screens, Promise, retail stores, Sheer Luck, Surfers Paradise

Using a digital display instead of a static display is as easy as 1-2-3. Over the years, we realised how a large percentage of retail owners are hesitant and reluctant in using a digital display because no one took the time to clearly explain what the benefits are in using digital signage. The majority of them are still installing and purchasing static displays i.e lightboxes and posters which is a bit of a waste of money.

Yes, its true that the cost of digital displays is generally higher than the static display – there’s no doubt about that. But here’s why you should still consider in using a digital display:

1. Printing costs – there are no printing costs involved with digital displays. If done correctly, you don’t even have to spend too much money with design costs as you may already have existing content from your website or marketing material.

2. Resource costs – how much time is spent replacing static images. Wouldn’t it be more effective if your staff was actually serving customers rather than spending time hanging posters?

3. Animation and engaging content – this is used to attract more customer into your store.

4. Live information – e.g news, weather, twitter posts, facebook information, you can’t do this with static display!

The switch is easy… just contact advertise me and we’ll take care of everything for you.

Tweet This Post

Category: Digital Signage Blog Info

Tags: Animation, Digital Displays, Digital Printing, digital signage, Lightboxes, marketing, Much Money, No Doubt, posters, Printing Costs, Purchasing, Resource Costs, Retail Owners, Spending Time, Static Displays, Static Images, Waste Of Money, weather

The best time you should install digital signage would be during a shop fitout. Why you may ask? Here’s a few simple reasons:

1. cost savings for running cables and power. If planned correctly then during the electrical fitout, you can install and run cables (this includes audio, video, and data) to the various screens locations before the walls are put up. Trust me, it’s must cheaper than having to install these at a later stage

2. structural support – during a fitout you’ll be able to easily plan where the screens will be located and hence you’ll be able to install structural support for the screen brackets

3. Use digital signage for opening specials and to attract more customers into the store

4. Generally, the installation of the screens are very minimal compared to the overall cost of the shop fitout

5. Bring your store to life – if done correctly, you’ll be able to use engaging content and differentiate your store from your competitors

There may be more reasons and in my point of view, digital signage should definitely be considered when you plan to refit your shop. So if you’re in the process of renovating or opening up a new shop, make sure you contact Advertise Me so we can demonstrate how you can use digital signage to your advantage.

What do you think?

Feel free to submit your answer as a comment.

Tweet This Post

Category: Digital Signage Blog Info

Tags: Advantage, Best Time, Brackets, Cables, digital signage, Point Of View, screens, Shop Fitout

The socceroos didn’t it make it to the next round but have a look at these LED screens in Darling Harbour which is being used as part of the FIFA FAN FEST in Sydney Darling Harbour. During the day it’s just a notice board (seem like it only being used to display the timetable for the day) but at night it becomes a massive TV. It would have been good if it was also showing the latest results and some highlights – basically use it as a digital signage system. In any case who wouldn’t want to watch a soccer game on these screens?

fifa world cup led screens darling harbour 2

Who would have thought that both Italy and France wouldn’t make it to the next round.!.!?!

Tweet This Post

Category: Digital Signage Klips

Tags: Darling Harbour, digital signage, Fan Fest, Fifa, Italy And France, Klips, Led Screens, Signage System, Soccer Game, Socceroos, Sydney Darling Harbour, Sydney Harbour, Timetable, World Cup

It’s World Cup fever….

We decided to poll the digital signage community and wanted to ask how many of you are displaying world cup results on your digital signage network.

 Loading ...

Tweet This Post

Category: Digital Signage Blog Events

Tags: Digital Id, digital signage network, poll, Poll Id, World Cup Fever, World Cup Results

In the past couple of weeks we’ve been busy testing different digital signage systems and we were also involved in a digital signage installation. We have a test bench with a 37″ LCD screen which we primarily use to build and test our digital signage solutions. We were wondering whether other people’s test benches were as messy as ours.

Feel free to send us pictures of your test bench to info@digitalsignageblog.com and we’ll share it with the rest of the world.

Tweet This Post

Category: Digital Signage Klips

Tags: advertise, digital signage, Digital Signage Solutions, Digital Signage Systems, klip, lcd screen, Messy, People, Rest Of The World, Signage Installation, Test Bench, Test Benches

This week’s digital signage klip is from a well know location – Sydney Airport. The picture is of a large Panasonic screen located in the International Arrival Department (near the C gates). I don’t have the full details but as you can see there are also two smaller screens showing a map of Australia.

Panasonic Screen Sydney Airport

Thanks to Wendy for the photo.

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

Tweet This Post

Category: Digital Signage Klips

Tags: C Gates, Caption, digital signage, email, International Arrival, klip, Klips, Map Of Australia, panasonic, Photo, screens, Sydney Airport, Wendy

This weekend my son my playing on my brothers Iphone and guess what I saw… a blackberry advertisement for the app world. I found it strange and funny that the Iphone application doodle was actually displaying an advertisement for it’s competitor Research In Motion. I decided to take a photo of it on my Blackberry just to share it with everyone since it was quite amusing.

blackberry advertisement

Tweet This Post

Category: Digital Signage Weekend Fun

Tags: Advertisement, advertising, blackberry, Competitor Research, Fun, Funny, Guess, iphone, Photo, research in motion

Here’s our techie question for the week:

Do you void your warranty if you use are residential screen in a corporate environment?

Tweet This Post

Category: Digital Signage Techie

Tags: Corporate Environment, Warranty

I just read on the digitalsignagearticles.com that a few people have posted a twitter post about an Italian Tax on digital signage. Basically the article is about a tax (100 euro per year per screen/location) that needs to be paid by network operators in Italy to the government. I haven’t really seen that many implementations in Italy but it sounds like their Government is trying to cash in the digital signage industry. Why – because the Government can see that $$$ and revenues businesses are making from advertising on digital screens.

I’m pretty sure that this digital signage TAX will flow through many of our countries and operator or the owners of the screens will be expected to pay the government for having a screen at the front of their store facing the public areas.

So let’s start a poll to see what your responses are.

 Loading ...

Are there any countries that are currently paying for digital signage Tax?

Feel free to submit your answer as a comment.

Tweet This Post

Category: Digital Signage Blog News

Tags: advertising, digital signage, Implementations, Italy, Network Operators, poll, Poll Id, Public Areas, Screen Location, Signage Industry

In one of our previous posts titled, “Using a DVI to VGA converter with a VGA CAT5E or CAT6 extenders, does this work?” we talked about using a DVI to VGA converter and one of our readers mentioned to ensure you use a DVI-A instead of a DVI-D adaptor.

Funnily enough, one of our clients encountered an issue regarding this. The client wanted to convert the DVI cable to VGA so that they can connect a PC to a KVM switch which only had a VGA connector.  So they purchased a DVI to VGA convertor and when they tried connecting the convertor to the DVI cable it wouldn’t fit. Upon inspecting the cable and connector here’s what I saw:

So basically, the top connector was the DVI cable, which has the DVI-D pinout (dual uplink) and the bottom is the DVI to VGA converter which has the DVI-A pinout. If you tried connecting these two it would not work. The pinouts on the DVI-A has an additional 4 pins at each corner as shown here:

vga pinouts

Guess what the outcome was?

Feel free to submit your answer as a comment.

Tweet This Post

Category: Digital Signage Blog News

Tags: Analogue, Cat5e, Cat6, Dvi Cable, Dvi To Vga, Dvi To Vga Converter, Dvi To Vga Convertor, Kvm Switch, Pinouts, Pins, Uplink, Vga Connector

Coming from an IT background I know how important it is to ensure your system is shut down gracefully otherwise you’ll end up damaging your operating system and application. This is where a UPS may come in handy. UPS stands for Uninterruptible power supply and is used as an emergency power source. It is typically used to protect computers, or equipment in data centres or other electrical equipment where an unexpected power disruption could cause injuries, fatalities, serious business disruption and/or data loss. Depending on the size of the UPS battery they generally provide about 5-10 minutes of power.

So my question to those techies out there is, do you need to use a UPS for digital signage? Are any companies out there using a UPS for their digital signage players or screens?

Feel free to submit your answer as a comment.

Tweet This Post

Category: Digital Signage Techie

Tags: Business Disruption, Computers, digital signage, Electrical Equipment, Emergency Power Source, Handy, Minutes Of Power, operating system, Power Disruption, Power Supply, screens, Serious Business, Techies, Unexpected Power, Ups, Ups Battery, Ups Power

How can GPS be integrated with digital signage?

The simple answer is that it can be use to trigger information. Here’s a typical example of how it can be used: you’re in a tour bus, a large LCD Screen in located at the front of the bus. The bus drives past the Sydney Opera house, the digital signage system detects the current location of the bus and triggers information about the Opera House. The bus then drives over the Sydney Harbour bridge and this triggers historical information about how the bridge was built.

Basically, digital signage that is integrated with GPS can be used to display useful information relating to it’s surroundings.

At Advertise Me, we have a good understanding on how Digital Signage can be integrated with various systems so why not talk to us and see what we can do for you.Visit www.advertiseme.com.au

Tweet This Post

Category: Digital Signage Blog News

Tags: digital signage, Good Understanding, GPS, Historical Information, lcd screen, opera house, Signage System, Simple Answer, Squeak, Surroundings, Sydney Bridge, Sydney Harbour Bridge, Sydney Opera House, Tour Bus, Typical Example

This weekend we decided to look at the upcoming OS 6 version of the Blackberry and we were quite excited to see some of the amazing features. Also have a read of the comments of the video if you get a chance as its quite amusing. Also, I hope this version of the OS fixes some of the issues with the system memory – applications use system memory so I cannot install that many apps with only 256MB on the Storm.

So what do you think about the blackberry OS 6 video?

We’d love to hear your thoughts below.

Tweet This Post

Category: Digital Signage Blog News

Tags: Apps, blackberry, Fun, Love, Memory Applications, Os 6, Os Version, Soe, System Memory