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Digital Signage, Information Technology and the Audio Visual Industry

advertise me has been in the digital signage industry since its infancy in Australia and we’ve experienced the convergence of the Information Technology and Audio Visual industry. Both are now becoming so dependent on each other that professionals in the IT industry are learning skills from the audio visual industry and vice versa.

What are the main reasons behind this and which industry does digital signage fit in?

In this particular post I will attempt to explore these areas and hopefully others can follow and join me with sharing their thoughts and ideas on this particular topic.

Let’s firstly look at the roles and responsibilities of both industries:

The IT industry


Information Technology Network equipment

Information Technology Network equipment


Generally speaking, when someone uses the term IT (Information Technology), the first thing that comes to their mind is computers – basically this is what the majority of digital signage players are (embedded computers, laptops, desktops, Macs etc). One thing that needs to be clarified is that IT encompasses much more than computers, it covers broader areas such as software development, desktop management, server management (Windows, Linux, Mac, etc), network infrastructure, security and helpdesk support. All of these areas form the basic foundation of the IT backbone and digital signage is one of those technologies which have a great dependency on the IT framework. The design, stability of the overall IT infrastructure needs to work in order for the digital signage network to also be reliable and efficient.


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First Digital Signage Proposal

We were clearing up some of our documents and stumbled across one of our very first digital signage proposals and we thought we’d share some of this with you all. Just keep in mind that this was one of our very first proposal…

In today’s day and age, the Internet and email technology has revolutionised the way we communicate with people all over the world. Both of these technologies are critical and vital to the operations of any business. Without these technologies, your employees and company will come to a standstill.

Moving forward with technology, digital signage is a new form of digital medium for corporate businesses with multiple offices around the world to deliver dynamic messages to its employees. It is a proven fact that dynamic images and information attract more attention than static images such as posters or billboards by a factor of 10.

XXX  is a large global organisation and it can embrace this technology by keeping its local and remote employees up to date with; business events (National Sales Conferences, annual Christmas party), corporate headlines (the launch of new xxx products or systems) and local business effecting announcements (building renovations, Information Technology business interruptions).

What is digital signage?

Digital signage is the method of displaying multimedia content on a display unit such as a LCD screen, a plasma display panel, a monitor, a video wall composed of a number of screens to deliver informative and entertaining content to employees, visitors, captive audiences and passers by.

As opposed to still images, multimedia content is the new standard of digital communication. The information presented to your viewers will not only be exciting but also captivating.

Benefits

XXX can use the digital signage technology to impress both its visitors and employees. Imagine the following scenarios:

Your visitors are standing at your reception desk signing the visitor’s book. They look up and their eyes are caught by a large LCD screen. A message is displayed “Welcome to XXX.” The message fades and the next message appears “Dear visitor, please ensure your visitors badge is visible at all times whilst on XXX premises. Please also remember to sign out before leaving. Thank you and enjoy your visit.” The system can also be used to display Training timetable information (training name, time and locations) and help guide your visitors to the training rooms.

Your employees walk into the office and their eyes are caught by the LCD screen. There is a message on the screen “Reminder: Flash Presentation at 11:00 AM”. In this particular scenario, the system is being used as a bulletin board to efficiently remind staff of particular events.

Your employees are eating in the cafeteria, the LCD screen displays the message at all sites with the following “advertise me Christmas countdown: 2 days to go. Visit http://www.advertiseme.com.au for more information.” Staff members are updated with important company information.

There are infinite possibilities and scenarios where your business can benefit from this evolving digital signage technology. Take the step now and you will notice the difference.


Just by simply introducing the digital signage technology to XXX’s corporate environment, Advertise Me can guarantee the business can achieve the following:


  • Promote new products to its employees
  • Increase awareness of critical business projects to employees
  • Improve business image to visitors and the public
  • Achieve recognition from competitors by being the first YYY company to use this technology
  • Keep employees informed with information with eye catching presentations


Proposal


A typical digital signage network consists of a small form factor Personal Computer, a 32 inch LCD TV (inclusive of a mounting bracket) and the digital signage software.  Our proposal for XXX is slightly different and is as follows:


  • XXX will supply Advertise Me with a PC which meets our technical specifications. This will ensure that the PC has been qualified by a XXX employee and conforms to the XXX standards.
  • We will supply XXX with a 32 inch LCD TV as a minimum or for an additional cost, upgrade to a larger screen size LCD.
  • We will install, configure and support the software on any PC that is connected to a stand.
  • Provide basic training to either IT staff or XXX employees who will manage the system
  • Provide on-site maintenance for the equipment and software

XXX has the option to have the digital network set up on its own private network or on the Advertise Me network. Our preference is to have the PC’s on our network so that we can monitor and remotely manage each stand. We will provide Internet access points at each stand and set up VPN (Virtual Private Network) tunnels with the highest security back to our network. We will then provide XXX with access to the players via our network.


There are ZZZ XXX offices based in Australia; [locations]. At each location we propose to have an stand at the reception desk, and one in the cafeteria/lunch area. At XXX we can additionally add another stand in the Hub.

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Digital Signage Klips: Cityrail, where do I go now?

This week’s klip is sent in by Christine, a regular commuter to work by train in Sydney, one day notices that the destination board has failed.

Being an everyday commuter, luckily she is able to just follow the path she walks everyday and get to the correct platform. But for others, it may be a nightmare.

Thanks Christine for sharing.

Christine from Sydney, a regular commuter on the public train network snaps an unpleasant surprise to start her day

Cityrail destination board gone wrong

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Digital Signage Klip: Digital Signage onboard Oasis of the Seas

This weeks digital signage Klip is from Nikki and it’s about a video klip of an innovative and unique digital wayfinding signage on board a the Oasis of the Sea ship.

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Digital Signage software: Firefox 3.6

For those of you who didn’t know, there are quite a number of digital signage players in the market that are using Mozilla Firefox on the Linux platform as their default browser to play content. To the viewer, this does not become apparent since the developers cleverly designed the application to run in full screen so when content is played you don’t see the tool and menu bars.

One of the many reasons why most digital signage companies are using Firefox compared to Internet Explorer is due to the fact Firefox is open source and comes with many add-ons. One of these add-ons is the ability to run the application in Kiosk or Digital Signage mode. The other obvious point is that it’s free and comes packaged with many Unix based OSes.

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Weekend Fun: Cleaning up our spam comments

Besides the hot and then rainy weather in Sydney Australia, we thought we’d do something crazy and clean up our spammed comments since it was taking up a considerable amount of space in our database. We had 23,123 comments marked as spam since the beginning of last year and most of them were not relating to digital signage. The process of cleaning up this spammed comments in Wordpress isn’t as straight forward as I thought it would be. Under the Edit Comments section there is a button called “Empty Spam”. Obviously I want to empty  these comments so when I click on the button the process seems to time out… probably due to the number of spam comments. I basically end up getting a white page after about 40 seconds. When I logged back in to see how many spam comments were removed, the system somehow managed to remove about 1000 comments before it timed out – that’s what I’m guessing happened. If you do the maths, I had to do this about 20 times and I also just calculated that the ratio of the number of post to the number of spam comments  is approximately 1:107 – this is a large number?

So, to avoid this in future we will aim to remove spam comments on a monthly basis and please… don’t spam our digital signage blog. We have noticed several businesses adding their website links in their comments, although we don’t prevent you from doing so or added a plugin feature to automatically remove these, it does look a “bit” obvious on what you’re trying to do.

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Digital Signage Klips: Japan random video klips

We received several short video klips from Hiro in Japan. The videos gives us a good idea of how digital signage has been implemented in  Japan both in stores and also outdoors. This helps everyone understand how digital signage has been implemented in other countries and we look forward to receiving more Klips from other parts of the world. You can send them to us via email info@digitalsignageblog.com – for more information read the following post http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/.

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Digital Signage Portal – myBlog

It’s nice to see several members of the digital signage portal taking advantage of the myBlog feature. For those of you who haven’t used this feature before it basically allows registered members to create their own blog entries and share this with the rest of the digital signage community. We realised that some of you don’t have a business blog or don’t have either the technical expertise or knowledge to set one up. So we’ve done most of the hard work for you. All you have to do now is just post your entries. All you need to do is register and post away. If you need help read this F.A.Q.

To view the latest myBlog entries visit http://www.digitalsignageportal.com/myBlog/



myBlog Digital Signage Portal



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Weekend Fun: Intel Digital Signage Great concept but not the acting

There seems to be quite a hype about Intels latest technology and I can see why. Have a look at this video and read some of the comments.

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The perfect digital signage player

You may be quite disappointed when you read this but I’m quite sad to say that since the start of my professional career in the digital signage industry I do not believe there is a “perfect” digital signage player in the market. Like everything else in this world nothing is perfect and depending on our perception of what perfect is, we may not be able to find one.

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Digital Signage Klips: Advertise Me snaps for 2010

At the end of last year we asked our readers (http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/) to send us digital signage Klips so we can share with the rest of the world. We decided to kick off the year with our own Klips that we’ve taken whilst being out and about. You can view these here http://tweetphoto.com/user/advertisemeAU and make sure you follow us in twitter (http://www.twitter.com/advertisemeAU) so you can receive our latest updates. Let’s review some of these digital signage Klips and implementations:

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The importance of NTP in digital signage

First of all, Happy New Year to all our readers – we hope you had a relaxing break and are energised for another year of digital signage. To kick off the year, we decided to engage our techie community and discuss about the importance of NTP.

NTP stands for Network Time Protocol and is commonly used to synchronise a computer’s/digital signage player’s date and time with a specific time source server. It can be a hardware based  GPS time source server from Symmetricon which I’ve used in the past, an Internet NTP server – see ntp.org for more information, or even your local Windows Active Directory Server can be used as a time server. The most challenging part when using NTP is ensuring that your actual source server has the correct date and time.

Most digital signage businesses should know what I’m talking about since ensuring the Content Management Server and digital signage player’s date and time are all in synch is crucial for any large digital signage network especially when used for scheduling content.


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registered on the digital signage portal http://www.digitalsignageportal.com have you registered #digitalsignage

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Merry Christmas and Happy New Year 2010

advertise me would like to wish everyone a Merry Christmas and a Happy New Year.

To all our clients and business partners thank you for your support and we look forward to catching up with you all next year.

To our readers, we hope you’ve enjoyed reading our blog posts and don’t forget to send us your klips so we can share it with the rest of the world.

We are excited and look forward to 2010 as we anticipate this to be a BIG year for us.

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Digital Signage Klips: Outdoor Screen

In the busy city of Adelaide (in South Australia) lies the popular stretch of shops in Rundle Mall. There is no other perfect place for this large piece of real estate to impress than to be suspended high up in full view of passers-by. Perfect for the festive season and Christmas shopping, this large LED screen creates entertainment for all.

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Product review: Digital Signage Audio Tripper

Christmas is fast approaching and we decided to review a product before the end of this year. It has taken us a while to complete this review as it involved using a video camera and editing the video but from this experience we can hopefully improve our processes and review more products next year.

AS7 Audio Tripper

AS7 Audio Tripper

Reviewed By: Advertise Me

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Weekend Fun: Blackberry App World and v5 officially released in Australia

Blackberry Storm v5

Blackberry Storm v5

For those of you with a Blackberry in Australia did you notice the Blackberry App World icon and v5 of the OS? On Saturday morning I restarted by blackberry and whilst browsing the icons on the home menu I noticed an new icon…. it was the App World Icon. To be honest I initially didn’t know what it was but after pressing on this icon, my jaws dropped. I then checked the Blackberry Desktop Manager and noticed v5 was available – this is where i jumped out of my seat and did the “dance of joy”.

I spend the next hour or so installing and browsing through the applications available on the App World and upgrading to v5. I was surprised to see most of the applications were FREE. I ended up installing and testing some of these applications and found some to be very useful.  I was however disappointed to the number of applications, in particular the number of games available.

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Digital Signage Klips: At the Airport

Thanks to all who have sent in their klips to us this week.

This weeks chosen klip is yet again another snap from the airport. This is a magnificent snap of digital signage in great use.

This weeks klip is from Joe from Squeak waiting at Sydney’s domestic airport.
The large LED screen lights up the entrance hall as you walk in through the check gate.

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Weekend Fun: Gigya toolbar

This weekend we thought we’d further connect with the social community and added the Gigya toolbar. What this means is that our readers will now be able to use the toolbar to share our posts on their Twitter, Facebook, Yahoo, Myspace, Email and more.

The toolbar looks like this and you will notice it at the end of the page:

Gigya Toolbar

Gigya Toolbar



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Klips: Share your digital signage snap!

Here we would like to introduce a new section called Klips. This allows anybody anywhere in the world to share their digital signage moment with the rest of our readers.

If you would like to share your digital signage snap with us and the digital signage community, please send in your klips to info@digitalsignageblog.com with a brief of your snap, including location where it was taken, your name and/or business name.

At the end of each week we will select a few interesting klips and post them here. So keep an eye out, and get snapping!

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Display enclosures – protect your investment

When it comes to protecting your investment, physical security should be considered for any digital signage installation. Whether its for outdoor or indoor purposes, enclosures are the best form of physical protection. We previously touched upon some of the other security considerations in two of our previous posts called “How secure is your digital signage solution?” and “Secure your digital signage solution – here’s why“.

Enclosures are primarily designed to protect the display screens from:

  • the environment – direct sunlight or extreme weather can cause damage to the screen
  • theft – fortunately we haven’t come across this situation but I’m sure others around the world have experience this
  • physical damage – vandalism is quite common in public areas continue reading »

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Shopping Centres – Battle of the big screens

Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure. continue reading »

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Weekend Fun: Digital Signage and the Audi A4 Convertible

This week we had the opportunity to drive the Audi A4 convertible and we realised how most luxury cars or new model cars will have LCD screens. These are the perfect opportunities to utilise these screens for digital signage and I wonder how many car manufacturing companies are actually thinking about this.

 

Audi A4 Convertible Front

Audi A4 Convertible Front


Audi A4 Convertible Dashboard

Audi A4 Convertible Dashboard

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Techie question: Digital Signage Player Operating temperature

Digital Signage Multiple Fans

This is a questions for all those techies out there: How does the operating temperature effect the digital signage player and what is the recommended operating temperature?

Digital Signage Rack Fans

Digital Signage Rack Fans

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How to enable the Blackberry Media Transfer Protocol

Today I had a breakthrough with trying to get my blackberry to connect to any computer and use it as a storage device. My dilemma was that I could not connect my blackberry to any PC for transferring files to/from unless I installed the Blackberry Software + the Media Manager.

See where I’m coming from… wouldn’t it be just great to connect the Blackberry to any PC using the USB cable and just transfer the files? We’ll after a bit of researching I found out the solution. It seems like many of the Blackberry users had this problem.

Here’s the step by step instructions on how to get this working:

On the Blackberry

1. Go to Option
2. Go to Memory
3. Make sure you have the following (this is what I have set up on mine):

Media Card Support: On
Encryption: None
Media Transfer Protocol: On
Mass Storage Mode Support: On
Auto Enable Mass Storage Mode when connected: Prompt

Save these setting.

Now you will need to download some software which I found from pinstack.com (registration is required)

1. Open the file using winrar

2. Extract the files to your computer

3. Execute the file called BB storage Activation new.bat

4. A DOS window will come up and it will start Connecting to the Blackberry to upload an image to the rom. Let this run until you see the pause prompt and it will ask you to press any key. Close this window by pressing the x on the top right hand corner. Pressing any butting will cause the application to upload the image again.

Make sure you wait for the blackberry to completely boot.

Once its done connect the blackberry to the computer and you it will start installing drivers and if you open up windows explorer you will see a drive for the blackberry.

Done. Wish I knew about this earlier… it’s been almost a year since I had the unit!!!!

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Weekend Fun: When digital signage goes wrong, do you rely on Windows or Linux?

Coincidently on my third trip back to Melbourne for a digital signage project rollout, I came across something that is too familiar to me.

Digital Signage gone wrongDigital Signage error message

Digital Signage gone wrong

Almost 9 out of 10 times when digital signage goes wrong through my observations, they are running Windows. There is no perfect system out there regardless what hardware, operating system, or configuration you may have, but according to Murphy’s Law, when something does go wrong how do control it? Does your software allow you to show an exception or alternate display?

Weirdly enough, these observations have now become second nature to me, whereby I notice all other people would just walk right past it. Not to mention the urge for me to take out my blackberry to snap it.

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Flying High on Digital Signage

Its been a crazy past many weeks for us here at advertise me. In the past 2 months gone, I’ve been hopping between different cities every week for digital signage installations and meetings.

It is interesting to see where each city is at with the influence of digital signage, and I have noticed that the usage of its application differs between different regions across the country. However one of the disappointing things that I have picked up is the management of downtime for systems going offline. In less populated cities, when a screen goes offline it can be left like that for days without anybody coming to its attention. In more populated cities, the screen will be back live again by the afternoon, or the next day at latest.

I’ve got a couple more places to go before the end of this month, and that should leave me with an open, but not easy December where I can get my feet back on the ground and plan for the next year. By gosh its mid November already and Christmas is just around the corner!

Telstra building in Melbourne

Telstra building in Melbourne


Offline Screen in Perth Domestic Airport

Offline Screen in Perth Domestic Airport

Has anybody found any other trends with digital signage applications across different regions of your country?

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Weekend Fun or NOT: Displaying incorrect Facebook Events date

This weekend we almost missed an important event that was created and organised through the facebook events application. For some reason, the event displayed the correct date on the Facebook website, but on the iphone and the blackberry it showed the incorrect date (using the mobile application) – the reminders were not triggered because of this issue. My guess is that there is probably an issue related to the timezone (ie Australia). Does anyone else have the same issue?

If you’re integrating facebook with your digital signage application and are displaying events just make sure you check and test that the dates are displaying correctly before publishing this to the screens.

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Digital Signage – Brisbane Casino

During one of our business trips to Brisbane Australia, we visited the Brisbane casino. When a colleague of mine told me the building I was looking at was the casino, I didn’t believe him. This is what I saw:


Digital Signage At Brisbane Casino

From the outside it looked like a museum, but it was not until we actually walked into the building that I couldn’t believe my eyes – it was a casino and most surprisingly digital signage was everywhere. Unfortunately I couldn’t take any photos of the screens but I noticed that each of the playing tables there was a screen displaying information. I was particularly intrigued about the roulette table, since the screen instantaneously displayed the winning number as soon as the ball landed. I stood there for a while trying to figure out how this was achieved and I came to the conclusion that the digital signage system included a sensor to determine where the number landed on the roulette table. Does anyone else know how this actually works? I also came up with the silly idea that someone watching through one of the cameras was typing this information in the system….

There were screen literally everywhere you looked; at the top of the teller stands, at the waiting areas, at the cafe, at each table and pretty much in every corner of the room. This got me thinking how maybe we should target and approach casinos with a good innovate digital signage system.

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Digital Signage Portal reaches 300 members

digitalsignageportal-300Today, the digital signage portal (http://www.digitalsignageportal.com) has reached 300 members… although these numbers may seem small but we think it’s a good achievement considering we haven’t spent that much time to market and grow this website.

Next year we have a number of goals we plan to achieve and we have already started planning for some of these changes. One of them is offering advertising to selected digital signage companies (if you are interested please email info@digitalsignageportal.com) but more importantly we will revamp the design and layout of the website.

For those of you who haven’t visited the portal yet, what are you waiting for? Registration is free.


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Weekend Fun: Blackberry Desktop Manager V5.0.1 – IP modem

What a fun weekend!! Just recently RIM released the desktop manager v5.0.1 which introduces the feature to EASILY setup the Blackberry as an IP modem (tethered modem) and I’ve been using this all weekend.

Now, all you have to do is click on several buttons and you’ll be connected to the Internet via the Blackberry Desktop Manager – you just have to make sure your blackberry is connected to your laptop or pc. Great stuff guys! Here’s some screenshots:

Blackberry desktop manager main window

Blackberry desktop manager main window

Blackberry Desktop Manager with IP Modem window

Blackberry Desktop Manager with IP Modem window

Blackberry Desktop Manager IP Modem connected

Blackberry Desktop Manager IP Modem connected

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