Interview with Wim Arts from Vogel’s
EZY: How did the company start and what was the inspiration behind the business?
WA: Vogel’s started nearly 40 years ago with loudspeaker mounts for the simple reason that at that moment there were no decent loudspeaker mounts on the market. Now 40 years later Vogel’s is one of the world leading companies in AV mounting solutions. This for the consumer and the professional markets. Today Vogel’s Professional offers a complete range of mounting solutions for displays, projectors and tablets.
EZY: What digital signage products does the business sell?
WA: Nearly all flat screen mounts can be used for digital signage business, this can be wall mounts, ceiling mounts of floor stands. But the most popular at this moment are video walls. Vogel’s has a modular video wall system which offers a solution for every kind of video wall set up.
EZY: For our viewers, are you able to demonstrate and showcase one of your products?
EZY: Who are some of your biggest clients?
WA: Our biggest clients in Australian market are companies who not only focus on digital signage, but also the corporate sector such as Rutledge Engineering, KLM Group, Videopro and the newly formed Pro AV Solutions.
EZY: What are some of the product features that makes your business stand out from it’s competitors?
WA: Vogel’s differs very clearly from all competition by a combination of stylish design and high quality. Every year Vogel’s has been winning the most prestigious international design awards, such as the Red Dot and IF awards. In 2012 we won a Red Dot award for the new video conference furniture PFF 5100.
EZY: How do you ensure a screen is safely installed?
WA: All our products comply with the highest industry standards for quality and safety. All professional flat screen mounts are designed according the GS/TÜV regulations for professional use which means they are tested up to five times the specified weight.
EZY: Do you need to do any maintenance on the products you sell?
No, all out products are maintenance free.
EZY: Are you able to share some insights on the future of digital signage, as in what’s the next “BIG THING”?
OLED is coming up fast now, this are super thin and light weight flat screens. They will give all kind of new install possibilities and challenges. What exactly we can’t say yet but they will change the market, which is for sure.
About Wim Arts:
Over 20 years of worldwide experience in product-, marketing- innovation and communication, new business development, for the retail and especially the professional markets. Not only making the strategic planning but also make things really work and execute the plans.
At this moment Wim is focusing on business development of Vogel’s Professional display and projector mounting solutions in the Middle East area.