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How does digital signage work?

Posted: November 26, 2007 at 10:59 pm   /   by   /   comments (0)

Understanding Digital Signage at its most basic level simply means understanding the traditional forms of advertising. Technically, the equipment used in Digital Signage means that you are in control of what, when and how your message is displayed. As an example, the following compares the steps and time taken in getting the message across.

Traditional Posters Digital Signage
Day 1 Content creation and design Day 1 Content creation and design
Day 2 – 4 Printing Day 1 Upload content and schedule deployment
Day 5 – 7 Distribution (mail, courier) Day 1 Advertisements displayed
Day 8 Hang posters
Day 8 Advertisements displayed

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