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How does digital signage work?

Posted: November 26, 2007 at 10:59 pm   /   by   /   comments (0)

Understanding Digital Signage at its most basic level simply means understanding the traditional forms of advertising. Technically, the equipment used in Digital Signage means that you are in control of what, when and how your message is displayed. As an example, the following compares the steps and time taken in getting the message across.

Traditional Posters Digital Signage
Day 1Content creation and designDay 1Content creation and design
Day 2 – 4PrintingDay 1Upload content and schedule deployment
Day 5 – 7Distribution (mail, courier)Day 1Advertisements displayed
Day 8Hang posters
Day 8Advertisements displayed

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