Written by Guest Blogger: Kurt Brockett from IDENTITYMINE.

Mobile devices integrate with digital signage for in-store experiences that benefit shoppers and retailers

Imagine a retail experience in which customers and retailers better understand each other via data shared on mobile devices and broadcast to strategically located digital signage in the retail store. IdentityMine worked with Microsoft to demonstrate an experiential retail marketing solution that delivers customized retail experiences to consumers while empowering retailers to focus the in-store experience of their customers via interactive digital media. The software solution integrates mobile phones, tablets, in-store kiosks, and digital signage via cloud computing.

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Category: Digital Signage Guest Posts

I just finished reading an article from TechDirt and was shocked to find out how much the yearly licensing fees are for playing music in a nightclub or a restaurant. Here is a short extract from the article:

“It wants to increase licensing fees in a 120-seat restaurant to $19,344 a year — up from $125. Small cafes would be slugged with a 4729 per cent yearly increase from $124 to $5860.”

Source: http://techdirt.com/articles/20090615/0329305236.shtml

For those digital signage businesses who provide their clients with a digital signage solution that plays music in the background, have you considered what legal implications are involved and what the licensing requirements are? Even if your client has paid for the music clips or videos!

In Australia, retail stores that play music – whether from the radio, purchased CDs, computers, digital signage are required to pay a licensing fee otherwise it may be considered breaching copyright laws and eventually be fined thousands of dollars.

Now we all know that music can set the mood and atmosphere in your store, nightclub, restaurant or cafe but did you know that you may have to pay a licensing fee for playing music in your business environment or anywhere in public areas? Basically, if you play music in your store you need to have a PPCA public performance license to play protected sound recordings and an APRA public performance license to play musical and literary works. For more information about this visit https://transactions.business.gov.au/BLIS/musiclicence.aspx

All I can say is, just make sure that if you’re running a business or if you’re installing a digital signage solution with audio for one of your clients make sure you mention these licencing requirements to your client otherwise they (or possibly your business) may end up paying a hefty fine – so don’t risk it.

After thinking about this situation, do you believe a license is required for playing videos of unsigned artists playing original songs from Youtube in your store or business environment?

Feel free to submit your answer as a comment.

Correct me if I’m wrong, but my understanding is that because these artists are unsigned (i.e don’t have a label) the PPCA, or APRA won’t be paying them one cent so why should you pay for the license fee if all you’re playing is songs from these unsigned artists. For example, here’s one of my favourite Youtube R&B groups called LEGACI playing an original song. Keep it up boys.

Category: Digital Signage Blog Info, Digital Signage Blog News, Featured Post