advertise me has showcased their digital signage solutions at the Digital Signage World 2011. The event was held over two days (9th & 10th June 2011) at Hall 1 at Darling Harbour Exhibition Center Sydney Australia. The Digital Signage World 2011 is the second digital signage event that has been held in Australia and is the only dedicated tradeshow and conference for the digital signage industry and included seminars from key speakers and exhibitors.

Advertise Me was one of the many exhibitors at the event which included large companies such as Sharp, Fujitsu and Netcomm. During this exhibition, Advertise Me stood out from their competitors by demonstrating the use of Social Networking tools such as Twitter and Foursquare to communicate real time information on the screen. The setup of their stand was also unique which incorporated the use of a video wall(2×2 47″ FULL High Definition LCD Panasonic screens) to demonstate different applications for digital signage. Here’s the setup:

The digital signage software that was used for delivering and distributing the content to the screens was PADS Professional developed  by a Netherlands based company called Net Display Systems. Net Display Systems has thousands of installations in multiple market sectors from transportation, corporate and government to hospitality and retail.

The PADS Professional software was installed on the Shuttle XS35 – one of the smallest and powerful PC we’ve seen on the market. The unit has an atom processor with an NVIDIA ION graphics chip set and is able to play Full HD videos without any issues. In actual fact,  we played a number of Full HD Videos at the same time and didn’t notice any lag. For convenience, the unit can be mounted on the back of a screen with a Shuttle VESA mounting kit.

The top left hand screen demonstrated the use of Twitter, Foursquare, News and Weather feeds, and the ability to show real time video (USB Camera) as an input source.

The top right hand screen demonstrated the use of Advertise Me’s custom built SMS solution. This digital signage solution enabled visitors to select a music video clip from a list by texting a code to a mobile number. According to the company, this application can be used with any digital signage software that can be connected to the Internet and it’s use can be applied in any industry. Advertise Me also used this solution to distribute the PADS demo key via SMS.

The bottom left hand screen played marketing videos and was also used to demonstrate the PADS software. This allowed Advertise Me to answer and show the user how easy the system is to use.

The bottom right hand screen played an image slideshow demonstrating the use of digital signage in different industries such as hospitality, education, retail and the corporate sector.

Facial recognition, hand and SMS interactivity were some of the innovative technologies being showcase at the exhibition and it is anticipated that businesses will soon adapt to these new technologies in Australia.

Advertise Me would like to thank their sponsors for their help and assistance:

• Net Display Systems
• Shuttle/Altech
• Panasonic
• Visual Sounds
• Squeak.com.au

Here’s a few more photos of the expo:

Category: Digital Signage Blog News

Last year we talked about how the new Google product called Google wave could be integrated with digital signage (http://www.digitalsignageblog.com/2009/10/30/thinking-of-ways-on-how-to-integrate-google-wave-with-digital-signage/) and the possibilities were endless. I’m so sad to hear that Google have decided to discontinue the Wave product. It appears not everyone jumped on board with using this product and hence the reason why they have canned it. It was a good idea, the product seemed promising but it now has all come to an end. Oh well, I guess all the hype about the next email system confused everyone.

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Category: Digital Signage Blog News

It’s the weekend and thought I’d share an exciting and fun video clip – you’ll be also surprised as well.

We previously talked about how the iPhone can be used as a digital signage player (there’s already a few companies out there who have created an application on the iPhone) but now how would you like to be served by a humanoid robot with an iPhone attached to it’s head? Watch the funky video and we’ll discuss later:

In the examples in the video, the humanoid robot with the iPhone attached as it’s head, can be used to:

• wake you up – morning!!! maybe even give you a hug or a slap
• entertain – it’s a dance machine…shake it’s robo booty
• teach it new tricks and moves – next thing you know it will start imitating your moves
• and if you’re nice to it… it might even make you a coffee (just kidding – ummmm may be it is possible)

BUT more importantly it can interact with YOU – think about it from a sales and marketing perspective and you’ll start realising that this robot can be used to attract more customers into your store and even possibly serve it’s customers (stick your own photo image as it’s head ). The screen itself can be used even to promote sales, products and specials whilst it’s dancing around entertaining it’s customers (yes it’s  digital signage after all). And yes…. I’ve said it before… the possibilities seem to be endless with the future of mobile phones as digital signage players.

So that’s our weekend fun for this week and we all hope you’re having a great weekend.

Category: Digital Signage Blog Info, Digital Signage Blog Products, Digital Signage Blog Video, Digital Signage Ideas, Digital Signage Weekend Fun