Commercial vs Retail screens
I always get disappointed and frustrated when I see a residential screen installed in a retail store or restaurant. But more importantly I always wonder whether the store owner had any idea…
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Perception
The perfect digital signage player
You may be quite disappointed when you read this but I’m quite sad to say that since the start of my professional career in the digital signage industry I do not believe…
Advertising – Is that what it’s all about?
Almost 8 out of 10 people I talk to have the perception that “Digital Signage” is about digital advertising of some sort (promotional, educational, informational, etc) on large screens. The other 2…
