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The perfect digital signage player

Posted: January 15, 2010 at 6:08 pm   /   by   /   comments (0)

You may be quite disappointed when you read this but I’m quite sad to say that since the start of my professional career in the digital signage industry I do not believe there is a “perfect” digital signage player in the market. Like everything else in this world nothing is perfect and depending on our perception of what perfect is, we may not be able to find one.

Advertise Me has used, tested and rolled out quite a number of players and so far each of them has their own pros and cons. I personally don’t believe there is one player that is much better than the other as it all depends on the requirements we have. For example, patching a digital signage player should be something that the end user or the integrator should be able to easily perform but for one vendor this is not the case. The vendor will actually need to remotely login to the system and perform the changes themselves. Now if you have 100 different clients how can you manage this process? Other players we’ve tested allows you to easily install a firmware patch which the end user can perform,  this way it eliminates the need for the vendor or even the integrator to be involved.

As another example, why would companies still manufacturer players with S-Video or RCA connectors when you know that the quality is poor? Could it all come down to cost rather than quality?

Also, each player was uniquely designed to be different and these features makes the player stand out from the others. Whether it’s hardware or software, designing the perfect player would take forever. No company out there would have the R&D budget to do this.


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