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Case Study

McMaster University: Dynamic Digital Signage provides McMaster University students with continuously updated school information and entertainment

Posted: September 21, 2012 at 10:08 am   /   by   /   comments (0)

In 1992 the McMaster Faculty of Business expanded, reemerging as the DeGroote School of Business through the generous support of Canadian entrepreneur Michael G. DeGroote. Since then, the School has continued its tradition as an internationally recognized business program that produces many of the country’s top business leaders.

 

As part of their forward-thinking approach, the School recognized the need to have an e?ective means by which to communicate to their growing student population. Traditionally, a pixel board with posted materials was the primary source of consolidated information between the school and students. In keeping with their philosophy of innovation, the DeGroote School of Business saw an opportunity to enhance their method of engaging and informing their students and turned to the digital signage experts at ADFLOW Networks for the solution.“The DeGroote School of Business at McMaster University chose ADFLOW as a key component of its internal communications strategy. The highly-visible ADFLOW system has allowed DeGroote to target messages to undergraduates, graduate students and other members of the Institution,” says Mike Sowerby of McMaster University.
“ADFLOW’s ease-of-use ensures that DeGroote can maintain timely information and add new messages simply and quickly. Overall, the DeGroote School of Business feels that ADFLOW’s system is an excellent addition to our internal communication strategy.”


Through the use of the ADFLOW Networks DMS , McMaster University’s DeGroote School delivers timely, topical and engaging messages to their students, highlighting what is transpiring in their programs and throughout the University Campus. The state-of-theart network also compliments the DeGroote School’s continuous innovation through excellent research, teaching and professional service.

About ADFLOW Networks

Established in 2000 and a pioneer in the Digital Signage Industry, ADFLOW Networks has been providing award winning solutions including the development, deployment, and management of passive and interactive digital media networks. All of ADFLOW’s Digital Signage networks are powered by ADFLOW’s patented Dynamic Messaging System™. Headquartered in Burlington, ON, Canada with U.S. offices in Chicago, IL and Philadelphia, PA, ADFLOW has grown to become one of North America’s largest Digital Signage and Interactive Kiosk providers.

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