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Guest Post: Integrating Digital Signage Advertising into Your Marketing Mix

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Posted: June 13, 2013 at 2:16 pm   /   by   /   comments (0)

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  1. Communicate your company brand.  Be sure your digital signage advertising communicates a message consistent with your other marketing efforts and reflects your company’s colors, logos, etc.
  2. Make your ad grab attention. Too much text will kill an ad.  Use catchy or memorable titles, slogans or catch phrases.  Communicate your message graphically or with pictures. Consider hiring professional agency to help you develop dynamic content.
  3. Call to action.  This is one of the most basic elements of an ad – and one that is most often forgotten.  Make sure you give your audience a reason to call, stop by or visit your website.

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Gina Smith writes freelance articles for magazines, online outlets and publications including Global Response. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

 

 

 

 

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