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Digital Signage: What is Dayparting?

Posted: January 31, 2012 at 11:54 am   /   by   /   comments (2)

Today I stumbled across the term “dayparting” when I was reading two articles relating to digital signage and thought I’d quickly explain what this means.

Dayparting in digital signage terms, means scheduling messages or content based on the time of the day to target different types of audiences. This is very similar to how TV advertisers reach their audiences. For example, on Saturday morning they schedule to play cartoon for the kids, sports on the afternoon and news or movies at night.

Now this is possible with digital signage when your software application allows you to schedule different types of content based on date and time of the day.

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Comments (2)

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  • June 9, 2012 at 4:25 pm Digital Signage

    Hello,

    I came across to your post about “Digital Signage: What is Dayparting?” when I am searching for helpful information about digital display of ads using the advanced technology of digital signage. I am searching for a suitable digital signage technology that is right for my small business.

    I’ll keep coming again into your site to read your new post and articles about digital signage.

    Hope you continue share good and helpful information.

    Thanks,
    Linda

    Reply
  • March 2, 2012 at 3:14 am Banners Naperville, Signs Naperville

    Its really very nice blog. With the help of this blog we can know about different digital signage solution. Nice blog really very impressive.

    Reply