Newsletter subscribe

News

DOOH = Digital Out Of Home vs Digital Signage – who cares

digital signage google trends
Posted: May 17, 2011 at 9:59 pm   /   by   /   comments (0)

Before we first started our company Advertise Me – we didn’t have a clue what the industry was called and the different terminologies that was used to describe this booming industry. Back then, the idea of having advertisements  or content such as menus, images, videos, weather feeds, and text displayed on digital screens was still at its infancy. Commercial plasma screens was becoming more popular and with the introduction of LCD screens, prices of plasmas was becoming more affordable. If you look at the below image of google trends for the term digital signage, you’ll notice that this term became more popular (from google’s search perspective) in 2007.  I tried trending the term digital out of home and dooh but google responsed with “do not have enough search volume to show graphs.”

digital signage google trends

digital signage google trends

One of the terminologies that we were unfamiliar with was  DOOH – to date we still don’t use this term that often since it has been replaced by Digital Signage. Now to me, the two terms DOOH and Digital Signage can be used interchaneably and I don’t care if there is a difference. One might say that DOOH (since it’s not at home) is a screen network in a public area and that digital signage can be located in a corporate building to display internal communications. To me, both are the same but Digital Signage sounds shorter and easier to say so we’ll stick with this. 🙂

If you have a different opinion let us know.

LIKE WHAT YOU'VE READ?

When you subscribe you will also join other Digital Signage readers who receive our content right in their mailbox. Good luck!

digital signage blog logo

Our Sponsors

Comments (0)

write a comment

Comment
Name E-mail Website

    Read previous post:
    Guest Post Digital Signage: How to Get It and Why It Should Be Utilized

    Written by Guest Blogger: Bryan Cochand Communication is crucial to any type of business, but choosing the right way to...

    Close