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Digital Signage Beauty or the Beast

Posted: April 29, 2011 at 2:34 pm   /   by   /   comments (0)

The title of this post may lead you to believe that I’ll be writing about a movie but I decided to share with our readers my thoughts on the digital signage screens/hardware in the current market. This is divided between the Beauty and the Beast.

Let me explain. The Beauty are those devices that look very expensive and pleasing to the eye but functionally, the system behind it is useless. It may catch your attention at first but then when you get to know the ins and outs of the device, you’ll just put it to the side and wished you never purchased it. Then you have the Beast, which I classify as devices that look weird, ugly and cheap but is sturdy and the overall system is exactly what you want. So which one are you currently using at the moment?

In the years that I’ve been in the digital signage industry, I’ve seen so many Beauties and Beasts. We constantly receive emails from overseas businesses showcasing their products and to be honest there’s never been one that just stood out. Maybe it could be time for us to start developing our own system.


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