News / Field report

US Mural uses interactive walls and twitter to promote Canada, why doesn’t Sydney have this

News 1 min

I stumbled across a video that I wanted to share with you all and in particular to the tourism industry. A company in the US has done a great job in getting passers by to interact with their wall by using twitter. The Canada tourism industry obviously knew what they wanted and how they could strategically use social media to their advantage. Now why don’t we see that in Australia, in particular in Sydney where most of the overseas tourism companies are based?

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1 comment

  1. Everyone seems to be getting in on the act of having digital signage, LED screens and interactive big screens. I think it’s a great way to advertise things and to get people interested.

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