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Digital Signage Marketing 101 – Pleasure and Pain

Posted: October 20, 2009 at 10:28 pm   /   by   /   comments (0)

Digital Signage is one of the fastest growing digital mediums to help businesses market and advertise their products and services. For those who have been in the industry already know what I’m talking about. Just recently, a friend of mine shared some basic 101  marketing information which I found very useful and thought I’d “pay it forward” and share this with everyone. Basically, he heard this from one of Anthony Robbin’s seminars about associating advertisements with Pain and Pleasure. From what I could understand from his explanation it went something like this:

  • We tend to avoid pain but we are attracted to pleasure.
  • Use pleasure and pain in advertisements as a call to action.
  • There was an example given for a telephone company advertisement. This advertisement showed how a son hasn’t called his mother in a while (this is associating pain) and it showed a picture of the mother being quite sad. Obviously the son was feeling guilty and by simply calling his mother, it made her happier (this is associating pleasure).

When we develop our digital signage content, do we use this marketing strategy?

Here’s an inspirational quote from Anthony Robbins:

My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain – and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain.
– Anthony Robbins


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