Australia has just launched Digital Radio (launched on the 1st July 2009)!!!
Now if you live in a more advanced country than Australia you might be thinking to yourself, “We had Digital Radio several years ago!” but this shows that Australia is slowly catching up with the rest of the world and are embracing and deploying new technologies.
For those that don’t know much about digital radio, it’s basically like switching from your standard Analogue TV to Digital TV. Surely you must have seen the difference – better video and audio quality and better features.
Basically this is the same with Digital Radio, switching from your Analogue radio to digital means you receive crispier audio quality and additional features (i.e you can receive on screen information of what is actually being played, easily tune to your channels). Now like digital TV you needed to buy a set top box and much like with digital radio you will also need to purchase a digital radio receiver.
The Australian Broadcasting Corporation is one of the main broadcaster of the digital radio services and if you live in Sydney, Melbourne, Brisbane, Adelaide and Perth you will be able to tune in to the digital radio service. If you don’t have one of these digital radio receivers you can easily purchase one at your local ABC Shop (even go to the ABC Shop website) or go to a leading electronics store.
How do you see digital radio being integrated with digital signage?
Feel free to submit your answer as a comment.
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