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Digital signage and the Australian National Broadband Network

Posted: May 25, 2009 at 3:07 pm   /   by   /   comments (1)

If you haven’t heard, in Australia the Federal Government is planning to spend 43 billion dollars to upgrade the Australian network infrastructure. What’s been interesting is the fact that the government did not award this project to any of the major Telcos – it will all be in house. Well this may potentially mean the infrastructure will not be monopolised by any of the Telcos. This is definitely a good thing for consumers.
Now if you’re a digital signage company you may be wondering how this may impact you. The first thing that popped into my mind was “more bandwidth…. means more bandwidth intensive applications can be used on the digital signage system”.

Here’s a list of things that popped into my mind when this was announced:

  • stream or cache high definition videos to the screens – this includes live TV,  Foxtel, and even live events (Youtube has already introduced the Live Events program)
  • develop real time applications on the digital signage systems
  • shorter waiting times for content synchronisations
  • integrate the digital signage system with wireless hotspots
  • integrate with the upcoming digital radio services
  • develop interactive applications that require low latency and high bandwidth
  • real time monitoring of digital signage networks and quicker troubleshooting/response times

Seeing several opportunities, Advertise Me will hopefully launch several innovative solutions in the next couple of years so watch this space.

What innovative digital signage applications do you see taking advantage of high speed networks?

Feel free to submit your answer as a comment.


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