Digital Signage is everywhere
We’ve been pretty busy working on a project and slacked off in posting blog entries. We’ll hopefully post information about the project that we are working on at a later stage but we thought we’d mention how digital signage is everywhere. We recently walked in the busy streets of Bondi junction Australia and noticed how common it was for businesses to have display screens in their stores. The majority of these shop were displaying content from a DVD player, or showing live TV whilst others were actually displaying in house advertisements.
One thing that I noticed was that even thought Mothers day was approaching, not many businesses had any relevant messages relating to this event. Even today, being mothers day, businesses were not using digital signage to their advantage. Oh well maybe its just Australia… My thinking is that maybe one day, businesses will be educated and skilled in the digital signage technology to update and stay connected with their audience.
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