Digital Signage at Oceanworld Manly Australia
It’s the holidays so I decided to take the family out to Oceanworld Manly Australia so the kid could experience and see the tropical and temperature fishes, sharks, snakes, lizards and insects. I’ve been there before so I wasn’t excited as the kid, but when I entered the first section of the venue (Middle Level – Level 2) my excitement grew. Yes… I saw digital signage being used around the floor which wasn’t there the last time I visited.
I’m always on the lookout for digital signage so this was a great opportunity for me to understand how Oceanworld implemented their system and if any, recommend ways to improve their setup. At each of the tanks, there was a 15-17 inch LCD screen displaying information about the fish or animal inside the tanks. This was located above each of the tanks and it eliminated the need to have a static board with this information.
Here’s an image of the screen:
I noticed that some of the screens had one static slide (I’m assuming that the system was using powerpoint), however there were other screens which had pictures of each of the different types of fishes in the tank at the bottom of the screen. This however wasn’t initially obvious to me or to the people I asked as the time it took to rotate to the next slide was several minutes – I wasn’t going to stand around and wait for several minutes just to find out more information about each of the different types of fish in the tank. Overall, the solution was quite average and may need to be reviewed. Here is our recommendation of things that may need to be improved:
1. LCD screen location – to view the screen, one would need to step away from the tank and tilt your head slightly up. I think the screens could have been strategically better located so the visitors would actually see the information whilst looking at the fishes in the tank. Just as a thought, maybe install a waterproof screen at the back wall of the tank??? We talked about strategically positioning your screens in one of our previous posts called “Location, location, location“.
You’re probably thinking “waterproof screens????”… yep here’s a video from youtube to prove it that it does exist.
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2. Use touch screen technology to enable the visitors to interact with the fish tank. Currently, visitors like myself would not be standing around to wait for the next slide so why not get the visitor to initiate the slide change. Otherwise, decrease the time it takes for each slide to rotate and also place a reference on the screen stating that “The below fishes can be found in the tank”. Make the image of the fish at the bottom of the screen that the information is referring to more noticeable – either fade the other images or highlight the current image. We talked about touch screen technology in one of the previous posts called “To touch or not to touch – that is the question“.
3. I also found that the solution installed was using the Windows XP operating system. How did I know this? We that was easy because there was that typical windows notification balloon at the bottom right hand corner of the screen. Maybe disable all Windows XP notification messages.
4. On another screen there was also a notification that it found the Wireless network. This is definitely a security issue as the SSID of the wireless network was clearly visible to the public. We talked about digital signage security issues in two of our previous posts called “How secure is your digital signage solution?” and “Secure your digital signage solution – here’s why“.
Well that’s my recommendation based on what I saw and I apologise in advance if I misrepresented the solution and setup but I hope our readers can learn something from this post.
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P.S: For those who are interested in going to visit Oceanworld, there is a 15% discount if you enter after 3:30pm. Overall, the kid had fun and we will most likely visit Oceanworld again in the near future.
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