Will digital signage businesses survive during this economic downfall?
This question has been on my mind this past week and I’ve been wondering whether digital signage businesses have been impacted from this economic downfall.
After speaking to several people about this topic I came to the understanding that out of all the departments in a company, the marketing team would be the first group to go. The marketing team generally spends money to make money so this is one of the main reason why a business would strategically decrease the head count of this department. What this may potentially mean for digital signage companies is that less marketing people would look for spending money in deploying digital signage solutions even thought the solution may increase sales and profit (needs to be qualified and quantified).
We haven’t felt the wave yet in Australia but I’m sure that it will hit us any time soon.
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