Digital signage are electronic displays that are installed in public spaces. Digital signs are typically used to promote products, entertain, inform or advertise. Major benefits of digital signs over traditional static signs are that the content can be modified without effort, animations can be shown, signs can adapt to the context and audience. Digital signage advertising is a form of out of home advertising in which content and messages are displayed on digital signs, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs.
Digital signage has really taken off in the past few years, and is becoming a popular way to reach consumers.
Illusion Screen is the product that has changed projection technology forever. Enabling the delivery of video and data replacing traditional printed signage. Allowing the provider and retailer the opportunity to literally speak to and/or interact with their prospects on the sales floor, directly influencing purchasing decisions. Digital Signage opens the door to presenting the right message at the right time, to the right audience.
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