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Digital Signage presence at the Beijing Olympics Opening Ceremony

olympic globe.thumbnail
Posted: August 9, 2008 at 4:16 pm   /   by   /   comments (0)

8/8/8 @8 (for those of you who didn’t know the number 8 in the Chinese Tradition is meant to be a very lucky number)

What a great start to the Beijing Olympics.  The opening ceremony was amazing, but what was more amazing and interesting was seeing the use of digital signage technology during this event. There were four noticeable uses of digital signage:

1. The “drum” signage – this was one of the most amazing things I have ever seen. When I first saw this, I thought of calling it the human LED board. Basically, drums were being lit up like an LED screen and it’s main function was to use this as the official countdown system. The co-ordination and the synchronisation of all those involved was unbelievable – see it for yourself:


2. Olympic Globe – I don’t know exactly how they pulled this off but it was very clever. Based from what I saw, they used very large projectors to project images on the globe (maybe from all sides of the stadium). I don’t know how they ended up getting the image to wrap around the globe but it was great to watch.

Beijing Olympics Globe

3. The moving floor screen – the floor in the stadium was actually being used as a screen (the size of a football field)… now that’s one massive screen

Beijing Olympics Stadium Floor

4.Stadium infrastructure – digital signage was all around the Beijing stadium.

Digital Signage Beijing Olympic Stadium

Overall, this was one magnificent event and congratulations to all those who were involved… especially with implementing and co-ordinating the digital signage solutions.


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