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Digital Photo Frames = Digital Signage?

Posted: January 11, 2008 at 4:08 pm   /   by   /   comments (0)

We have seen more and more Digital Photo frames pop up in front of retail window stores and we are starting to wonder whether this type of technology can be considered as Digital Signage. According to Wikipedia, the term digital signage refers to ” a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign…”. Digital Photo frames are actually using LCD (electronic screens) and can vary from 9″ to almost 17″, so yes, technically they are a form of digital signage. They are generally used at home to display family photos, however there has now been a trend of using these photo frames to display retail products.

The main advantages of using this technology are:

  • affordability – they are cheap (one can be purchased for less than $100)
  • compact – can be easily installed and located almost anywhere. All that it requires is a power point
  • user-friendly and intuitive – very simple to use. All that is required is create the content, save it as a image file on a media storage device and plug the storage device to the photo frame.
  • innovative – some photo frames support wireless connectivity so that they can be remotely managed

The drawbacks are that they do not support the same features as a “true” digital signage player ie zoning, scheduling etc.

For a small, single retail businesses this type of technology might be their best option but they need to keep in mind that it is very limited in the functions it can provide in order to draw the customer’s attention to the store.

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