eBook: Retail Digital Signage ROI

Saturday, May 17th, 2008 at 11:46 pm by DigitalSignageBlog, 0 Comments »

We received an email about an exclusive report titled Retail digital signage ROI: Finding the breaking point compiled by the editors of Retail Customer Experience magazine.

The blurb on the website describes the report as the following:

“It’s clear that digital signage has a positive impact on retail sales — but just how much of one is a matter of debate. Numerous studies have been commissioned and published, trying to determine the net effect dynamic signage will have on the average store’s sales.

In this report, we aim to provide a thumbnail estimate of that break-even point, for various types of retail. To do this, we created a fictional shopping center retailer, complete with a screen layout floor plan. We took that floor plan to 10 leading digital signage providers and had them price out a signage program. We averaged those numbers together, and then compared them to an average of the sales uplift figures and the ultimate impact on revenue.

You’ll see the assumptions we used, the prices we received and the results that follow when they’re all put together.

Learn about the costs – and the benefits – of deploying digital signage in your retail space.
Get a grip on ROI with actual numbers provided by actual digital signage vendors
How much does your store stand to profit over time as a result of deploying screens?
- Pages of exclusive graphs tell the story.
Make the case for adding digital signage with research-based sales-lift data.
Gain insight into how digital signage works, and what specific benefits it brings, to specific retailer types.”

The report costs US$49 for non-members of the Digital Signage Association and US$39 for members. The report can be purchased here, so if you’re interested to find out what the results of the case study was, don’t hesitate to buy the report.

About Our Sponsor: Advertise Me

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

offer the most affordable and cost effective solutions tailored to your specific business needs.
provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.

Visit our website at www.advertiseme.com.au for more information.

Tags: association, digital signage report, ROI