It’s another weekend and for this particular post we’re going to look at a fun and innovative digital signage solution in Taoyuan Airport. Basically, as you’re waling down the duty free alley in the Taoyuan airport Terminal 2, you will notice that an advertisement follows you. I’m not sure whether the ads as targeted specifically based on the gender or characteristics of the person walking past but do you find this too intrusive? Have a look at the video:

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Category: Digital Signage Blog Info, Digital Signage Polls, Digital Signage Weekend Fun

Out of curiosity I decided to perform a Google trend search for the term Digital Signage – the exact term “Digital Signage” was performed to see what the trend has been over the years. From the image on the left, you can clearly see that the number of people searching for this term has increased over the years and I believe it will constantly continue to grow. But what I was more surprised from the information Google Trends provided was the regions that provided the highest searches. The majority of these regions where the Asian countries.

Here are the results:

Regions

1. Taiwan
2. Malaysia
3. South Korea
4. South Africa
5. Singapore
6. India
7. Canada
8. New Zealand
9. Australia
10. United States

From these results can one assume that there is a higher demand (based on search trends) for digital signage in Taiwan or Malaysia (I’m quite surprised to see malaysia being ranked second on the list) compared to countries like New Zealand, Australia and the United States?

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Polls, Featured Post