Have you ever walked into a shop and incidentally spotted an LCD or plasma screen hanging near the back corner of the shop and you’ve asked yourself whether that’s the best location for the screen?
I’ve experienced this too many times and I often wonder whether there was any time spent by the installer to strategically position the screens in the most effective locations.
We have also seen businesses installing and positioning small screens at “hot spots” for manufacturers to showcase and advertise their products. What we mean by “hot spots” is locations where the most traffic would pass at any given time – generally this could be in an area where the special or on sale products are located or at the front of the product iles.
Just as an example, here’s a couple of pictures of an install we completed for a Newsagency based in Sydney. We had two screens located right in front of the entrance to catch the attention of people passing by in both directions. Then inside the store, we had a large LCD screen located right at the magazine stand – this was a “hot spot” because people tended to hang around to read the magazines and pickup the newspaper.
Sometimes, you may also need to think “outside the square” and find locations where you think you can target a specific audience, e.g toilets – you can target your audience by gender (male or female).
Our question: Have you seen any screens installed in any interesting locations/areas?
LIKE WHAT YOU'VE READ?
When you subscribe you will also join other Digital Signage readers who receive our content right in their mailbox. Good luck!
