Just recently, the NSW Bus transport department launched an SMS service for it commuters to receive up-to-the-minute information about when the next Sydney Buses service will arrive at their stop. All you have to do is simply SMS your bus stop number to 0488 TXT BUS (0488 898 287) for up-to-the-minute timetable information about when the next Sydney Buses service will arrive at your stop. The stop number can be found on the bus sign. Now I catch public transport (both bus and trains) and when I was waiting at the bus stop I was thinking to myself why don’t they convert your ordinary bus signs with a digital signage screen and display the location of the bus on a map. That way commuters exactly know where the bus is and how long before it will arrive. At the same time, the screen can be used to provide advertising and other useful information such as scheduled outages. If you have a smartphone then an application can be developed to provide this service to the general public. One that can be faced with having such an implementation is that buses can be target by terrorist or stalkers.

The screen can also be interactive so that commuters waiting at the bus stop can interact with the screen. Here’s a good example:

Yahoo! Bus Stop Derby from Obscura Digital on Vimeo.

Category: Digital Signage Blog News

This weekend we thought we’d further connect with the social community and added the Gigya toolbar. What this means is that our readers will now be able to use the toolbar to share our posts on their Twitter, Facebook, Yahoo, Myspace, Email and more.

The toolbar looks like this and you will notice it at the end of the page:

Gigya Toolbar

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Category: Digital Signage Weekend Fun