The Westfields in Pitt Street was officially opened at the end of last month and so far has received quite a lot of attention. There is more than 100 fashion and food specialty stores will open for trade by Christmas, at what will be a world class retail and commercial precinct. I wonder how many are going to use digital signage for their stores.

Stores which will be opening are listed below -
General Pants
Hart & Heim
Henleys
Saxony
Sneakerology
Streetology
Surf Dive & Ski
Tree of Life
Via Alley
Aldo Shoes Pitt Street Mall
Aquila Pitt Street Mall
Bardot Pitt Street Mall
CK Pitt Street Mall
CK Underwear Pitt Street Mall
Cue Pitt Street Mall
Decjuba Pitt Street Mall
DKNY Pitt Street Mall
Esprit Pitt Street Mall
Florsheim Pitt Street Mall
Gap Pitt Street Mall
Georgini Pitt Street Mall
Guess Pitt Street Mall
Jurlique Pitt Street Mall
L’Occitane Pitt Street Mall
Napoleon Perdis Pitt Street Mall
Nespresso Boutique Pitt Street Mall
Sportsgirl Pitt Street Mall
Swarovski Pitt Street Mall
Tag Heuer Pitt Street Mall
Thomas Sabo Pitt Street Mall
Veronika Maine Pitt Street Mall
Wanted Shoes Pitt Street Mall
ZARA Pitt Street Mall
Carla Zampatti Castlereagh Street
Cerrone Castlereagh Street
Frey Wille Castlereagh Street
Germani Jewllery Castlereagh Street
Gucci Castlereagh Street
Hugo Boss Castlereagh Street
Lloyd Castlereagh Street
Maggie T Designer Gallery
Miu Miu Castlereagh Street
Mulberry Castlereagh Street
Prada Castlereagh Street
Stuart Weitzman Castlereagh Street
Little Joe Designer Gallery
Zimmermann Designer Gallery
Summit Espresso Sydney Room (Food)
Summit Panini & Wine Bar Sydney Room (Food)

Thanks to Danny for the photo.

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 9 comments |
Post tags: Aldo Shoes, Carla Zampatti, Castlereagh Street, Ck Underwear, Commercial Precinct, digital signage, Food Court, Food Summit, Frey Wille, General Pants, Hugo Boss, Joe Designer, Jurlique, klip, L Occitane, led screen, Miu Miu, Napoleon Perdis, Pitt Street, Pitt Street Mall, Sportsgirl, Surf Dive Ski, Sydney Australia, Thomas Sabo, Veronika Maine, Westfield, Westfields

In the past two months advertise me has been busy providing the Australian Broadcasting Corporation (ABC) with an innovative digital signage solution for their new concept shop in Westfield’s Bondi Junction.

The new ABC shop opened its doors on 15 May 2009 with a fresh new look but more importantly it introduced digital signage.

The three main reasons for introducing digital signage to the ABC shop were:

1. to draw additional customers into the store;
2. to increase overall sales; and
3. to showcase some of the other broadcasting services that the ABC provides e.g. ABC news, ABC TV, ABC radio and the ABC website.

Advertise Me understood the significance of what the ABC wanted to achieve and ensured that the digital signage solution that we provided was not only able to meet the requirements of the ABC but could also be easily adapted to other ABC shops.

The Digital Signage Solution

From a visual perspective this is what the Advertise Me’s digital signage solution looks like:

But to really understand how the digital signage solution was tailored to the ABC requirements is to understand the audio and content challenges faced in the integration of digital signage with ABC’s audio and visual equipment. This is because providing a digital signage solution is more than just connecting a PC to a display screen.

The Audio Challenge

The ABC required that the digital signage solution enable it to switch audio between songs, store announcements, advertisements, ABC radio and audio from live ABC news.

This meant that the Advertise Me’s audio solution would require the overhead speaker system to be connected to an audio switching tool that allowed the switching between the CD player, the digital signage player and the set top box.

The result was a digital signage solution that ensured that live ABC news, product videos, advertisements, announcements, music and much more was heard in the ABC shop.

The Content Challenge

The ABC required that the digital signage solution to easily manage content from one central location.

This meant that the Advertise Me’s content solution would require a dedicated Content Management Server to house the content and playlists.

The result was a digital signage solution that ensured that all content scheduling was performed at ABC’s head office with the use of a PC software tool to schedule the playlists in a calendar view so that staff could easily manage the content. The digital signage solution also ensured the ability to display live ABC TV, in store advertisements, RSS news and products by using zoning.

In addition, the digital signage solution enabled the ABC marketing staff to update content, schedule items to display on the screens and manage the overall solution from one central location without having to physically be onsite.

Results

Advertise Me’s digital signage solution met the ABC’s technical requirements and has already resulted in an increase in the number of customers walking into the store and an increase in overall sales.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 2 comments |
Post tags: Abc News, Abc Radio, Abc Shop, Abc Shops, Abc Tv, Advertisements, Audio Solution, Australian Broadcasting Corporation, Bondi Junction, Broadcasting Services, digital signage, New Abc, News Abc, Overhead Speaker, Signage Solution, Speaker System, Store Announcements, Ticketer, Visual Perspective, Westfield