Using a digital display instead of a static display is as easy as 1-2-3. Over the years, we realised how a large percentage of retail owners are hesitant and reluctant in using a digital display because no one took the time to clearly explain what the benefits are in using digital signage. The majority of them are still installing and purchasing static displays i.e lightboxes and posters which is a bit of a waste of money.

Yes, its true that the cost of digital displays is generally higher than the static display – there’s no doubt about that. But here’s why you should still consider in using a digital display:

1. Printing costs – there are no printing costs involved with digital displays. If done correctly, you don’t even have to spend too much money with design costs as you may already have existing content from your website or marketing material.

2. Resource costs – how much time is spent replacing static images. Wouldn’t it be more effective if your staff was actually serving customers rather than spending time hanging posters?

3. Animation and engaging content – this is used to attract more customer into your store.

4. Live information – e.g news, weather, twitter posts, facebook information, you can’t do this with static display!

The switch is easy… just contact advertise me and we’ll take care of everything for you.

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Category: Digital Signage Blog Info

This week, advertise me decided to put together our own TOP 10 reasons why you should use digital signage and here’s our list in no particular order:

• The “wow” factor, if you want to stand out from your competitors, digital signage attracts attention and it’s definitely a way to attract customers into your store
• Because the other guy down the road has it – this may sound childish but it’s human nature to feel as though you need it because someone else has it
• For large shopping centres, digital signage is a revenue driving tool to generate money from advertisers. Digital signage can also used as a tool for notifying customers of information/sales/events to get more customers coming into the shopping centre
• It helps engage the customers at the point of sale – sales have increased with this approach (you can easily find proof of this from case studies that can be found on the Internet)
• Eliminates the cost and waiting time compared to printing. Content can be updated at any time and almost instantly
• Digital Signage gives the user the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means you’re in control of what is displayed to your audience
• Digital Signage can be used as a tool to interact with your customers. At times this can act as an extra sales person when all staff are busy – it definitely keeps customers entertained rather than waiting to be served.  Especially something for the blokes while they wait for their partners trying on countless clothes, it keeps everyone happy
• It’s cool and makes the environment more “livelier”. If done correctly it creates a unique atmosphere
• You will be able to display different types of content (advertisements, live TV, images, news, weather, basically whatever you want) on the same screen
• It helps your marketing team effectively and efficiently communicate messages with your customers, clients and employees

Do you agree or disagree with some of these reasons? Let us know of any other reasons why you should use digital signage.

Feel free to submit your answer as a comment.

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Category: Featured Post

In one of our previous blogs http://www.digitalsignageblog.com/2009/11/24/shopping-centres-battle-of-the-big-screens/, we talked about the largest screens in shopping centres and apparently we saw another one the other day in the Parramatta Westfields centre. continue reading »

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Category: Digital Signage Blog News

We came across an interesting article about an outdoor LCDs that  is able to cope in different weather conditions. 

Screen NT has installed a 42in outdoor LCD display to cope with the snow and ice of an Austrian winter. The display not only has to deal with the extreme Austrian winter but the hot temperatures in the summer as well.

The LCD display is installed at the Hotel Tirolerhof in the town of Zell am Ziller, in the Tirol region of the Austrian Alps.

Transreflective screen harnessess the sun to increase the brightness f the picture while a filter system protects the liquid crystals from the sun’s IR and UV rays.  The unit also features an automatic air-conditioning system to ensure safe operating temperatures are maintainined throughout the year.

Article and Image Source: avinteractive.com.uk

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Category: Digital Signage Blog News, Featured Post

Most digital signage players on the current market will support the ability to import or use RSS feeds to display dynamic content. If you don’t know what RSS is and the copyright laws governing its use then keep reading.

What is RSS?

RSS stands for Really Simple Syndication and is used mainly for syndicating (updating) content on websites and readers. In digital signage, RSS can be used to dynamically grab information such as news, weather, stocks and any content on a website that supports RSS and display this on the screens. Normally, the RSS feeds are in XML format so they can be easily read by most RSS readers or XML compatible applications.

Copyright issues?

As digital signage players makes it easier for us to add RSS feeds, have you really stopped for a second and checked whether you are allowed to use the feed. For example, quite a number of news websites provide its readers with the option to feed content so they are able to receive the latest news information via their RSS reader. So for a digital signage network this is great feature to have as you will be able to entertain your viewers with dynamic information. Now here’s the complication, if you used the feed without obtaining approval from the content owner then you are most likely breaching copyright laws. If you carefully read the fine print on most websites you’ll notice that the feed can only be used for personal and non-commercial purposes. Are you getting worried now? This goes with many online websites such a this one. As a rule of thumb, it is always best to contact the website owner and obtain their approval to use the RSS feed even if there are no terms and conditions.

This blog receives over 100 rss requests per day so hopefully no one is re distributing this content without properly referencing the source.

So the next time you add an rss feed as part of your digital signage solution make sure you read the fine print.

Now if you need help in sourcing a news feed or any other RSS feed contact us and we’ll be more than happy to help.

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Do you use rss in your digital signage solution? If you answered yes, fell free to let us know what you use rss for by adding a comment.

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Polls

It has been almost over a year since we had the intention of buying the domain name http://www.advertiseme.tv and we finally got it.

If I recall correctly, sometime last year we started receving promotional material about the availability of the .tv domains, so we did a search for advertiseme.tv and the domain name was available. We decided that we should include an agenda item in the next team meeting so that we could discuss whether to buy this domain name or not and determine how we were going to use this domain name.

During the meeting we all decided that it would be beneficial for us to have this domain name so we decided to purchase it but within a week someone else ended up buying that domain name. We were quite dissapointed and somehow I had this subconscious feeling that the domain search records for domain names were being tracked – big brother was watching.

But this year luck was on our side, the domain name expired and without hesitation we ended up purchasing this domain.  We intend to use this domain name for our digital signage online TV channel and potentially use it for syndicating content. This basically means that we want to enhance our clients digital signage signs by having more content available e.g. news, trivia, music clips, sports, stocks, weather and anything that people might be interested in watching.

We will hopefully launch our online services in 2009… so watch this space.

If you’re a content provider and would like to add your content or services to our porfolio just send us an email to info@advertiseme.tv

Have you ever let your domain name expire and regretted it?

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog News