advertise me has showcased their digital signage solutions at the Digital Signage World 2011. The event was held over two days (9th & 10th June 2011) at Hall 1 at Darling Harbour Exhibition Center Sydney Australia. The Digital Signage World 2011 is the second digital signage event that has been held in Australia and is the only dedicated tradeshow and conference for the digital signage industry and included seminars from key speakers and exhibitors.

Advertise Me was one of the many exhibitors at the event which included large companies such as Sharp, Fujitsu and Netcomm. During this exhibition, Advertise Me stood out from their competitors by demonstrating the use of Social Networking tools such as Twitter and Foursquare to communicate real time information on the screen. The setup of their stand was also unique which incorporated the use of a video wall(2×2 47″ FULL High Definition LCD Panasonic screens) to demonstate different applications for digital signage. Here’s the setup:

The digital signage software that was used for delivering and distributing the content to the screens was PADS Professional developed  by a Netherlands based company called Net Display Systems. Net Display Systems has thousands of installations in multiple market sectors from transportation, corporate and government to hospitality and retail.

The PADS Professional software was installed on the Shuttle XS35 – one of the smallest and powerful PC we’ve seen on the market. The unit has an atom processor with an NVIDIA ION graphics chip set and is able to play Full HD videos without any issues. In actual fact,  we played a number of Full HD Videos at the same time and didn’t notice any lag. For convenience, the unit can be mounted on the back of a screen with a Shuttle VESA mounting kit.

The top left hand screen demonstrated the use of Twitter, Foursquare, News and Weather feeds, and the ability to show real time video (USB Camera) as an input source.

The top right hand screen demonstrated the use of Advertise Me’s custom built SMS solution. This digital signage solution enabled visitors to select a music video clip from a list by texting a code to a mobile number. According to the company, this application can be used with any digital signage software that can be connected to the Internet and it’s use can be applied in any industry. Advertise Me also used this solution to distribute the PADS demo key via SMS.

The bottom left hand screen played marketing videos and was also used to demonstrate the PADS software. This allowed Advertise Me to answer and show the user how easy the system is to use.

The bottom right hand screen played an image slideshow demonstrating the use of digital signage in different industries such as hospitality, education, retail and the corporate sector.

Facial recognition, hand and SMS interactivity were some of the innovative technologies being showcase at the exhibition and it is anticipated that businesses will soon adapt to these new technologies in Australia.

Advertise Me would like to thank their sponsors for their help and assistance:

• Net Display Systems
• Shuttle/Altech
• Panasonic
• Visual Sounds
• Squeak.com.au

Here’s a few more photos of the expo:

Category: Digital Signage Blog News

I stumbled across a video that I wanted to share with you all and in particular to the tourism industry. A company in the US has done a great job in getting passers by to interact with their wall by using twitter. The Canada tourism industry obviously knew what they wanted and how they could strategically use social media to their advantage. Now why don’t we see that in Australia, in particular in Sydney where most of the overseas tourism companies are based?

Category: Digital Signage Blog News

This weekend we thought we’d further connect with the social community and added the Gigya toolbar. What this means is that our readers will now be able to use the toolbar to share our posts on their Twitter, Facebook, Yahoo, Myspace, Email and more.

The toolbar looks like this and you will notice it at the end of the page:

Gigya Toolbar

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Category: Digital Signage Weekend Fun

I spend quite a lot of time on my blackberry to  perform certain tasks (besides reading emails) for my digital signage work. So this weekend I will share with you some of the free applications I use on the blackberry. Here’s the list in no particular order:

	1. Viigo – this is a RSS reader application with a nice intuitive interface. I use it to read most blog entries related to digital signage (and of course I’ve added the http://www.digitalsignageblog.com/feed to the list… don’t forget to do that as well). You can download Viigo from the Application Center on the blackberry or you can download it from here: www.viigo.com
	2. WordPress for blackberry – I use this to type some of the digital signage blog entries whilst on the go. I found it a bit hard to navigate on the Blackberry Storm (it was not designed for the touchscreen and surepress technology) but it does the job. You can download wordpress for blackberry here http://blackberry.wordpress.org/
	3. Nav4All – this is an awesome application that is basically like the navman but free…well until 1-1-2010. It is a mobile phone navigation application which gives you turn by turn instructions. I use this when I have to travel to unfamiliar locations for meetings etc. The website has a whole list of mobile phones that it supports so head over there now to download it. http://www.nav4all.com
	4. GPSed – this is an application that maps your tracks and photos. I use it for both tracking when I go running and also for tracking locations where I saw digital signage solution installs. Great little application and it’s free. http://www.gpsed.com/
	5. BBFileScout – a file browser for the blackberry. There are times whereby I have to send files and photos to our clients so this is a perfect solution for browsing files. You can download the application from here. http://www.emacberry.com/bbfilescout.html
	6. Twitterberry – the twitter application for the blackberry. We use this to update our twitter status http://www.twitter.com/advertisemeAU I also find it hard to navigate using this application as it wasn’t designed for the Blackberry Storm. You can download this application from here: http://orangatame.com/products/twitterberry/
	7. Core applications – Finally, there’s the built in apps like Youtube, the camera, emails, browser etc that we use and there’s always Facebook – I don’t think anyone can resist from installing this application if they have a facebook account.

There may be others which I haven’t used before. Let me know if there’s any other application which I should use for my digital signage work.

Category: Digital Signage Weekend Fun

If you have a twitter account, you can easily add this to your digital signage portal profile.

To do so simply follow these instructions:

1. Login to your digital signage portal account
2. In the User Menu click My Details
3. Move your mouse over the EDIT button just above your profile page
4. Click Update your profile
5. Click the myTwitter tab
6. Enter your twitter account name and twitter account number. The account number is the same number as your RSS feed on your twitter page

or watch this short video.

Have you registered on the digital signage portal? It’s FREE. Click here to register.

Feel free to submit your answer as a comment.

Category: Digital Signage Blog Info, Digital Signage Techie

We couldn’t resist and just yesterday we joined the Twitter network – yes, we thought we might as well follow the footsteps of other businesses and join the web 2.0 social networking phenomenon.

Whilst using this twitter application, I was brainstorming on how this application can be integrated with digital signage. Here are my thoughts; use Twitter as a quick communication tool to all your employees and clients. Basically use it as an RSS feed and display the company’s main activities through the digital signage network.

You can follow us on twitter here: http://www.twitter.com/advertisemeAU

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How else can twitter be integrated with digital signage?

Feel free to submit your answer as a comment.

Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Polls