Its been a crazy past many weeks for us here at advertise me. In the past 2 months gone, I’ve been hopping between different cities every week for digital signage installations and meetings.

It is interesting to see where each city is at with the influence of digital signage, and I have noticed that the usage of its application differs between different regions across the country. However one of the disappointing things that I have picked up is the management of downtime for systems going offline. In less populated cities, when a screen goes offline it can be left like that for days without anybody coming to its attention. In more populated cities, the screen will be back live again by the afternoon, or the next day at latest.

I’ve got a couple more places to go before the end of this month, and that should leave me with an open, but not easy December where I can get my feet back on the ground and plan for the next year. By gosh its mid November already and Christmas is just around the corner!

Telstra building in Melbourne

Offline Screen in Perth Domestic Airport

Has anybody found any other trends with digital signage applications across different regions of your country?

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Category: Digital Signage Blog Info

Out of curiosity I decided to perform a Google trend search for the term Digital Signage – the exact term “Digital Signage” was performed to see what the trend has been over the years. From the image on the left, you can clearly see that the number of people searching for this term has increased over the years and I believe it will constantly continue to grow. But what I was more surprised from the information Google Trends provided was the regions that provided the highest searches. The majority of these regions where the Asian countries.

Here are the results:

Regions

1. Taiwan
2. Malaysia
3. South Korea
4. South Africa
5. Singapore
6. India
7. Canada
8. New Zealand
9. Australia
10. United States

From these results can one assume that there is a higher demand (based on search trends) for digital signage in Taiwan or Malaysia (I’m quite surprised to see malaysia being ranked second on the list) compared to countries like New Zealand, Australia and the United States?

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Polls, Featured Post