Here’s an example of why it is important to invest in a good screen and I’ll give two examples I saw at Darling Harbour in Sydney Australia. The first example is an LCD screen in Sydney Wildlife World that was relocated from the inside of the reception area to the front. I think the company realised that the location of the screen is important and that visitors walking past did not notice the screens when it was located at the back of the reception area. It is now located at the front closer to were most of the traffic is. Besides one set of the screens being too low (I think this is an OH&S issue – I could almost touch the bottom of the screen with my head) the quality of the screen was pretty bad – have a look at the below picture. I could hardly see the content on the screen even when standing right in front of the screen. I think it’s time for a replacement – please call us if you’re reading this and want it replaced.

The second example is from Sydney Aquarium, which is just around the corner from the Sydney Wildlife. They recently installed multiple digital signage screens at the front of their reception area. From far away, you can clearly see the content of the screen. The colours on the screen is bright compared to the previous example. It’s eye catching and that’s what most digital signage installers need to think about i.e how can I make my screens get noticed. In total they had 5 screens, 4 in landscape and 1 in portrait. My suggestion would be to use a digital menu board at their food counter.

Category: Digital Signage Blog News, Digital Signage Klips

Have you registered for the upcoming Content Best Practices for Digital Signage Networks Webinar? We have included this event on our digital signage portal events. If you have any upcoming events (exhibitions, seminar, webinars, etc) feel free to add them to the events (note registration is required).

Here’s the Meeting Description and details that was sent to us. We will try our best to join this webinar but because of the time difference, it will be 4AM in Australia and I’m normally in bed. Hopefully the hosts will be able to record this webinar and share it with the rest of the digital signage community:

Date:  Thu, Jan 29, 2009
Time:  12:00 PM EST
Duration:  1 hour
Host:  Digital Signage Association

Join us for a very special webinar where members of the Digital Signage Association Content Best Practices Committee will present a methodology that delivers the highest possible viewer impact, influence and response for digital signage networks. The presenters will discuss the critical DO’s and DON’Ts for creating content and programming schedules.

1. How to create powerful content that drives results
2. How to structure playlists to achieve maximum effect; loop times, day parts and update frequency
3. Adding elements that create additional viewer interest such as weather, news and subscription services
4. Understanding environmental issues such as display placement, location, and traffic

Do you have an upcoming digital signage event? Let us know or add it to the digital signage portal events calendar.

Feel free to submit your answer as a comment.

Category: Digital Signage Blog Events, Digital Signage Blog News