On a recent trip to Cambodia and Thailand, it was interesting to see if and how digital signage is used in these countries.While there was plenty of signage in Cambodia advertising political parties, products and events, I didn’t see much of digital signage around. This could be for a variety of reasons but I expect this will change with time. Thailand was a different story. There was digital signage on public transport, outside shopping centres, inside shopping centres and along the road. It was difficult to get examples of digital signage in shopping centres because they have a rule that you can’t take pictures inside!

Bangkok in particular, had plenty of digital signage and what is interesting is that they are incorporating digital signage with new projects. For example, when using the public transport system you can see that they have thought about the use of digital signage because they’ve inbuilt the screens in the design of the carriages.

And along the SkyTRAIN, advertisers have updated the billboard idea to incorporate digital signage.

Shopping centres in Bangkok have also used digital signage outside their centres for multiple purposes. Not only can the huge digital signage screens advertise sales or products, the screens are also used to display promotional events or concerts that are held for the public.

It will be interesting to see what else they come up with in the future and whether businesses in Australia will invest in these ideas locally.

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