digital signage is one of the most cost effective ways to market your restaurant or store. We were recently engaged to provide and install a cost effective solution for Thai Riffic (obviously a Thai restaurant) based in Randwick Australia.

Although the requirements were very simple (to display images with transition effects) we delivered a solution that was simple and easy to use but most importantly one that had value added benefits.

Uploading content to the player is easy. The store owner needs to open up a locked compartment on the side of the screen and plugs a USB dongle into the port. The player automatically synchronises the content from the USB port to a CF card. Once the synchronisation completes, the store owner just removes the USB dongle and closes the compartment. Yes it’s that easy!!!

continue reading »

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Category: Digital Signage Blog News

I was in Canberra Australia on the weekend and noticed a very clever and innovative kiosk/digital signage solution that I’ve never seen before. Basically, it at a 24 hour dry cleaners service. It’s an automated machine with a small touch screen that allows you to drop off your dry cleaning and pick them up at a later time. The whole point of having this is for convenience – how many of us don’t have the time to drop off our dry cleaning during business hours? There two compartments, one to drop of your clothes and the other to pick up the clothes. My understanding is that the clothes are dry cleaned during the day and are hanged on an automated hanger so all you need to do is enter your receipt number and it will automatically position your clothes to the pickup shaft.

dry cleaners kiosk digital signage

dry cleaners kiosk digital signage 1

I really haven’t seen it in action so the above is just a guess based on what I saw. Has anyone else seen any innovative kiosk or digital signage solutions?

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Category: Digital Signage Blog Info

digital signage is now becoming more popular in retail stores and now it’s a good time to install one in yours. Whether you’re a small retail store or a large retail chain, we’ve done it all. We’ve helped and provided our customers with simple and standalone digital signage solution for a single store to building a digital signage network for a large corporate retail chain.
There are many, many digital signage products in the market and what we do different is to provide our clients with a cost effective solution that meets their needs. We have tested many solutions and we basically recommend the most effective solution that meets our clients requirements. Whether its a digital signage player, an all in one digital signage system, a display screen or content, we can help businesses in the retail industry.

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Category: Digital Signage Blog Info

Are proof of concepts a thing of the past? When we first started in the digital signage industry it was quite common for us to prove to potential clients that the solution they were getting met their requirements. The only way we could prove this was to setup a “proof of concept” – this is were we setup a trial and install the system for free and the client gets to test this for a period of time.
This gives the client the opportunity to test the waters and determine whether the solution does what the client wants. At the same time it gives the client the opportunity to iron out some of their concerns and issues. At the end of the proof of concept the clients decides whether they rollout or continue with the solution. For the vendor they must do whatever they can to ensure they satisfy the client and win the clients business. Generally, the vendor must subside the cost of the hardware, software and professional services costs – so in reality it’s like a gamble.
As a digital signage solution provider we research the market and select products that exactly meets the clients requirements. A happy customer = a happy business.

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Category: Digital Signage Blog News

I recently thought of an idea (it’s probably out there already) to integrate digital signage and Skype (I’m sure you know what this is…. if not this is basically a computer application which allows you to make voice or video calls over the Internet).

After all digital signage is a communication tool and what better way to communicate with each other by using Skype. Here’s an example of what needs to be done and can be achieved:

1. Install a digital touch screen at a booth (maybe at a busy shopping centre)

2. Install the advertise me digital signage solution

3. Design the relevant templates and content

4. Install a web cam and connect this to your digital signage solution

5. Install the skype application

6. Install an internet connection

7. Develop the digital signage application which lists companies customer call centres

How to use it?

8. You look for Advertise Me (for example) in the directory list because you want to speak to a sales representative about a product you are about to purchase

9. You touch the “call Advertise Me” button and the system starts establishing a skype session to Advertise Me

10. A representative at Advertise Me receives the call and you have a video conference and start chatting away about the products. The Advertise Me representative may even show you how the product can be used etc and directs you to the nearest retail store.

11. Once you end the session, the digital signage application plays relevant content (product info, sales, discounts) from company you just dialed. Or this can also be displayed during the video call.

12. After a certain idle period of time, the digital signage application defaults back to a playlist displaying ads etc.

So there you go, that’s an idea I just came up with. Maybe if we have time we can actually make this happen, or if you want it straight away we can make this happen for you.Obviously we’ll need to get permission from Skype but I’m sure they too would want this to happen as well.

What do you think about this idea?

Feel free to submit your answer as a comment.

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Category: Digital Signage Ideas

When it comes to protecting your investment, physical security should be considered for any digital signage installation. Whether its for outdoor or indoor purposes, enclosures are the best form of physical protection. We previously touched upon some of the other security considerations in two of our previous posts called “How secure is your digital signage solution?” and “Secure your digital signage solution – here’s why“.

Enclosures are primarily designed to protect the display screens from:

• the environment – direct sunlight or extreme weather can cause damage to the screen
• theft – fortunately we haven’t come across this situation but I’m sure others around the world have experience this
• physical damage – vandalism is quite common in public areas continue reading »

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Category: Digital Signage Blog Info

Here’s a picture I took of a takeaway store that clearly had a problem with their digital signage solution:

Digital Signage Screen Failures

But what’s interesting is that they at least had a backup plan – ie. static posters.

So, what do you do when your screen fails?

We previously talked about this in another post called “Why Digital Signage Can Work Against You”

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Category: Digital Signage Blog Info

Sometimes being a digital signage solution provider can be a tough and challenging job. Not only do you have to represent the company you’re selling the product for but you’re also consciously looking after the best interest for the client and here’s a typical dilemma:

One of our clients requested a feature to a digital signage software component which wasn’t that much of an issue except we required the services of the digital signage software company and there was a cost associated with this feature (the client was happy to pay for this). But all this came with  a little  unanticipated catch – the client was required to upgrade to the latest version of the software before the modification patch would work. Many of us might be thinking,  “That’s easy, there’s no harm in doings so as the latest patch will resolve and fix previous bugs”…. Ummmmmm…. WRONG!!!

By upgrading the software we found quite a number of bugs and spend quite a number of hours investigating and then reporting the issue to the manufacturer whilst the client had to workaround the problem. Fortunately, we provided the client with a test environment and didn’t upgrade the development system with the latest software.

I’m not sure whether many of you have experienced this but upgrading to the latest version can actually introduce new bugs. What’s worse is that a considerable amount of time can be spent investigating the issue and the  time for this may not be chargeable – who do you charge for this type of work…. the client who has already paid for a working solution ? or the digital signage company who supplied the dodgy software?

This is a tough one and I’ll like to hear from anyone who has been through this experience.

So there are a few lessons that I have learnt from this:

1. ALWAYS make sure you test the upgrade or software patch on a test unit or environment

2. ALWAYS back up your content or system before applying any patches as you’ll  never know the state of the unit after the reboot

3. PLAN for any changes you make to the system and carefully provide detailed rollback plans in the event the change failed

4. TRUST and have some faith that the developers have done their testing but acknowledge that they cannot test all the different scenarios

5. Make sure you charge someone for your work or include this as part of your Maintenance and Support costs… or even better get the manufacturer to conduct intensive testing with your configuration before applying any patches or upgrades

6. IF IT’S NOT BROKEN LEAVE IT AS IT IS… sometimes making a simple change can break the entire system… but if you’ve done the above point 2 & 3 correctly then this shouldn’t be an issue.

Have you been in this situation? Tell us what you think.

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog News

I spend quite a lot of time on my blackberry to  perform certain tasks (besides reading emails) for my digital signage work. So this weekend I will share with you some of the free applications I use on the blackberry. Here’s the list in no particular order:

	1. Viigo – this is a RSS reader application with a nice intuitive interface. I use it to read most blog entries related to digital signage (and of course I’ve added the http://www.digitalsignageblog.com/feed to the list… don’t forget to do that as well). You can download Viigo from the Application Center on the blackberry or you can download it from here: www.viigo.com
	2. WordPress for blackberry – I use this to type some of the digital signage blog entries whilst on the go. I found it a bit hard to navigate on the Blackberry Storm (it was not designed for the touchscreen and surepress technology) but it does the job. You can download wordpress for blackberry here http://blackberry.wordpress.org/
	3. Nav4All – this is an awesome application that is basically like the navman but free…well until 1-1-2010. It is a mobile phone navigation application which gives you turn by turn instructions. I use this when I have to travel to unfamiliar locations for meetings etc. The website has a whole list of mobile phones that it supports so head over there now to download it. http://www.nav4all.com
	4. GPSed – this is an application that maps your tracks and photos. I use it for both tracking when I go running and also for tracking locations where I saw digital signage solution installs. Great little application and it’s free. http://www.gpsed.com/
	5. BBFileScout – a file browser for the blackberry. There are times whereby I have to send files and photos to our clients so this is a perfect solution for browsing files. You can download the application from here. http://www.emacberry.com/bbfilescout.html
	6. Twitterberry – the twitter application for the blackberry. We use this to update our twitter status http://www.twitter.com/advertisemeAU I also find it hard to navigate using this application as it wasn’t designed for the Blackberry Storm. You can download this application from here: http://orangatame.com/products/twitterberry/
	7. Core applications – Finally, there’s the built in apps like Youtube, the camera, emails, browser etc that we use and there’s always Facebook – I don’t think anyone can resist from installing this application if they have a facebook account.

There may be others which I haven’t used before. Let me know if there’s any other application which I should use for my digital signage work.

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Category: Digital Signage Weekend Fun

If your digital signage solution is not implemented correctly it may work against you. Let me explain…

On the weekend whilst walking past a busy street I spotted across the road a real estate company with several LCD screens located at their front window. This is what I saw: (excuse the quality of the pictures but it was late at night and I was using my blackberry):

Digital Signage Screen not working

Digital Signage Faulty Screen

Digital Signage Faulty Screen

Now, in Australia quite a number of real estate agencies have moved away from using the traditional static posters for displaying their property listing and have implemented some form of a digital signage solution (visual display screens or touchscreen technology).

What I was most surprised about this particular installation and setup was that 1/3 of their screens was either turned off or had a fault with the LCD unit. Does this mean that 1/3 of the properties were not displayed? How would the property owner feel knowing that they are potentially losing interested buyers.

So what I have learnt from this situation is the following:

1. If there’s a hardware fault fix it immediately

2. Always have a backup plan – don’t be afraid to revert back to the old method of using traditional posters when required

3. Use a mixture of digital signage solutions and traditional posters

4. It looks unprofessional and embarrassing for both the digital signage solution provider and owner if the solution fails

5. You will definately lose customers if the problem is not rectified in a timely manner

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Category: Digital Signage Blog Info

It’s another weekend and for this particular post we’re going to look at a fun and innovative digital signage solution in Taoyuan Airport. Basically, as you’re waling down the duty free alley in the Taoyuan airport Terminal 2, you will notice that an advertisement follows you. I’m not sure whether the ads as targeted specifically based on the gender or characteristics of the person walking past but do you find this too intrusive? Have a look at the video:

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Category: Digital Signage Blog Info, Digital Signage Polls, Digital Signage Weekend Fun

I’m not a big fan of travelling, so I haven’t really been around to all the different parts of the world but for those that have here’s my question to you:

What is the most effective digital signage solution you’ve ever seen?

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog News

It’s been a while since we last distributed our digital signage newsletter but our excuse is… we’ve been busy. I know it’s a lame excuse but we’ve been seriously inundated with businesses contacting us for quotes, responding to emails and we’ve also been involved in digital signage installations.

We recently posted in our forum what people wanted to see in our newsletter and one of our digital signage portal members suggested we should discuss about issues installers face during digital signage rollouts. So thanks to Jon for your feedback, we always value everyones feedback but more importantly we take action!

Lets quickly summarise some of these issues and recommendations:

Physical Security – we have talked about this in the past in one of our blog entries titled Does your digital signage solution pass our security checklist? point number 7 – If you can’t recall what was discussed you can read the article and refresh your memory. Just make sure you physically lock your monitors to prevent thieves from stealing the units.

Use smaller pipes/brackets for monitors -Jon advises the following: “when hanging monitors from ceiling joints, that some companies are using very heavy pipes to hold the monitors. The monitors are getting lighter and lighter and a pipe that is heavier than the monitor is not necessary. Cutting back the size/weight of the pipes can still hold the monitors, reduce costs for shipping and cutting them to length is much easier as well”.

Use pre made Cat5E cables – it makes it easier for installers. “That way you can just connect to the box in the ceiling and to the back of the monitor instead of having one long cable that runs from the PC or rack straight to the monitor. This also helps with replacement of cables, so you don’t have to run an entirely new cable, just replace the bad one and drop it thru the pipe.”

Be green – try to help the environment and try to use equipment that does not need power. For example, there are several Video extenders in the market that do not require power. Some are hard to find but let us know if you run into trouble.

Backup plans – always have a backup plan and NEVER rely on just 1 single supplier. Make sure you have a backup plan for everything, otherwise if you hit a wall during your installation you will still be able to get the job done.

Costings – From jon’s professional experience: “One of the cost saving measures I use for my clients is flat rate billing. It includes travel, time on the job and materials used. There is a little more cost if there is a concrete ceiling as opposed to a tiled or drop ceiling. This way everyone involved knows the costs up front and there are no suprises on the back end for the client” Once again Jon, thanks for your tips. We have created a forum thread on the digital signage portal forum, so that you can all discuss this further. Click here to continue the discussion.

To read past newsletters click here.

Want to automatically receive the newsletters? Join the digital signage portal.

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Newsletter

I just finished reading an article from TechDirt and was shocked to find out how much the yearly licensing fees are for playing music in a nightclub or a restaurant. Here is a short extract from the article:

“It wants to increase licensing fees in a 120-seat restaurant to $19,344 a year — up from $125. Small cafes would be slugged with a 4729 per cent yearly increase from $124 to $5860.”

Source: http://techdirt.com/articles/20090615/0329305236.shtml

For those digital signage businesses who provide their clients with a digital signage solution that plays music in the background, have you considered what legal implications are involved and what the licensing requirements are? Even if your client has paid for the music clips or videos!

In Australia, retail stores that play music – whether from the radio, purchased CDs, computers, digital signage are required to pay a licensing fee otherwise it may be considered breaching copyright laws and eventually be fined thousands of dollars.

Now we all know that music can set the mood and atmosphere in your store, nightclub, restaurant or cafe but did you know that you may have to pay a licensing fee for playing music in your business environment or anywhere in public areas? Basically, if you play music in your store you need to have a PPCA public performance license to play protected sound recordings and an APRA public performance license to play musical and literary works. For more information about this visit https://transactions.business.gov.au/BLIS/musiclicence.aspx

All I can say is, just make sure that if you’re running a business or if you’re installing a digital signage solution with audio for one of your clients make sure you mention these licencing requirements to your client otherwise they (or possibly your business) may end up paying a hefty fine – so don’t risk it.

After thinking about this situation, do you believe a license is required for playing videos of unsigned artists playing original songs from Youtube in your store or business environment?

Feel free to submit your answer as a comment.

Correct me if I’m wrong, but my understanding is that because these artists are unsigned (i.e don’t have a label) the PPCA, or APRA won’t be paying them one cent so why should you pay for the license fee if all you’re playing is songs from these unsigned artists. For example, here’s one of my favourite Youtube R&B groups called LEGACI playing an original song. Keep it up boys.

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Category: Digital Signage Blog Info, Digital Signage Blog News, Featured Post

digital signage At Its Best!!!

In the past two months advertise me has been busy providing the Australian Broadcasting Corporation (ABC) with an innovative digital signage solution for their new concept shop in Westfield’s Bondi Junction.

The new ABC shop opened its doors on 15 May 2009 with a fresh new look but more importantly it introduced digital signage.

The three main reasons for introducing digital signage to the ABC shop were:

1. to draw additional customers into the store;
2. to increase overall sales; and
3. to showcase some of the other broadcasting services that the ABC provides e.g. ABC news, ABC TV, ABC radio and the ABC website.

Advertise Me understood the significance of what the ABC wanted to achieve and ensured that the digital signage solution that we provided was not only able to meet the requirements of the ABC but could also be easily adapted to other ABC shops.

The Digital Signage Solution

From a visual perspective this is what the Advertise Me’s digital signage solution looks like:

Digital Signage Behind the Counter to show promotions

Digital Signage Live ABC News and RSS News Ticketer

But to really understand how the digital signage solution was tailored to the ABC requirements is to understand the audio and content challenges faced in the integration of digital signage with ABC’s audio and visual equipment. This is because providing a digital signage solution is more than just connecting a PC to a display screen.

The Audio Challenge

The ABC required that the digital signage solution enable it to switch audio between songs, store announcements, advertisements, ABC radio and audio from live ABC news.

This meant that the Advertise Me’s audio solution would require the overhead speaker system to be connected to an audio switching tool that allowed the switching between the CD player, the digital signage player and the set top box.

The result was a digital signage solution that ensured that live ABC news, product videos, advertisements, announcements, music and much more was heard in the ABC shop.

Digital Signage promoting JJJ by streaming audio and ABC streaming news

The Content Challenge

The ABC required that the digital signage solution to easily manage content from one central location.

This meant that the Advertise Me’s content solution would require a dedicated Content Management Server to house the content and playlists.

The result was a digital signage solution that ensured that all content scheduling was performed at ABC’s head office with the use of a PC software tool to schedule the playlists in a calendar view so that staff could easily manage the content. The digital signage solution also ensured the ability to display live ABC TV, in store advertisements, RSS news and products by using zoning.

Digital Signage displaying product releases

In addition, the digital signage solution enabled the ABC marketing staff to update content, schedule items to display on the screens and manage the overall solution from one central location without having to physically be onsite.

Results

Advertise Me’s digital signage solution met the ABC’s technical requirements and has already resulted in an increase in the number of customers walking into the store and an increase in overall sales.

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Category: Digital Signage Blog Events, Digital Signage Blog News, Digital Signage Case Study

We were recently approached by an insurance company asking whether we had a solution that could easily integrate digital signage with their Sharepoint system, so we thought we might as well share this information with everyone.

Well, you may be thinking “What is Sharepoint?”. Sharepoint is actually a Microsoft Content Management System which allows business to collaborate and share information quickly and easily. Think of it as a website portal which can be used to store files, events, contacts, tasks, forms and most importantly information. Here’s a video tour of Sharepoint:

Now some companies may want to use digital signage as a communication tool and target information to staff and if this information is already centralised in the one location, SHAREPOINT, then how would you integrate your digital signage solution with this?

From our experience and based on products we have used in the past, if your digital signage player/software is able to display RSS compatible feeds then you have a system that is able to be integrated with Sharepoint – in particular the latest version 2007. With Sharepoint 2007, there is a neat feature which allows content, events, contacts, tasks and information to be displayed as an RSS feed. This is particularly useful as you don’t want to manually update the content on your digital signage player. Once you have the RSS feed, you can easily modify and display this information on the digital signage screens.

For the more advanced digital signage players and software, if your system is able to connect to the Microsoft SQL server that stores all the data, then your solution will be able to connect to the database and grab the relevant data to be displayed on the screen. As an example, if one of your clients used Sharepoint to schedule company outings and important company events then we would be able to deploy a digital signage solution which dynamically uses the RSS feed from the Sharepoint server and display this on the digital signage screen located in the main foyer. This will help remind employees of upcoming company events.

Hopefully this post has provided you with better ways on how to integrate existing systems with digital signage.

Have you seen any innovative digital signage integrations?

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog Products

This month, we completed a digital signage install at newsXpress. Here’s a couple of images of the digital signage solution using the latest Cayin product:

A case study will be posted shortly.

If you have any images of digital signage solutions, feel free to post them in the digital signage portal (registration is required). The digital signage portal allows your business to showcase your digital signage case studies, photos, advertisement templates and examples all in one location.

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Category: Digital Signage Blog Events, Digital Signage Blog Info, Digital Signage Blog News