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	<title>Digital Signage Blog &#187; Signage Products</title>
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	<link>http://www.digitalsignageblog.com</link>
	<description>Digital signage blog - the blog of digital signage</description>
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		<title>Digital Signage Job in Seattle WA for Sharp Electronics</title>
		<link>http://www.digitalsignageblog.com/2011/04/03/digital-signage-job-in-seattle-wa-for-sharp-electronics/</link>
		<comments>http://www.digitalsignageblog.com/2011/04/03/digital-signage-job-in-seattle-wa-for-sharp-electronics/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 10:15:54 +0000</pubDate>
		<dc:creator>DigitalSignageBlog</dc:creator>
				<category><![CDATA[Digital Signage Jobs]]></category>
		<category><![CDATA[Ancillary Services]]></category>
		<category><![CDATA[Business Analyses]]></category>
		<category><![CDATA[Business Communication Requirements]]></category>
		<category><![CDATA[Business Forecasting]]></category>
		<category><![CDATA[C Level]]></category>
		<category><![CDATA[Customer Locations]]></category>
		<category><![CDATA[Customer Meetings]]></category>
		<category><![CDATA[Customer Orders]]></category>
		<category><![CDATA[digital signage]]></category>
		<category><![CDATA[Experience Team]]></category>
		<category><![CDATA[Financial Modeling]]></category>
		<category><![CDATA[Hr Directors]]></category>
		<category><![CDATA[Job Opening]]></category>
		<category><![CDATA[Point Of Contact]]></category>
		<category><![CDATA[Position Specifications]]></category>
		<category><![CDATA[Reputable Company]]></category>
		<category><![CDATA[Sharp Electronics]]></category>
		<category><![CDATA[Signage Products]]></category>
		<category><![CDATA[Support Responsibilities]]></category>
		<category><![CDATA[Technical Degree]]></category>
		<category><![CDATA[Value Propositions]]></category>

		<guid isPermaLink="false">http://www.digitalsignageblog.com/?p=3239</guid>
		<description><![CDATA[Looks like there&#8217;s a job opening at a reputable company in Seattle. According to the Sharp website,  here&#8217;s the job description &#8211; to apply click on this link: This position is responsible for the sales of Sharp Electronics digital signage equipment, consisting of primary equipment, accessories, software and ancillary services. Responsibilities will include territorial business [...]]]></description>
			<content:encoded><![CDATA[<p>Looks like there&#8217;s a job opening at a reputable company in Seattle.</p>
<p>According to the Sharp website,  here&#8217;s the job description &#8211; to apply click on this <a title="Digital Signage Job" href="http://hr.sharpusa.com/CareersJob_iFrame/1,,960,00.html" target="_blank">link</a>:</p>
<blockquote><p><span>This position is responsible for the sales of Sharp  Electronics <span class='bm_keywordlink'><a href="http://www.advertiseme.com.au" target="_blank">digital signage</a></span> equipment, consisting of primary equipment,  accessories, software and ancillary services. Responsibilities will  include territorial business development and providing sales support.</span></p>
<p>RESPONSIBILITIES<br />
Responsible for prospecting and developing relationships with C  Level Purchasing Executives in order to market and sell SEC digital  signage equipment and accessories<br />
Implements a top-down digital signage sales approach targeting  Presidents, CFOs, and HR Directors to convert prospects into clients.<br />
Supplies product information to selected customers in an assigned  territory and/or arranges for business analyses of customer&#8217;s business  communication requirements and develops benchmark demonstrations,  proposals and value propositions that exceed customers&#8217; requirements  resulting in the development of new customers and retention of existing  accounts.<br />
Organizes and implements post-sale delivery and implementation of SEC digital signage equipment at customer locations.<br />
Acts as the primary point of contact for all digital signage sales paperwork for customer orders.<br />
Works closely with SBS sales representatives to identify digital signage opportunities within current SBS customer base<br />
Promotes Sharp digital signage products and represent Company at off-site customer meetings, trade shows and conferences.<br />
Maintains records of all account activity within sales database.<br />
Identifies contacts in accounts and conducts strategic calls.<br />
Serves as first line of contact with digital signage customers.</p>
<p>POSITION SPECIFICATIONS<br />
Minimum BA/BS or related technical degree required<br />
At least 2 years experience providing technical and sales support<br />
Successful Sales History and Close Rate<br />
Financial Modeling and business forecasting experience<br />
Team building, time management and problem-solving skills<br />
Must be able to Travel 50% of the time<br />
Must be proficient in performing business and account analysis<br />
Strong creative vision relative to digital signage<br />
Strong understanding of display solutions<br />
Team <span class='bm_keywordlink'><a href="http://www.digialsignageportal.com" target="_blank">player</a></span> with ability to coordinate efforts with sales reps to sell<br />
Strong computer skills with current technical knowledge<br />
Solid interpersonal skills in order to close deals and make presentations<br />
A strong background in developing technical solutions that meet customer needs<br />
A Valid Drivers License</p>
<p>All applications must include salary requirements &amp; a resume. Local applicants only.</p></blockquote>
<p><span>Good luck to those that will be applying.<br />
</span></p>
<hr />
<p><small>© <a href="http://www.advertiseme.com.au">AdvertiseMe.com.au</a> for <a href="http://www.digitalsignageblog.com">Digital Signage Blog</a>, 2011. |
<a href="http://www.digitalsignageblog.com/2011/04/03/digital-signage-job-in-seattle-wa-for-sharp-electronics/">Permalink</a> |
<a href="http://www.digitalsignageblog.com/2011/04/03/digital-signage-job-in-seattle-wa-for-sharp-electronics/#comments">No comment</a> |
<br/>
Post tags: <a href="http://www.digitalsignageblog.com/tag/ancillary-services/" rel="tag">Ancillary Services</a>, <a href="http://www.digitalsignageblog.com/tag/business-analyses/" rel="tag">Business Analyses</a>, <a href="http://www.digitalsignageblog.com/tag/business-communication-requirements/" rel="tag">Business Communication Requirements</a>, <a href="http://www.digitalsignageblog.com/tag/business-forecasting/" rel="tag">Business Forecasting</a>, <a href="http://www.digitalsignageblog.com/tag/c-level/" rel="tag">C Level</a>, <a href="http://www.digitalsignageblog.com/tag/customer-locations/" rel="tag">Customer Locations</a>, <a href="http://www.digitalsignageblog.com/tag/customer-meetings/" rel="tag">Customer Meetings</a>, <a href="http://www.digitalsignageblog.com/tag/customer-orders/" rel="tag">Customer Orders</a>, <a href="http://www.digitalsignageblog.com/tag/digital-signage/" rel="tag">digital signage</a>, <a href="http://www.digitalsignageblog.com/tag/experience-team/" rel="tag">Experience Team</a>, <a href="http://www.digitalsignageblog.com/tag/financial-modeling/" rel="tag">Financial Modeling</a>, <a href="http://www.digitalsignageblog.com/tag/hr-directors/" rel="tag">Hr Directors</a>, <a href="http://www.digitalsignageblog.com/tag/job-opening/" rel="tag">Job Opening</a>, <a href="http://www.digitalsignageblog.com/tag/point-of-contact/" rel="tag">Point Of Contact</a>, <a href="http://www.digitalsignageblog.com/tag/position-specifications/" rel="tag">Position Specifications</a>, <a href="http://www.digitalsignageblog.com/tag/reputable-company/" rel="tag">Reputable Company</a>, <a href="http://www.digitalsignageblog.com/tag/sharp-electronics/" rel="tag">Sharp Electronics</a>, <a href="http://www.digitalsignageblog.com/tag/signage-products/" rel="tag">Signage Products</a>, <a href="http://www.digitalsignageblog.com/tag/support-responsibilities/" rel="tag">Support Responsibilities</a>, <a href="http://www.digitalsignageblog.com/tag/technical-degree/" rel="tag">Technical Degree</a>, <a href="http://www.digitalsignageblog.com/tag/value-propositions/" rel="tag">Value Propositions</a><br/>
</small></p>]]></content:encoded>
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		</item>
		<item>
		<title>Digital Signage For Retail</title>
		<link>http://www.digitalsignageblog.com/2010/08/06/digital-signage-for-retail/</link>
		<comments>http://www.digitalsignageblog.com/2010/08/06/digital-signage-for-retail/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 12:17:09 +0000</pubDate>
		<dc:creator>DigitalSignageBlog</dc:creator>
				<category><![CDATA[Digital Signage Blog Info]]></category>
		<category><![CDATA[Clients Requirements]]></category>
		<category><![CDATA[Cost Effective Solution]]></category>
		<category><![CDATA[digital signage network]]></category>
		<category><![CDATA[digital signage player]]></category>
		<category><![CDATA[Good Time]]></category>
		<category><![CDATA[Retail Chain]]></category>
		<category><![CDATA[Retail Digital Signage]]></category>
		<category><![CDATA[Retail Industry]]></category>
		<category><![CDATA[Retail Signage]]></category>
		<category><![CDATA[Retail Store]]></category>
		<category><![CDATA[retail stores]]></category>
		<category><![CDATA[Signage Products]]></category>
		<category><![CDATA[Signage Solution]]></category>
		<category><![CDATA[Signage System]]></category>
		<category><![CDATA[Single Store]]></category>

		<guid isPermaLink="false">http://www.digitalsignageblog.com/?p=2543</guid>
		<description><![CDATA[digital signage is now becoming more popular in retail stores and now it&#8217;s a good time to install one in yours. Whether you&#8217;re a small retail store or a large retail chain, we&#8217;ve done it all. We&#8217;ve helped and provided our customers with simple and standalone digital signage solution for a single store to building [...]]]></description>
			<content:encoded><![CDATA[<p><span class='bm_keywordlink'><a href="http://www.advertiseme.com.au" target="_blank">digital signage</a></span> is now becoming more popular in retail stores and now it&#8217;s a good time to install one in yours. Whether you&#8217;re a small retail store or a large retail chain, we&#8217;ve done it all. We&#8217;ve helped and provided our customers with simple and standalone digital signage solution for a single store to building a digital signage network for a large corporate retail chain.<br />
There are many, many digital signage products in the market and what we do different is to provide our clients with a cost effective solution that meets their needs. We have tested many solutions and we basically recommend the most effective solution that meets our clients requirements. Whether its a digital signage <span class='bm_keywordlink'><a href="http://www.digialsignageportal.com" target="_blank">player</a></span>, an all in one digital signage system, a display screen or content, we can help businesses in the retail industry.</p>
<hr />
<p><small>© <a href="http://www.advertiseme.com.au">AdvertiseMe.com.au</a> for <a href="http://www.digitalsignageblog.com">Digital Signage Blog</a>, 2010. |
<a href="http://www.digitalsignageblog.com/2010/08/06/digital-signage-for-retail/">Permalink</a> |
<a href="http://www.digitalsignageblog.com/2010/08/06/digital-signage-for-retail/#comments">2 comments</a> |
<br/>
Post tags: <a href="http://www.digitalsignageblog.com/tag/clients-requirements/" rel="tag">Clients Requirements</a>, <a href="http://www.digitalsignageblog.com/tag/cost-effective-solution/" rel="tag">Cost Effective Solution</a>, <a href="http://www.digitalsignageblog.com/tag/digital-signage-network/" rel="tag">digital signage network</a>, <a href="http://www.digitalsignageblog.com/tag/digital-signage-player/" rel="tag">digital signage player</a>, <a href="http://www.digitalsignageblog.com/tag/good-time/" rel="tag">Good Time</a>, <a href="http://www.digitalsignageblog.com/tag/retail-chain/" rel="tag">Retail Chain</a>, <a href="http://www.digitalsignageblog.com/tag/retail-digital-signage/" rel="tag">Retail Digital Signage</a>, <a href="http://www.digitalsignageblog.com/tag/retail-industry/" rel="tag">Retail Industry</a>, <a href="http://www.digitalsignageblog.com/tag/retail-signage/" rel="tag">Retail Signage</a>, <a href="http://www.digitalsignageblog.com/tag/retail-store/" rel="tag">Retail Store</a>, <a href="http://www.digitalsignageblog.com/tag/retail-stores/" rel="tag">retail stores</a>, <a href="http://www.digitalsignageblog.com/tag/signage-products/" rel="tag">Signage Products</a>, <a href="http://www.digitalsignageblog.com/tag/signage-solution/" rel="tag">Signage Solution</a>, <a href="http://www.digitalsignageblog.com/tag/signage-system/" rel="tag">Signage System</a>, <a href="http://www.digitalsignageblog.com/tag/single-store/" rel="tag">Single Store</a><br/>
</small></p>]]></content:encoded>
			<wfw:commentRss>http://www.digitalsignageblog.com/2010/08/06/digital-signage-for-retail/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A great digital signage sales proposal</title>
		<link>http://www.digitalsignageblog.com/2010/04/07/a-great-digital-signage-sales-proposal/</link>
		<comments>http://www.digitalsignageblog.com/2010/04/07/a-great-digital-signage-sales-proposal/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 03:53:40 +0000</pubDate>
		<dc:creator>DigitalSignageBlog</dc:creator>
				<category><![CDATA[Digital Signage Blog News]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Background]]></category>
		<category><![CDATA[Charts And Graphs]]></category>
		<category><![CDATA[Current Situation]]></category>
		<category><![CDATA[digital signage]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Helping People]]></category>
		<category><![CDATA[Imagination]]></category>
		<category><![CDATA[Intents And Purposes]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Key Words]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Little Kid]]></category>
		<category><![CDATA[New Projects]]></category>
		<category><![CDATA[Proposal]]></category>
		<category><![CDATA[Proposals]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Sales Presentation]]></category>
		<category><![CDATA[Sales Presentations]]></category>
		<category><![CDATA[Sales Proposal]]></category>
		<category><![CDATA[Sales Proposals]]></category>
		<category><![CDATA[Signage Business]]></category>
		<category><![CDATA[Signage Companies]]></category>
		<category><![CDATA[Signage Industry]]></category>
		<category><![CDATA[Signage Products]]></category>
		<category><![CDATA[Techie Terms]]></category>
		<category><![CDATA[Theme And Introduction]]></category>
		<category><![CDATA[Time And Money]]></category>
		<category><![CDATA[Video Sales]]></category>

		<guid isPermaLink="false">http://www.digitalsignageblog.com/?p=2257</guid>
		<description><![CDATA[What does it take to develop a great digital signage sales proposal? Whichever way you look at it, spending the time and money to develop a great digital signage proposal is one of the best ROI outcomes that your business will see. So were do you start with creating a proposal if you haven&#8217;t done [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What does it take to develop a great <span class='bm_keywordlink'><a href="http://www.advertiseme.com.au" target="_blank">digital signage</a></span> sales proposal? </strong></p>
<p>Whichever way you look at it, spending the time and money to develop a great digital signage proposal is one of the best ROI outcomes that your business will see. So were do you start with creating a proposal if you haven&#8217;t done one before. Putting together the first digital signage proposal will always be the most difficult but if it&#8217;s done right you can re-use this and develop a template to suit your business and your clients. Now, you have to remember that creating a great digital signage sales proposal can be a major difference between your company&#8217;s success or failure and this depends on how well you delivered and prepared for the proposal.</p>
<p><!--more-->When I think about the term proposal, I always think about a document that is supplied to the potential client. However, a video or a sales presentation can also be a proposal so use your imagination and determine the best way to deliver your proposal.</p>
<p>Here are a few tips to get you started with developing your digital signage proposal:</p>
<p><span style="text-decoration: underline;">Why Your Business?</span></p>
<p>You need to distinguish your digital signage business from all other digital signage companies out there. Let your potential client know why your digital signage products or services will be  vital to them achieving future goals. Keep in mind that the digital signage industry is growing so there are more companies jumping into this market so you need to be able to provide your clients with something &#8220;new&#8221; or &#8220;different&#8221;.</p>
<p><span style="text-decoration: underline;">Educate</span></p>
<p>For those clients who are new to digital signage, you need to educate them about digital signage  and what they can achieve by using this technology. The best way to do this is pretend that you&#8217;re talking to a little kid and avoid talking in techie terms unless you&#8217;re audience has a techie background. The use of flowcharts, diagrams, tables and figures are always helpful with helping people to understand what you&#8217;re talking about.</p>
<p><span style="text-decoration: underline;">Persuade </span></p>
<p>Use key words to persuade your client to purchase or take up your services and at the same time be genuine. Avoid using words to force your client to make a decision on the spot and as they may potentially walk out the door. Give them enough time to go through the entire proposal and then follow up.</p>
<p><span style="text-decoration: underline;">ROI</span></p>
<p>Make it clear how your digital signage proposal is going to make their investment worthwhile, and when they should start to see results. Charts and graphs are very useful ways to help convey this, and the more colorful and easily understood, the better. If you do have case studies then talk about these in your proposal and keep highlighting the fact that digital signage is able to increase sales and revenue.</p>
<p>Also detail and breakdown all the associated costs the client will need to pay. There are many other pointers and we would love to hear from most of you.</p>
<blockquote class="question"><p><strong>What information should you include in your proposal?</strong></p>
</blockquote>
<p><strong> <br />
 <em>Feel free to submit your answer as a comment.</em><br />
 </strong></p>
<hr />
<p><small>© <a href="http://www.advertiseme.com.au">AdvertiseMe.com.au</a> for <a href="http://www.digitalsignageblog.com">Digital Signage Blog</a>, 2010. |
<a href="http://www.digitalsignageblog.com/2010/04/07/a-great-digital-signage-sales-proposal/">Permalink</a> |
<a href="http://www.digitalsignageblog.com/2010/04/07/a-great-digital-signage-sales-proposal/#comments">2 comments</a> |
<br/>
Post tags: <a href="http://www.digitalsignageblog.com/tag/audience/" rel="tag">Audience</a>, <a href="http://www.digitalsignageblog.com/tag/background/" rel="tag">Background</a>, <a href="http://www.digitalsignageblog.com/tag/charts-and-graphs/" rel="tag">Charts And Graphs</a>, <a href="http://www.digitalsignageblog.com/tag/current-situation/" rel="tag">Current Situation</a>, <a href="http://www.digitalsignageblog.com/tag/digital-signage/" rel="tag">digital signage</a>, <a href="http://www.digitalsignageblog.com/tag/failure/" rel="tag">Failure</a>, <a href="http://www.digitalsignageblog.com/tag/goals/" rel="tag">Goals</a>, <a href="http://www.digitalsignageblog.com/tag/helping-people/" rel="tag">Helping People</a>, <a href="http://www.digitalsignageblog.com/tag/imagination/" rel="tag">Imagination</a>, <a href="http://www.digitalsignageblog.com/tag/intents-and-purposes/" rel="tag">Intents And Purposes</a>, <a href="http://www.digitalsignageblog.com/tag/investment/" rel="tag">Investment</a>, <a href="http://www.digitalsignageblog.com/tag/key-words/" rel="tag">Key Words</a>, <a href="http://www.digitalsignageblog.com/tag/lead/" rel="tag">Lead</a>, <a href="http://www.digitalsignageblog.com/tag/leads/" rel="tag">Leads</a>, <a href="http://www.digitalsignageblog.com/tag/little-kid/" rel="tag">Little Kid</a>, <a href="http://www.digitalsignageblog.com/tag/new-projects/" rel="tag">New Projects</a>, <a href="http://www.digitalsignageblog.com/tag/proposal/" rel="tag">Proposal</a>, <a href="http://www.digitalsignageblog.com/tag/proposals/" rel="tag">Proposals</a>, <a href="http://www.digitalsignageblog.com/tag/prospects/" rel="tag">Prospects</a>, <a href="http://www.digitalsignageblog.com/tag/reason/" rel="tag">Reason</a>, <a href="http://www.digitalsignageblog.com/tag/sales-presentation/" rel="tag">Sales Presentation</a>, <a href="http://www.digitalsignageblog.com/tag/sales-presentations/" rel="tag">Sales Presentations</a>, <a href="http://www.digitalsignageblog.com/tag/sales-proposal/" rel="tag">Sales Proposal</a>, <a href="http://www.digitalsignageblog.com/tag/sales-proposals/" rel="tag">Sales Proposals</a>, <a href="http://www.digitalsignageblog.com/tag/signage-business/" rel="tag">Signage Business</a>, <a href="http://www.digitalsignageblog.com/tag/signage-companies/" rel="tag">Signage Companies</a>, <a href="http://www.digitalsignageblog.com/tag/signage-industry/" rel="tag">Signage Industry</a>, <a href="http://www.digitalsignageblog.com/tag/signage-products/" rel="tag">Signage Products</a>, <a href="http://www.digitalsignageblog.com/tag/techie-terms/" rel="tag">Techie Terms</a>, <a href="http://www.digitalsignageblog.com/tag/theme-and-introduction/" rel="tag">Theme And Introduction</a>, <a href="http://www.digitalsignageblog.com/tag/time-and-money/" rel="tag">Time And Money</a>, <a href="http://www.digitalsignageblog.com/tag/video-sales/" rel="tag">Video Sales</a><br/>
</small></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Latest Digital Signage Forum Posts</title>
		<link>http://www.digitalsignageblog.com/2009/09/17/latest-digital-signage-forum-posts/</link>
		<comments>http://www.digitalsignageblog.com/2009/09/17/latest-digital-signage-forum-posts/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:08:28 +0000</pubDate>
		<dc:creator>DigitalSignageBlog</dc:creator>
				<category><![CDATA[Digital Signage Blog News]]></category>
		<category><![CDATA[Blue Pony]]></category>
		<category><![CDATA[blue ray]]></category>
		<category><![CDATA[Digital Signage Forum]]></category>
		<category><![CDATA[Forum Posts]]></category>
		<category><![CDATA[General Discussion]]></category>
		<category><![CDATA[Gesture Technology]]></category>
		<category><![CDATA[Hand Gesture]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Pony News]]></category>
		<category><![CDATA[portal forum]]></category>
		<category><![CDATA[Ray Technology]]></category>
		<category><![CDATA[Signage Products]]></category>
		<category><![CDATA[Travis]]></category>

		<guid isPermaLink="false">http://www.digitalsignageblog.com/?p=1615</guid>
		<description><![CDATA[Today, we thought we&#8217;d share with you some of the latest digital signage portal forum posts. Have you joined the portal yet? digital signage portal Forum Latest Posts (17th September 2009) Digital Signage Site up and running. Travis@BluePony 15-09-09 18:49 Off Topic Travis@BluePony 08-09-09 14:29 Blue Pony News Travis@BluePony 02-09-09 15:07 Intel and Digital Signage [...]]]></description>
			<content:encoded><![CDATA[<div>
<h3>Today, we thought we&#8217;d share with you some of the latest <span class='bm_keywordlink'><a href="http://www.advertiseme.com.au" target="_blank">digital signage</a></span> <span class='bm_keywordlink'><a href="http://www.digitalsignageportal.com" target="_blank">portal</a></span> <span class='bm_keywordlink'><a href="http://www.digitalsignageportal.com/Digital-Signage-Forum/" target="_blank">forum</a></span> posts. Have you joined the portal yet?</h3>
<h3><span class='bm_keywordlink'><a href="http://www.digitalsignageportal.com" target="_blank">digital signage portal</a></span> Forum Latest Posts (17th September 2009)</h3>
<ul>
<li><span title="Blue Pony &gt; Digital Signage Site up and running."><a href="http://www.digitalsignageportal.com/Digital-Signage-Forum/Blue-Pony/267-Digital-Signage-Site-up-and-running.html#267">Digital Signage Site up and running.</a><br />
<small><a href="http://www.digitalsignageportal.com/index.php?option=com_comprofiler&amp;task=userProfile&amp;user=323">Travis@BluePony</a> 15-09-09 18:49</small></span></li>
<li><span title="General Discussion &gt; Off Topic"><a href="http://www.digitalsignageportal.com/Digital-Signage-Forum/General-Discussion/263-Off-Topic.html#263">Off Topic</a><br />
<small><a href="http://www.digitalsignageportal.com/index.php?option=com_comprofiler&amp;task=userProfile&amp;user=323">Travis@BluePony</a> 08-09-09 14:29</small></span></li>
<li><span title="Blue Pony &gt; Blue Pony News"><a href="http://www.digitalsignageportal.com/Digital-Signage-Forum/Blue-Pony/256-Blue-Pony-News.html#256">Blue Pony News</a><br />
<small><a href="http://www.digitalsignageportal.com/index.php?option=com_comprofiler&amp;task=userProfile&amp;user=323">Travis@BluePony</a> 02-09-09 15:07</small></span></li>
<li><span title="Introducing your Business &gt; Intel and Digital Signage"><a href="http://www.digitalsignageportal.com/Digital-Signage-Forum/Introducing-your-Business/247-Intel-and-Digital-Signage.html#247">Intel and Digital Signage</a><br />
<small><a href="http://www.digitalsignageportal.com/index.php?option=com_comprofiler&amp;task=userProfile&amp;user=337">bvrabete</a> 02-09-09 10:56</small></span></li>
<li><span title="General Discussion &gt; Iphone"><a href="http://www.digitalsignageportal.com/Digital-Signage-Forum/General-Discussion/246-Iphone.html#246">Iphone</a><small><a href="http://www.digitalsignageportal.com/index.php?option=com_comprofiler&amp;task=userProfile&amp;user=323">Travis@BluePony</a> 01-09-09 21:14</small></span></li>
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<p><small>© <a href="http://www.advertiseme.com.au">AdvertiseMe.com.au</a> for <a href="http://www.digitalsignageblog.com">Digital Signage Blog</a>, 2009. |
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		<title>Advertise Me Interviews Bill Gerba from Wirespring</title>
		<link>http://www.digitalsignageblog.com/2009/04/22/advertise-me-interviews-bill-gerba-from-wirespring/</link>
		<comments>http://www.digitalsignageblog.com/2009/04/22/advertise-me-interviews-bill-gerba-from-wirespring/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 06:10:25 +0000</pubDate>
		<dc:creator>DigitalSignageBlog</dc:creator>
				<category><![CDATA[Digital Signage Blog News]]></category>
		<category><![CDATA[Digital Signage Interview]]></category>
		<category><![CDATA[Featured Post]]></category>
		<category><![CDATA[Bill Gerba]]></category>
		<category><![CDATA[Bluetooth Phone]]></category>
		<category><![CDATA[Busy Man]]></category>
		<category><![CDATA[Cellular Devices]]></category>
		<category><![CDATA[Co Founder]]></category>
		<category><![CDATA[Development Operations]]></category>
		<category><![CDATA[Digital Signage Software]]></category>
		<category><![CDATA[Digital Signs]]></category>
		<category><![CDATA[Fort Lauderdale]]></category>
		<category><![CDATA[Gerba]]></category>
		<category><![CDATA[Insiders]]></category>
		<category><![CDATA[Kiosk Terminals]]></category>
		<category><![CDATA[Lauderdale Florida]]></category>
		<category><![CDATA[Penetration]]></category>
		<category><![CDATA[Retail Space]]></category>
		<category><![CDATA[Self Service]]></category>
		<category><![CDATA[Signage Products]]></category>
		<category><![CDATA[Software Development]]></category>
		<category><![CDATA[Taking The Time]]></category>
		<category><![CDATA[Wifi]]></category>
		<category><![CDATA[Wirespring]]></category>

		<guid isPermaLink="false">http://www.digitalsignageblog.com/?p=1182</guid>
		<description><![CDATA[advertise me: Before we start, we would like to thank you Bill for taking the time to participate in this interview. We know you are a busy man so we&#8217;ll hopefully keep this interview nice and short. Could you  please briefly introduce yourself for those of our readers who don&#8217;t know &#8220;Who is Bill Gerba?&#8220;. [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span class='bm_keywordlink'><a href="http://www.advertiseme.com.au" target="_blank">advertise me</a></span>:</strong> Before we start, we would like to thank you Bill for taking the time to participate in this interview. We know you are a busy man so we&#8217;ll hopefully keep this interview nice and short. Could you  please briefly introduce yourself for those of our readers who don&#8217;t know &#8220;<a title="Wirespring" href="http://www.wirespring.com/">Who is Bill Gerba?</a>&#8220;.</p>
<p><strong>Bill Gerba:</strong> Hi Marco, thanks for the chat. Well, for those who don&#8217;t know me, I&#8217;m the CEO and co-founder of <a title="Wirespring" href="http://www.wirespring.com/">WireSpring Technologies</a>, a <span class='bm_keywordlink'><a href="http://www.advertiseme.com.au" target="_blank">digital signage</a></span> software and services company in Fort Lauderdale, Florida. On top of our software development operations, we also do a lot of industry research, which we publish on the <a title="Wirespring Blog" href="http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/index.html">WireSpring blog</a> (which was recently renamed the &#8220;Digital Signage Insiders&#8221; <span class='bm_keywordlink'><a href="http://www.digitalsignageblog.com" target="_blank">blog</a></span>). It&#8217;s the oldest <span class='bm_keywordlink'><a href="http://www.digitalsignageblog.com" target="_blank">digital signage blog</a></span> out there, started in 2004, and has about 18,000 readers</p>
<p><strong>Advertise Me:</strong> When and how did the company <a title="Wirespring" href="http://www.wirespring.com/">Wirespring</a> start? How did the  company derive it&#8217;s name?</p>
<p><strong>Bill Gerba:</strong> We started out in May of 2000. At the time, wireless (cellular, WiFi and Bluetooth) were the &#8220;next big thing,&#8221; so the name tried to incorporate some of that. Our original product was a system that used the Bluetooth signal from your phone to triangulate your position in a retail space and then make promotional offers or provide wayfinding services based on that.  Needless to say, with the very dumb cellular devices, low penetration of Bluetooth, and high equipment costs of the time, we met some resistance with that early product. We refocused our efforts on more traditional self-service kiosk and digital signage products soon after that.</p>
<p><strong>Advertise Me:</strong> We recently read in your blog that you have been busy releasing a new product. Tell us more about this.</p>
<p><strong>Bill Gerba:</strong> Up until very recently, our products were designed for large enterprises people who wanted to manage networks of hundreds or thousands of digital signs or kiosk terminals.  While that business has served us well over the years, and we certainly continue to see good growth there, we also wanted to be able to pursue the many, many smaller opportunities that we had to pass on because our enterprise software was too complex. Hence, we decided to take all that we had learned from our enterprise FireCast and ClientCenter products and distill them down to a new, simplified product, and so <a href="http://www.simpledigitalsignage.com/">Digital Signage EasyStart</a> was born.</p>
<p><strong>Advertise Me:</strong> What are some of the features that makes this new product  stand out from other digital signage products?</p>
<p><strong>Bill Gerba:</strong> Well for one, we&#8217;re selling the hardware and software as an integrated solution. If you buy EasyStart from us, it comes pre-loaded on a box that we&#8217;ve certified to work in every arrangement we can think of. If you&#8217;re buying from one of our distributors or resellers with their own hardware platform, we&#8217;ve certified that to work as well. For another, we&#8217;ve simplified the user interface by making a lot of decisions behind-the-scenes for the user. They want a 4-zone layout with certain aspect ratio? Ok, we&#8217;ll figure out the dimensions for each area and tell them. Want to switch between multi-zone and full-screen content? No problem, just check one checkbox. We&#8217;ve gone through and made hundreds of tweaks to our system to make it so easy that anyone can be up and running in minutes. We also made sure that it was easy to get in touch with support right from our user interface (over the web), and we bundle in video tutorials for all of the most commonly-used features.</p>
<p><strong>Advertise Me:</strong> What are your thoughts on digital signage SaaS? Is <a title="Wirespring" href="http://www.wirespring.com/">Wirespring</a> heading towards this path?</p>
<p><strong>Bill Gerba:</strong> By my reckoning, <a title="Wirespring" href="http://www.wirespring.com/">WireSpring</a> was the very first digital signage SaaS company &#8212; our ClientCenter web <span class='bm_keywordlink'><a href="http://www.digitalsignageportal.com" target="_blank">portal</a></span> went online in August of 2001. Today, about 2/3 of our revenues are from our SaaS products. EasyStart is actually a break from that &#8212; there are no recurring fees &#8212; because while SaaS tends to work well for mid- to large enterprises, the small guys don&#8217;t want to be burdened with another monthly charge.</p>
<p><strong>Advertise Me:</strong> Now, you&#8217;ve been in the digital signage business for a  while, so what challenges and setbacks have you faced thus far?</p>
<p><strong>Bill Gerba:</strong> Well, we certainly overestimated the demand in the early years.  It was very, *VERY* hard to sell networks back when plasma screens cost $8-9000 each. Likewise, because the SaaS model was so new at the time (it was still called &#8220;application service provider&#8221; or ASP back then), we had to jump over some hurdles to get customers to understand the benefits of the approach.  Thankfully, that has gotten a lot easier.</p>
<p><strong>Advertise Me:</strong> Do you have any advice for people who are planning to  start a business in the digital signage industry?</p>
<p><strong>Bill Gerba: </strong>Two rules cover 90% of what I have seen gone wrong:</p>
<p style="padding-left: 90px;">Rule #1: If you&#8217;re going to start an ad-funded network, you had better have a team of people who are *already* experienced with selling ads.</p>
<p style="padding-left: 90px;">Rule #2: Everything takes 3x as long as you think it should. Plan out your time and budget accordingly.</p>
<p><strong>Advertise Me:</strong> This is our final question. What do you see as the next  &#8220;BIG THING&#8221; in digital signage?</p>
<p><strong>Bill Gerba:</strong> That&#8217;s a tough one. Certainly interactivity seems to be gaining a lot of ground, though I&#8217;ve still seen more cool tech demos than actual deployments using it. Gestural interaction, mobile interaction, anything that can get a viewer to engage with the content is becoming really important. People are also starting to think outside of the box &#8212; literally. While LCD screens still make up the majority of DS deployments today, more people are using 3D, unique bezels, or projection onto holographic film to create images that aren&#8217;t square in an attempt to be more eye catching. I think that as people get more used to the idea of big screens hanging around everywhere (including their living rooms) network owners are trying to step up their presences with interactivity and unique display formats to remain visible.</p>
<p><strong>Advertise Me: </strong>Once again Bill, thanks for your time and we wish you all the best with the release of the new <a title="Wirespring Product" href="http://www.wirespring.com/Products/digital_signage_software_kiosk_software.html">Wirespring product</a>.</p>
<p>To read more interviews click here: <a title="Digital Signage Blog Interviews" href="http://www.digitalsignageblog.com/category/digital-signage-interview/" target="_blank">http://www.digitalsignageblog.com/category/digital-signage-interview/</a></p>
<p><strong>About <a href="http://www.advertiseme.com.au" title="Advertise Me - digital signage" target="_blank">Advertise Me</a>:</strong></p>
<p><a title="Advertise Me www.advertiseme.com.au" href="http://www.digitalsignageblog.com/wp-content/uploads/2008/03/logo_advertiseme.gif" rel="thumbnail"><img class='PxgGlobalImage'  src="http://www.digitalsignageblog.com/wp-content/uploads/2008/03/logo_advertiseme.thumbnail.gif" border="0" alt="Advertise Me www.advertiseme.com.au" /></a></p>
<p><a title="Advertise Me" href="http://www.advertiseme.com.au/">Advertise Me </a>is a privately owned Australian company specialising in all aspects of <a title="Digital Signage" href="http://www.advertiseme.com.au" target="_blank">digital signage</a> solutions.</p>
<p>Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.</p>
<p>You can expect us to:</p>
<ul>
<li>offer the most affordable and cost effective solutions tailored to your specific business needs.</li>
<li>provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.</li>
<li>strive to make our clients happy and successful.</li>
</ul>
<p>We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.</p>
<p>Visit our website at <a title="Advertise Me" href="http://www.advertiseme.com.au" target="_blank">www.advertiseme.com.au</a> for more information.</p>
<hr />
<p><small>© <a href="http://www.advertiseme.com.au">AdvertiseMe.com.au</a> for <a href="http://www.digitalsignageblog.com">Digital Signage Blog</a>, 2009. |
<a href="http://www.digitalsignageblog.com/2009/04/22/advertise-me-interviews-bill-gerba-from-wirespring/">Permalink</a> |
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Post tags: <a href="http://www.digitalsignageblog.com/tag/bill-gerba/" rel="tag">Bill Gerba</a>, <a href="http://www.digitalsignageblog.com/tag/bluetooth-phone/" rel="tag">Bluetooth Phone</a>, <a href="http://www.digitalsignageblog.com/tag/busy-man/" rel="tag">Busy Man</a>, <a href="http://www.digitalsignageblog.com/tag/cellular-devices/" rel="tag">Cellular Devices</a>, <a href="http://www.digitalsignageblog.com/tag/co-founder/" rel="tag">Co Founder</a>, <a href="http://www.digitalsignageblog.com/tag/development-operations/" rel="tag">Development Operations</a>, <a href="http://www.digitalsignageblog.com/tag/digital-signage-software/" rel="tag">Digital Signage Software</a>, <a href="http://www.digitalsignageblog.com/tag/digital-signs/" rel="tag">Digital Signs</a>, <a href="http://www.digitalsignageblog.com/tag/fort-lauderdale/" rel="tag">Fort Lauderdale</a>, <a href="http://www.digitalsignageblog.com/tag/gerba/" rel="tag">Gerba</a>, <a href="http://www.digitalsignageblog.com/tag/insiders/" rel="tag">Insiders</a>, <a href="http://www.digitalsignageblog.com/tag/kiosk-terminals/" rel="tag">Kiosk Terminals</a>, <a href="http://www.digitalsignageblog.com/tag/lauderdale-florida/" rel="tag">Lauderdale Florida</a>, <a href="http://www.digitalsignageblog.com/tag/penetration/" rel="tag">Penetration</a>, <a href="http://www.digitalsignageblog.com/tag/retail-space/" rel="tag">Retail Space</a>, <a href="http://www.digitalsignageblog.com/tag/self-service/" rel="tag">Self Service</a>, <a href="http://www.digitalsignageblog.com/tag/signage-products/" rel="tag">Signage Products</a>, <a href="http://www.digitalsignageblog.com/tag/software-development/" rel="tag">Software Development</a>, <a href="http://www.digitalsignageblog.com/tag/taking-the-time/" rel="tag">Taking The Time</a>, <a href="http://www.digitalsignageblog.com/tag/wifi/" rel="tag">Wifi</a>, <a href="http://www.digitalsignageblog.com/tag/wirespring/" rel="tag">Wirespring</a><br/>
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