Here’s a picture of a small screen located in a lift showing live TV:

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | No comment |
Post tags: Bathrooms, digital signage, email, Hotels, Klips, live tv, Public Venues, Reception Areas, restaurants, retail stores, Shopping Centres, Toilets, Train Stations

Here’s the image in the Darling Harbour Shopping Centre in Sydney Australia:

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | One comment |
Post tags: Darling Harbour, digital signage, email, Image, Klips, led screen, Led Screens, Shopping Australia, Shopping Centre, Shopping Centres, Sydney Australia

• The “wow” factor, if you want to stand out from your competitors, digital signage attracts attention and it’s definitely a way to attract customers into your store
• Because the other guy down the road has it – this may sound childish but it’s human nature to feel as though you need it because someone else has it
• For large shopping centres, digital signage is a revenue driving tool to generate money from advertisers. Digital signage can also used as a tool for notifying customers of information/sales/events to get more customers coming into the shopping centre
• It helps engage the customers at the point of sale – sales have increased with this approach (you can easily find proof of this from case studies that can be found on the Internet)
• Eliminates the cost and waiting time compared to printing. Content can be updated at any time and almost instantly
• Digital Signage gives the user the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means you’re in control of what is displayed to your audience
• Digital Signage can be used as a tool to interact with your customers. At times this can act as an extra sales person when all staff are busy – it definitely keeps customers entertained rather than waiting to be served.  Especially something for the blokes while they wait for their partners trying on countless clothes, it keeps everyone happy
• It’s cool and makes the environment more “livelier”. If done correctly it creates a unique atmosphere
• You will be able to display different types of content (advertisements, live TV, images, news, weather, basically whatever you want) on the same screen
• It helps your marketing team effectively and efficiently communicate messages with your customers, clients and employees

Do you agree or disagree with some of these reasons? Let us know of any other reasons why you should use digital signage.

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 2 comments |
Post tags: advertise, Advertisements, advertisers, Atmosphere, Blokes, Bys, Cambria, Campaigns, Case Studies, Centre Management, Charset, Clothes, digital signage, Div, Family Auto, Font Definitions, Footer, Guy Down, Human Nature, Information Sales, Initiator, Lt, Marketing Team, Math, money, Mso, Orphan, Paper Source, Pitch, Point Of Sale, Printing Content, Priority, Proof, Props, Sales Person, Sans Serif, Shopping Centre, Shopping Centres, Signature, Store Messages, Style Definitions, Style Type, Theme Font, Time Blocks, Time Of The Day, Times New Roman, Tv Images, Waiting Time, weather, Wow

The screen initially had a test message:

This week we later saw advertisements and the weather:

So what’s the biggest screen you’ve seen? Let us know in the comments.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 17 comments |
Post tags: Advertisements, Blogs, Energizer, led screen, Parramatta Westfield, Parramatta Westfields, Screen Test, screens, Shopping Centres, Test Message, weather

The Westfield Centre in Bondi Junction has one of the largest screens we’ve seen. From what we could tell, it’s basically an LED Screen (I think it’s either a 25 or 40 meter square screen) hanging from the ceiling. I’m just amazed how anyone could have been able to install such a screen especially when the screen is hanging from several wires. Here’s a close up picture of the screen:

Also recently, I was visiting one of the Centro shopping centres and noticed a big screen- in actual fact it was a wall of screens connected in a 3×3 arrangement to form a large screen. This is how it looked liked – if you look closely you can see the bezels of the screens.

So far Westfields has the biggest screens in Australia and we should see more of these popping up in the major shopping centres since the cost of having these big screens is becoming more affordable and the quality is becoming better.

What’s the largest screen you’ve seen?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: 1 Million, advertising, australia, Bezels, Big Screens, Bondi Junction, Centro Shopping Centres, digital signage, led screen, Meter Square, Pairs, Reason, Screen Caption, Shopping Centre, Shopping Centres, Streams, Westfield Bondi