digital signage is everywhere! You’ve probably seen these in shopping centres, retail stores, medical centres, hotels, restaurants, take away stores, bathrooms/toilets, public venues, train stations, bus stops, reception areas, offices and now they can be found in lifts too.

Here’s a picture of a small screen located in a lift showing live TV:

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Category: Digital Signage Klips

Quite a number of Shopping Centres are now installing LED screens suspended from the ceiling and I’m quite intrigued as to what was involved with installing such a complex and large screen.

Here’s the image in the Darling Harbour Shopping Centre in Sydney Australia:

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Category: Digital Signage Klips

This week, advertise me decided to put together our own TOP 10 reasons why you should use digital signage and here’s our list in no particular order:

• The “wow” factor, if you want to stand out from your competitors, digital signage attracts attention and it’s definitely a way to attract customers into your store
• Because the other guy down the road has it – this may sound childish but it’s human nature to feel as though you need it because someone else has it
• For large shopping centres, digital signage is a revenue driving tool to generate money from advertisers. Digital signage can also used as a tool for notifying customers of information/sales/events to get more customers coming into the shopping centre
• It helps engage the customers at the point of sale – sales have increased with this approach (you can easily find proof of this from case studies that can be found on the Internet)
• Eliminates the cost and waiting time compared to printing. Content can be updated at any time and almost instantly
• Digital Signage gives the user the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means you’re in control of what is displayed to your audience
• Digital Signage can be used as a tool to interact with your customers. At times this can act as an extra sales person when all staff are busy – it definitely keeps customers entertained rather than waiting to be served.  Especially something for the blokes while they wait for their partners trying on countless clothes, it keeps everyone happy
• It’s cool and makes the environment more “livelier”. If done correctly it creates a unique atmosphere
• You will be able to display different types of content (advertisements, live TV, images, news, weather, basically whatever you want) on the same screen
• It helps your marketing team effectively and efficiently communicate messages with your customers, clients and employees

Do you agree or disagree with some of these reasons? Let us know of any other reasons why you should use digital signage.

Feel free to submit your answer as a comment.

Category: Featured Post

In one of our previous blogs http://www.digitalsignageblog.com/2009/11/24/shopping-centres-battle-of-the-big-screens/, we talked about the largest screens in shopping centres and apparently we saw another one the other day in the Parramatta Westfields centre. continue reading »

Category: Digital Signage Blog News

Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure. continue reading »

Category: Digital Signage Blog News