Digital Signage Blog » Screen Caption

Pulling apart a Digital Signage Stand

DigitalSignageBlog — Mon, 26 Jul 2010 12:45:28 +0000

digital signage stands are now becoming more popular and last week we had the opportunity to open our 42″ LCD advertise me stand so I thought I’d blog about it. Firstly, let’s look at the enclosure of the stand. The outer shell of the enclosure is made out of black aluminum and inner shell is made out of iron. There is also a 6mm tampered glass at the front of the enclosure and this makes is look very professional. The only bad thing is the reflection. Here’s a few pictures of the stand showing our Advertise Me desktop image:

There are three components at back of the stand:

1. one is to access the back of the screen which includes the system boards and speakers

2. a small panel to access the network port, CF card and USB port

3. bottom of the panel to access the run the network cable

By removing several screws, and two pins on the power switch you can then remove the LCD screen from the enclosure.

Putting the screen back into the stand was quite straight forward and didn’t take that long. In one of the future posts we’ll show you how easy it is to manage the stand. If you need a digital signage stand or even a quote for your project let us know.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | One comment |
Post tags: advertise, Aluminium, Aluminum, Bott, Cf Card, Desktop Image, digital signage, Digital Speakers, Image Caption, Inner Shell, lcd screen, Network Cable, Outer Shell, Pins, Power Switch, Quote, Reflection, Screen Caption, Screws, Signage Boards, speakers, Tampered Glass, Usb Port

Digital Signage Klips: ING video wall

DigitalSignageBlog — Sat, 24 Jul 2010 12:52:20 +0000

I was walking past the ING building in Sydney Australia and saw a video wall made up of 18 NEC screens. The content seemed pretty static and the bezel was quite noticible but we all know that the smaller the bezel the higher the cost of the screen.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | One comment |
Post tags: Bezel, digital signage, Digital Video, Ing, Klips, nec, Screen Caption, screens, Sydney Australia, video wall

Techie Question: Are there viewer hot zones on a digital signage screen

DigitalSignageBlog — Fri, 30 Apr 2010 12:47:15 +0000

Google calls this the golden triangle i.e the top right hand corner that most viewers would look at when loading the results of a google search and I was wondering whether this existed on a digital signage screen.

Does the hot zone depend on the type of content that is being displayed on the screen?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 3 comments |
Post tags: Digital Id, digital signage, Golden Triangle, Google, Google Search, Hot Zone, Hot Zones, Screen Caption, Search Page

Digital Signage Klips: Advertise Me snaps for 2010

DigitalSignageBlog — Fri, 08 Jan 2010 13:00:54 +0000

At the end of last year we asked our readers (http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/) to send us digital signage Klips so we can share with the rest of the world. We decided to kick off the year with our own Klips that we’ve taken whilst being out and about. You can view these here http://tweetphoto.com/user/advertisemeAU and make sure you follow us in twitter (http://www.twitter.com/advertisemeAU) so you can receive our latest updates. Let’s review some of these digital signage Klips and implementations:

	I noticed this whilst waiting in line at the cinemas. The screen in portrait mode was next to other static lightboxes which nicely blended in with the surroundings. The screen was positioned right in front of the exit door which should have captured the attention of people exiting the cinema room but I noticed that not even one person looked at the screen. The screen was also right next to the bin which I think was strategic. From what I could observe, only the people standing in line waiting to enter the cinema room noticed the screen.
	This got my attention as soon as I walked past the window. The screen was installed in an enclosure that looked exactly like an iPhone and was surrounded by Christmas decorations that looked like a Christmas tree. Was very effective but it would have been better if it was a touchscreen so that it could simulate a real iphone.
	This was quite an innovative and unique design. Unfortunately, the video wall which had 8 screens were all turned off. There were also other screens displaying advertisements located in that structure.
	The virgin kiosks were different, in a sense that there were screens located at the top of the kiosk which was displaying the same content as the kiosk screen. I like the idea that you could purchase and download music files to your USB stick.
	I noticed this Britney Spears perfume stall when I was in Myers. Quite a number of people were just taking photos of this and hence the reason it was brought to my attention. I somehow managed to take a photo of the screen at the exact time when the digital content was the same as the static poster. Try to spot where the screen is located.

So there you have it. We’ve started the year with various digital signage Klips and implementations and we look forward to receiving more digital signage Klips from our readers – email the images to info@digitalsignageblog.com. Please note due to the large number of Klips we receive, we cannot post all of these so we would also like to apologise in advance.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | One comment |
Post tags: Advertisements, Christmas Decorations, Christmas Tree, Cinema Digital, Cinema Room, digital signage, Implementations, iphone, Kiosk, kiosks, Lightboxes, Portrait Mode, Reading Cinema, Rest Of The World, Screen Caption, screens, Surroundings, Touchscreen, Unique Design, Victoria, video wall, Waiting In Line

Digital Signage Klips: At the Airport

Danny Hsueh — Fri, 11 Dec 2009 03:00:33 +0000

Thanks to all who have sent in their klips to us this week.

This weeks chosen klip is yet again another snap from the airport. This is a magnificent snap of digital signage in great use.

This weeks klip is from Joe from Squeak waiting at Sydney’s domestic airport.
The large LED screen lights up the entrance hall as you walk in through the check gate.

Thanks Joe for the great snap!

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Post tags: digital signage, Entrance Hall, klip, Klips, led screen, Magnificent Snap, Screen Caption, Snap, Squeak, Sydney Airport, Sydney Domestic Airport

Shopping Centres – Battle of the big screens

DigitalSignageBlog — Tue, 24 Nov 2009 05:34:46 +0000

Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure.

The Westfield Centre in Bondi Junction has one of the largest screens we’ve seen. From what we could tell, it’s basically an LED Screen (I think it’s either a 25 or 40 meter square screen) hanging from the ceiling. I’m just amazed how anyone could have been able to install such a screen especially when the screen is hanging from several wires. Here’s a close up picture of the screen:

Also recently, I was visiting one of the Centro shopping centres and noticed a big screen- in actual fact it was a wall of screens connected in a 3×3 arrangement to form a large screen. This is how it looked liked – if you look closely you can see the bezels of the screens.

So far Westfields has the biggest screens in Australia and we should see more of these popping up in the major shopping centres since the cost of having these big screens is becoming more affordable and the quality is becoming better.

What’s the largest screen you’ve seen?

Feel free to submit your answer as a comment.

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Post tags: 1 Million, advertising, australia, Bezels, Big Screens, Bondi Junction, Centro Shopping Centres, digital signage, led screen, Meter Square, Pairs, Reason, Screen Caption, Shopping Centre, Shopping Centres, Streams, Westfield Bondi

Why digital signage can work against you

DigitalSignageBlog — Fri, 04 Sep 2009 04:13:55 +0000

If your digital signage solution is not implemented correctly it may work against you. Let me explain…

On the weekend whilst walking past a busy street I spotted across the road a real estate company with several LCD screens located at their front window. This is what I saw: (excuse the quality of the pictures but it was late at night and I was using my blackberry):

Now, in Australia quite a number of real estate agencies have moved away from using the traditional static posters for displaying their property listing and have implemented some form of a digital signage solution (visual display screens or touchscreen technology).

What I was most surprised about this particular installation and setup was that 1/3 of their screens was either turned off or had a fault with the LCD unit. Does this mean that 1/3 of the properties were not displayed? How would the property owner feel knowing that they are potentially losing interested buyers.

So what I have learnt from this situation is the following:

1. If there’s a hardware fault fix it immediately

2. Always have a backup plan – don’t be afraid to revert back to the old method of using traditional posters when required

3. Use a mixture of digital signage solutions and traditional posters

4. It looks unprofessional and embarrassing for both the digital signage solution provider and owner if the solution fails

5. You will definately lose customers if the problem is not rectified in a timely manner

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Post tags: australia, Backup Plan, blackberry, Busy Street, Digital Posters, digital signage, Digital Signage Solutions, Excuse, Hardware Fault, Interested Buyers, lcd screens, Lcd Unit, Mixture, Property Owner, Real Estate Agencies, Real Estate Company, Screen Caption, Signage Solution, Solution Provider, Timely Manner, traditional posters