digital signage stands are now becoming more popular and last week we had the opportunity to open our 42″ LCD advertise me stand so I thought I’d blog about it. Firstly, let’s look at the enclosure of the stand. The outer shell of the enclosure is made out of black aluminum and inner shell  is made out of iron. There is also a 6mm tampered glass at the front of the enclosure and this makes is look very professional. The only bad thing is the reflection. continue reading »

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Category: Digital Signage Blog Products, Digital Signage Reviews

I was walking past the ING building in Sydney Australia and saw a video wall made up of 18 NEC screens. The content seemed pretty static and the bezel was quite noticible but we all know that the smaller the bezel the higher the cost of the screen.

ING VIDEO WALL

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Category: Digital Signage Klips

Google calls this the golden triangle i.e the top right hand corner that most viewers would look at when loading the results of a google search and I was wondering whether this existed on a digital signage screen.

Does the hot zone depend on the type of content that is being displayed on the screen?

Feel free to submit your answer as a comment.

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Category: Digital Signage Techie

At the end of last year we asked our readers (http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/) to send us digital signage Klips so we can share with the rest of the world. We decided to kick off the year with our own Klips that we’ve taken whilst being out and about. You can view these here http://tweetphoto.com/user/advertisemeAU and make sure you follow us in twitter (http://www.twitter.com/advertisemeAU) so you can receive our latest updates. Let’s review some of these digital signage Klips and implementations:

continue reading »

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Category: Digital Signage Klips

Thanks to all who have sent in their klips to us this week.

This weeks chosen klip is yet again another snap from the airport. This is a magnificent snap of digital signage in great use.

This weeks klip is from Joe from Squeak waiting at Sydney’s domestic airport.
The large LED screen lights up the entrance hall as you walk in through the check gate.

continue reading »

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Category: Digital Signage Klips

Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure. continue reading »

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Category: Digital Signage Blog News

If your digital signage solution is not implemented correctly it may work against you. Let me explain…

On the weekend whilst walking past a busy street I spotted across the road a real estate company with several LCD screens located at their front window. This is what I saw: (excuse the quality of the pictures but it was late at night and I was using my blackberry):

Digital Signage Screen not working

Digital Signage Faulty Screen

Digital Signage Faulty Screen

Now, in Australia quite a number of real estate agencies have moved away from using the traditional static posters for displaying their property listing and have implemented some form of a digital signage solution (visual display screens or touchscreen technology).

What I was most surprised about this particular installation and setup was that 1/3 of their screens was either turned off or had a fault with the LCD unit. Does this mean that 1/3 of the properties were not displayed? How would the property owner feel knowing that they are potentially losing interested buyers.

So what I have learnt from this situation is the following:

1. If there’s a hardware fault fix it immediately

2. Always have a backup plan – don’t be afraid to revert back to the old method of using traditional posters when required

3. Use a mixture of digital signage solutions and traditional posters

4. It looks unprofessional and embarrassing for both the digital signage solution provider and owner if the solution fails

5. You will definately lose customers if the problem is not rectified in a timely manner

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Category: Digital Signage Blog Info