Dayparting in digital signage terms, means scheduling messages or content based on the time of the day to target different types of audiences. This is very similar to how TV advertisers reach their audiences. For example, on Saturday morning they schedule to play cartoon for the kids, sports on the afternoon and news or movies at night.

Now this is possible with digital signage when your software application allows you to schedule different types of content based on date and time of the day.

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Post tags: Cartoon, Cl, digital signage, Digital Software, Kids Sports, Saturday Morning, Scheduling, Software Application, Time Of The Day, Tv Advertisers, Types Of Audiences, What This Means

I spend the next hour or so installing and browsing through the applications available on the App World and upgrading to v5. I was surprised to see most of the applications were FREE. I ended up installing and testing some of these applications and found some to be very useful.  I was however disappointed to the number of applications, in particular the number of games available.

I had no issues with the upgrade process, except that I was almost worried when the last second task “Waiting for device initialisation” almost took 30 minutes. Just make sure you just leave it running and DON’T switch off your computer or the Blackberry otherwise you may brick your phone.

The main improvements I saw with version 5 of the OS are:

1. When the blackberry is loads it has a progress bar at the bottom rather than displaying a rotating clock. It’s also quicker to load

2. Definitely faster in all aspects – opening applications, flicking through contact lists, changing applications

3. The additional of threaded SMS messages

4. The interface appears to look different – in particular blackberry messenger

5. Better reception – for some reason, I no longer get the usual SOS messages

The only bad thing I noticed is that browsing seemed a bit slower but it could be just my reception or it could be that the Blackberry Proxy is being congested. Anyways thank you Blackberry and Vodafone – you’ve made my weekend more fun.

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Post tags: 30 Minutes, Applications, australia, Blackberry Desktop Manager, Brick, Caption, Clock, Contact Lists, Dance Of Joy, Fun World, Games, Home Menu, Improvements, Interface, Jaws, Messenger, New Icon, Progress Bar, Proxy, Running, Saturday Morning, Sms Messages, Sos Messages, vodafone, World Icon