Today I stumbled across the term “dayparting” when I was reading two articles relating to digital signage and thought I’d quickly explain what this means.

Dayparting in digital signage terms, means scheduling messages or content based on the time of the day to target different types of audiences. This is very similar to how TV advertisers reach their audiences. For example, on Saturday morning they schedule to play cartoon for the kids, sports on the afternoon and news or movies at night.

Now this is possible with digital signage when your software application allows you to schedule different types of content based on date and time of the day.

Category: Digital Signage Blog News

Blackberry Storm v5

For those of you with a Blackberry in Australia did you notice the Blackberry App World icon and v5 of the OS? On Saturday morning I restarted by blackberry and whilst browsing the icons on the home menu I noticed an new icon…. it was the App World Icon. To be honest I initially didn’t know what it was but after pressing on this icon, my jaws dropped. I then checked the Blackberry Desktop Manager and noticed v5 was available – this is where i jumped out of my seat and did the “dance of joy”.

I spend the next hour or so installing and browsing through the applications available on the App World and upgrading to v5. I was surprised to see most of the applications were FREE. I ended up installing and testing some of these applications and found some to be very useful.  I was however disappointed to the number of applications, in particular the number of games available.

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Category: Digital Signage Weekend Fun