digital signage is everywhere! You’ve probably seen these in shopping centres, retail stores, medical centres, hotels, restaurants, take away stores, bathrooms/toilets, public venues, train stations, bus stops, reception areas, offices and now they can be found in lifts too.

Here’s a picture of a small screen located in a lift showing live TV:

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

Category: Digital Signage Klips

Digital menu boards are becoming the greatest marketing tool for Restaurants and food outlets. Why? Because food can be more engaging and enticing if there’s motion and if information can be updated based on time schedules.

One of the main advantages of using digital signage is the fact that if you own multiple stores at different locations, you can centrally manage all of these from the head office.

Traditionally, one of the most time consuming component of a menu board is changing the prices and images of the food items. With a digital menu board this task has become so much easier. For some digital signage solutions, all you need to do is update the prices in an image editing tool or edit a text file.

For those of you who are interested in a digital menu board visit advertise me – they are offering a packaged digital menu board solution which includes the following (click here to view their offerings and pricing):

• 40″ Commercial Grade LCD FHD display screen
• (Other screen sizes also available)
• Built-in Digital Signage player
• Creation and design of your menu board (preview some of our designs)
• 1 Year Commercial Warranty
• Operations/Training Manual
• Installation Guide
• Delivery

So take the step now and GO DIGITAL and contact Advertise Me to discuss your digital menu board solution.

Category: Digital Signage Blog News

I always get disappointed and frustrated when I see a residential screen installed in a retail store or restaurant. But more importantly I always wonder whether the store owner had any idea of what they were getting themselves into when they decided to purchase a residential screen (yes… it’s obviously cheaper!!!) but can you really use it in a commercial environment?

What most people don’t know is that if a residential screen is installed in a commercial environment the warranty may become void. So check the warranty before installing residential screens. Another big difference between Commercial and Residential Screens is that most commercial grade screens do not have internal TV tuner cards – you’ll generally need to purchase this as an additional module or item. What I find most interesting is that most restaurants with screens just display live TV rather than promote their products or menu items. This could be a reason why these types of businesses would want to use retail screens or maybe they don’t realise what they can use this real estate for.

As I mentioned before retail screens are cheaper. Most businesses use price to make their final purchasing decision so when submitting your next proposal keep in mind that your competitor’s prices could be cheaper than yours. Commercial screens are designed to be left on for long periods of time and will last longer.

I also believe there is a myth that using retails screens means you can install the screen yourself and that for commercial screens you need a skilled and professional installer. Both are equally the same and if can install a retail screen then you will most likely be able to install a commercial screen but we highly recommend you have a skilled professional install the screens.

Category: Digital Signage Blog News

I was in a restaurant the other day and as usual the waiter gave us the spiel about the specials of the day. The specials sounded really good and it left me having to rethink my choices for dinner. By the time I went through the choices on the menu again I forgot what the specials were and not wanting to ask the waiter to repeat the spiel I was left undecided.

I know that the usual blackboard that you see in cafe’s was probably not going to tie in the daecor of this restaurant but they could have made it easier for the diner to make the choice. In this situation digital signage could have been the answer. With a few quick keystrokes the specials could appear on a screen in the restaurant and to make the specials look really good the restaurant could even upload pictures of the specials. Specials could be changed quickly and often with minimum fuss and without confusing diners.

Digital signage could also be used in restaurants to make functions more personal and special. Birthday messages, engagement pictures, videos and picture slideshows add to an occasion and allow the special guest/s of honour to have a night that they will remember. And the best part is that if you don’t want to use digital signage for an occasion the screen can just remain blank. There is no need to install equipment or climb ladders to put banners up or down. Digital signage is the easy answer.

So if you are a restaurant owner, think about how you can change your diner’s experience with digital signage.

Click here to view examples of digital signage in restaurants.

Category: Digital Signage Blog Info

Everybody knows the conventional method of using posters to deliver messages, whether it is to sell a product or service or to inform the audience.Using a digital signage player, Digital Signage takes this traditional approach of delivering messages and allows for the greater control and flexibility over how the message is delivered on a digital screen.

Digital Signage can be used to replace or enhance current methods of advertising and distribution of information.

With Digital Signage:
- there is no need for printing – saving you money on printing costs and costly mistakes with printing
- there are real time updates – content can be updated in real time or scheduled to occur when you want. Digital Signage allows you to display messages immediately.
- there are limited resources required – depending on your digital signage solution all that would be required is a person who would update the content
- there are no additional distribution costs – saving you money on freight and distribution costs. With Digital Signage you are not limited with one advertisement in one location but you can display multiple advertisements in the same location or have the same advertisement displayed across all your businesses displaying Digital Signage.
- there is opportunity to use animation and sound – helping to drive traffic to your store or keeping them there for longer by attracting and maintaining their attention.

Digital Signage can be effective in a variety of environments including:
* Retail stores
* Restaurants
* Pubs
* Airports
* Schools
* Medical Centres
* Corporations

Category: Digital Signage Blog Info