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	<title>Digital Signage Blog &#187; restaurant</title>
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		<title>Digital Menu Board &#8211; without the menu</title>
		<link>http://www.digitalsignageblog.com/2009/03/28/digital-menu-board-without-the-menu/</link>
		<comments>http://www.digitalsignageblog.com/2009/03/28/digital-menu-board-without-the-menu/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 03:00:06 +0000</pubDate>
		<dc:creator>DigitalSignageBlog</dc:creator>
				<category><![CDATA[Digital Signage Blog News]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[digital menu]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[video input]]></category>

		<guid isPermaLink="false">http://www.digitalsignageblog.com/?p=1122</guid>
		<description><![CDATA[I was walking past a sushi takeaway restaurant yesterday and noticed that they were using digital signage for their menu board so I stopped and had a look at how it was implemented. They had three 32&#8243; LCD screens with rotating menu items and the design of the menu was quite impressive but not the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.digitalsignageblog.com/wp-content/uploads/2009/03/sushi.jpg" rel="thumbnail"><img class="alignleft size-thumbnail wp-image-1133" title="sushi" src="wp-content/uploads/cache/b7b9594be00ac5f2cea565c99ec756f5.jpg" alt="sushi" width="72" height="72" /></a>I was walking past a sushi takeaway restaurant yesterday and noticed that they were using <span class='bm_keywordlink'><a href="http://www.advertiseme.com.au" target="_blank">digital signage</a></span> for their menu board so I stopped and had a look at how it was implemented. They had three 32&#8243; LCD screens with rotating menu items and the design of the menu was quite impressive but not the solution. Let me explain.</p>
<p>At the front of the restaurant there are 3 32&#8243; LCD screens. Each one of them displayed menu items except for the first one. This one actually had the message &#8220;No Video Input&#8221; and for most of us we know what this means. My guess is that the device connecting to the screen was either damaged or wasn&#8217;t turned on. Now most likely if the other two were on the the first unit would most likely be damaged.</p>
<p>So what happens here, two of the three screens were only displaying the menu so what happens to the menu items listed in the first screen. I quickly looked around to see whether there were any other signs of a menu list&#8230; and I couldn&#8217;t find any.</p>
<p>So now the restaurant only has two thirds of a menu and in my point of view the business may potentially lose customers if this continued.</p>
<p>In this particular case, what would you have done differently if you were the consultant or installer of this particular restaurant? We definitely know that if the menu system is a critical part of the overall running of the businesses we would had a backup plan or strategy to overcome this issue. For example, we would have installed a system that would allow the restaurant owner to quickly switch the templates (via a USB numpad keyboard) so that all the menu items would be rotated on the 1 screen &#8211; basically in this case it would be shown to 2 of the three screens. Otherwise, if the LCD screens had a SD card reader, using static images to display the menu items. This  would have been better than displaying the &#8220;No Video input&#8221;.</p>
<blockquote class="question"><p>In this particular case, what would you have done differently if you were the consultant or installer of this particular restaurant?</p></blockquote>
<p><em>Feel free to submit your answer as a comment.</em></p>
<hr />
<p><small>© <a href="http://www.advertiseme.com.au">AdvertiseMe.com.au</a> for <a href="http://www.digitalsignageblog.com">Digital Signage Blog</a>, 2009. |
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Post tags: <a href="http://www.digitalsignageblog.com/tag/backup/" rel="tag">backup</a>, <a href="http://www.digitalsignageblog.com/tag/digital-menu/" rel="tag">digital menu</a>, <a href="http://www.digitalsignageblog.com/tag/restaurant/" rel="tag">restaurant</a>, <a href="http://www.digitalsignageblog.com/tag/strategy/" rel="tag">strategy</a>, <a href="http://www.digitalsignageblog.com/tag/video-input/" rel="tag">video input</a><br/>
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