We were proud and honoured to have been involved with the implementation of a digital signage solution for Bach Real Estate.

About Bach Real Estate

Bach Real Estate was established by Le and Nina Bach in a quest to provide a personalised and genuine level of service to vendors, buyers, landlords and tenants alike in the residential property industry.

After years of running their own successful businesses, it has always been Le and Nina’s intention to get into the property industry. Through their own experiences in dealing with various real estate agents in buying and selling properties, they saw that there was great room for improvement in the standard of delivering property services.

After a few light discussions on the ordinary services provided by real estate agents, serious research was conducted to establish if there was such a gap in the industry. This was the driving force that led the establishment of Bach Real Estate – to fill the gap in the quality of services that exist.

Bach Real Estate’s mission is to provide integrity in their services – that is being Committed in doing what they say. In working with their clients, they are Determined to understand the needs and achieving the Results that the clients want.

The requirements

Being a young and innovative business, Bach Real Estate wanted to stand out from their competitors and use the latest digital technology to their advantage whilst being very conscious on the environment. Instead of using the traditional static paper based property listings at the front of their office, Bach Real Estate engaged advertise me to install a digital signage solution that would engage and attract attention from people walking past. The solution needed to display property listings, advertisements and marketing materials.

The solution

The solution we provided is simple, affordable and scalable. Two 46″ LED screens with a built in ad player was installed at the front of their office and this solution allows the business to eventually expand to an enterprise network down the track.

The ad player allows the business to play videos, text and images in zones or as a full screen. What makes this solution different is the ability to have PIP (Picture in Picture) as one of the zones and also gives the ability for an external video source (using HDMI, VGA, Svideo) to be connected to the screen.

In addition, the ceiling poles were customised to suit the location of the screens.

We wish Bach Real Estate all the best with their business and their future ventures.

Here’s some fun and interesting images of the opening day:

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | 3 comments |
Post tags: Advertisements, Bach, Buying And Selling Properties, Consciouns, Crowd, digital signage, Digital Technology, Driving Force, Enterprise Network, Experiences, Gap, Implementation, Innovative Business, Integrity, Intention, Landlords And Tenants, Latest Technology, Led Screens, Marketing Materials, Nina, Real Estate, Real Estate Agents, Residential Property, Running, screens, Serious Research, Signage Solution, Solu, Solutio

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Post tags: australia, digital signage, Digital Technology, Government Agency, Real Estate, screens, Working With Clients

What most people don’t know is that if a residential screen is installed in a commercial environment the warranty may become void. So check the warranty before installing residential screens. Another big difference between Commercial and Residential Screens is that most commercial grade screens do not have internal TV tuner cards – you’ll generally need to purchase this as an additional module or item. What I find most interesting is that most restaurants with screens just display live TV rather than promote their products or menu items. This could be a reason why these types of businesses would want to use retail screens or maybe they don’t realise what they can use this real estate for.

As I mentioned before retail screens are cheaper. Most businesses use price to make their final purchasing decision so when submitting your next proposal keep in mind that your competitor’s prices could be cheaper than yours. Commercial screens are designed to be left on for long periods of time and will last longer.

I also believe there is a myth that using retails screens means you can install the screen yourself and that for commercial screens you need a skilled and professional installer. Both are equally the same and if can install a retail screen then you will most likely be able to install a commercial screen but we highly recommend you have a skilled professional install the screens.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 4 comments |
Post tags: Big Screens, Commercial Environment, Competitor, Final Decision, live tv, Long Periods Of Time, Myth, Perception, Professional Installer, Proposal, Real Estate, restaurants, Retail Store, screens, Store Owner, Tv Tuner, Tv Tuner Cards, Types Of Businesses, Warranty

Lesson learnt #1: If you are deciding to use a touch screen, make sure you target users that don’t know how to use computers and technology.

Lesson learnt #2: Maybe schedule the screen to be turned off if the office is not open. I don’t see the point in having the screens turned on if the potential buyer can’t talk to someone about it.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | One comment |
Post tags: digital signage, Few Minutes, Implementations, Real Estate, Real Estates, screens, Technology Lesson, touch screen, Video Camera

From the error message I could tell that the owners of this real estate agency was using Power Point to display the images and content and I asked myself WHY?

Why are businesses still using Power Point? Is it because it’s easy to use and most people know how to use it. Is it because it’s cost effective?

Do you know the reason why businesses are still using Power Point?

Feel free to submit your answer as a comment.

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Post tags: digital signage, Error Message, Images, Photo Id, Real Estate, Real Estate Agency, Real Estate Agent, Using Power Point

This week’s klip comes from Becky, a regular shopper at Rundle Mall.
“There is not one girl in Adelaide who does not know Rundle Mall”.

Do you have any klips you would like to share? Send them to info@digitalsignageblog.com with your name, business name, and a short brief describing the klip.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 3 comments |
Post tags: Business Name, Busy City, Caption, christmas, Christmas Shopping, City Of Adelaide, digital signage, Entertainment, Festive Season, klip, led screen, Real Estate, Rundle Mall, South Australia